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Design for Continuous Experimentation Slide 1 Design for Continuous Experimentation Slide 2 Design for Continuous Experimentation Slide 3 Design for Continuous Experimentation Slide 4 Design for Continuous Experimentation Slide 5 Design for Continuous Experimentation Slide 6 Design for Continuous Experimentation Slide 7 Design for Continuous Experimentation Slide 8 Design for Continuous Experimentation Slide 9 Design for Continuous Experimentation Slide 10 Design for Continuous Experimentation Slide 11 Design for Continuous Experimentation Slide 12 Design for Continuous Experimentation Slide 13 Design for Continuous Experimentation Slide 14 Design for Continuous Experimentation Slide 15 Design for Continuous Experimentation Slide 16 Design for Continuous Experimentation Slide 17 Design for Continuous Experimentation Slide 18 Design for Continuous Experimentation Slide 19 Design for Continuous Experimentation Slide 20 Design for Continuous Experimentation Slide 21 Design for Continuous Experimentation Slide 22 Design for Continuous Experimentation Slide 23 Design for Continuous Experimentation Slide 24 Design for Continuous Experimentation Slide 25 Design for Continuous Experimentation Slide 26 Design for Continuous Experimentation Slide 27 Design for Continuous Experimentation Slide 28 Design for Continuous Experimentation Slide 29 Design for Continuous Experimentation Slide 30 Design for Continuous Experimentation Slide 31 Design for Continuous Experimentation Slide 32 Design for Continuous Experimentation Slide 33 Design for Continuous Experimentation Slide 34 Design for Continuous Experimentation Slide 35 Design for Continuous Experimentation Slide 36 Design for Continuous Experimentation Slide 37 Design for Continuous Experimentation Slide 38 Design for Continuous Experimentation Slide 39 Design for Continuous Experimentation Slide 40 Design for Continuous Experimentation Slide 41 Design for Continuous Experimentation Slide 42 Design for Continuous Experimentation Slide 43 Design for Continuous Experimentation Slide 44 Design for Continuous Experimentation Slide 45 Design for Continuous Experimentation Slide 46 Design for Continuous Experimentation Slide 47 Design for Continuous Experimentation Slide 48 Design for Continuous Experimentation Slide 49 Design for Continuous Experimentation Slide 50 Design for Continuous Experimentation Slide 51 Design for Continuous Experimentation Slide 52 Design for Continuous Experimentation Slide 53 Design for Continuous Experimentation Slide 54 Design for Continuous Experimentation Slide 55 Design for Continuous Experimentation Slide 56 Design for Continuous Experimentation Slide 57 Design for Continuous Experimentation Slide 58 Design for Continuous Experimentation Slide 59 Design for Continuous Experimentation Slide 60 Design for Continuous Experimentation Slide 61 Design for Continuous Experimentation Slide 62 Design for Continuous Experimentation Slide 63 Design for Continuous Experimentation Slide 64 Design for Continuous Experimentation Slide 65 Design for Continuous Experimentation Slide 66 Design for Continuous Experimentation Slide 67 Design for Continuous Experimentation Slide 68 Design for Continuous Experimentation Slide 69 Design for Continuous Experimentation Slide 70 Design for Continuous Experimentation Slide 71 Design for Continuous Experimentation Slide 72 Design for Continuous Experimentation Slide 73 Design for Continuous Experimentation Slide 74 Design for Continuous Experimentation Slide 75 Design for Continuous Experimentation Slide 76 Design for Continuous Experimentation Slide 77 Design for Continuous Experimentation Slide 78 Design for Continuous Experimentation Slide 79
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Infinite Scroll: Results Visitors seeing Design for Continuous Experimentation

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Infinite Scroll: Results




Visitors seeing infinite scroll purchased
fewer items from search*
Sunday, December 2, 12

They bought fewer items from search.
Now they didn’t buy fewer items overall, they just stopped using search to find those items. Which is
kind of interesting.
It was clear we’d made search worse.

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Infinite Scroll: Results Visitors seeing infinite scroll purchased fewer items from search* Sunday, December 2, 12 They bought fewer items from search. Now they didn’t buy fewer items overall, they just stopped using search to find those items. Which is kind of interesting. It was clear we’d made search worse.

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