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Infinite Scroll: Results Visitors seeing Design for Continuous Experimentation

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Infinite Scroll: Results Visitors seeing Design for Continuous Experimentation

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Infinite Scroll: Results




Visitors seeing infinite scroll purchased
fewer items from search*
Sunday, December 2, 12

They bought fewer items from search.
Now they didn’t buy fewer items overall, they just stopped using search to find those items. Which is
kind of interesting.
It was clear we’d made search worse.

Infinite Scroll: Results




Visitors seeing infinite scroll purchased
fewer items from search*
Sunday, December 2, 12

They bought fewer items from search.
Now they didn’t buy fewer items overall, they just stopped using search to find those items. Which is
kind of interesting.
It was clear we’d made search worse.

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