Speak directly to ideal customers. Turn listeners into leads with podcast interview marketing. This guide from Interview Valet will help you get started. It's great for inspiring thought leaders, speakers, authors, coaches, emerging brands, entrepreneurs and more.

1. A BEGINNER’S GUIDE TO
PODCAST INTERVIEWS
Brought to you by Interview Valet
How to Speak Directly to Your Ideal Customers

2. WHAT’S INTHIS GUIDE:
1. What is Podcast Interview Marketing?
2. How do I Book My First Podcast Interview?
3. MoreThan an Interview:Turning Passive Listeners into Leads
4. How toTurn One Interview into Dozens
www.interviewvalet.com

3. WHAT IS PODCAST
INTERVIEW MARKETING?
www.amerifirst.com

4. Don’t try to battle the noise. Become part of the conversation.

5. What is Podcast Interview Marketing?
1. Reaching your ideal audience through podcast interviews.
2. Turning passive listeners into active leads.
a. Telling your engaging story well.
b. Using a branded “welcome page.”
c. Offering value to the audience.
3. Building a reputation as an ideal, valuable guest for other
podcasts.
4. Becoming a sought-after guest expert in your field of expertise.
www.interviewvalet.com

6. Craig Cody:
Leveraging targeted podcast interviews to
gain new clients beyond his geographical
region that resembled his ideal customers.
www.interviewvalet.com
A Certified Public Accountant based in NewYork was
able to gain clients from around the nation by
appearing as a guest expert on targeted podcast
interviews.
Over a twelve month period from August 2016 to July
2017 he was featured on 40 unique interviews. These
appearances led to 601 Opt-ins, 46 sales calls, and 13
new ideal clients.
After factoring in all costs the services produced over
a 600% return on investment in the first year.
Results should dramatically increase in following
years with the life time value of the new customers.
See Craig’s full story here

7. HOW DO I BOOK MY FIRST PODCAST
INTERVIEW?
www.InterviewValet.com

8. • More than 500 hosts surveyed
• Personal introductions work best
• Email is NOT dead
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9. “How do I book my first podcast interview?”
Find the shows your ideal customer listen to.
Research the show, host and others involved.
If you have a mutual connection (it’s a small world!), ask for
an introduction. LinkedIn is good for this.
Have a pitch sheet or media kit ready that highlights the value
you bring to their audience.
Don’t be afraid to ask.
Follow up – but don’t be a pest.
www.amerifirst.comwww.interviewvalet.com

10. MORE THAN AN INTERVIEW:
TURNING PASSIVE LISTENERS INTO
ACTIVE LEADS
www.interviewvalet.com

11. • Listeners are great
• Leads are better
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image source

12. Turn listeners into leads
1. Have a page on your website dedicated to each podcast
with offers for their listeners.
2. Offer valuable content to the listeners – this can be a lead
magnet offer.
3. Tell your story in an engaging manner – don’t treat it as an
infomercial.
4. Share the episode to help drive new traffic to the show.
www.interviewvalet.com

13. HOW TO TURN ONE
INTERVIEW INTO DOZENS
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14. The first interview is the most difficult. Do well and get on more shows!
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15. How to be a great guest & get booked again (and again)
Be prepared – Read up on the show & host, review their show flow.
Be professional – Be punctual and have professional equipment.
Know your story – Understand how your story connects to the audience.
Don’t be an infomercial – Conversational, not a snake oil sales pitch.
Be ready to go off-script – A great host will chase down nuggets so be
ready for a conversation, not just “10 questions.”
Promote the show – Help the show grow by promoting it. It’s a small
world in podcasting. Hosts who know you give back are more likely to
ask you on their show.
www.amerifirst.comwww.interviewvalet.com

16. THANK YOU!
www.interviewvalet.com
Looking for help getting booked on podcasts? www.InterviewValet.com/guests
Learn about the state of podcast interviews: www.InterviewValet.com/SOPI