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How to use Twitter- an overview for AIIM Chapter Leaders


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This is the presentation I gave to the AIIM Chapter Leader meeting in March of 2011. Feel free to download, modify, and share this.

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How to use Twitter- an overview for AIIM Chapter Leaders

  1. 1. Using Twitter to Market Your Events <br />AIIM Leadership Meeting<br />Daniel O’Leary, VP, LincWare<br />@danieloleary <br />
  2. 2. Communicate and stay connected through the exchange of short updates called “tweets” of 140 characters or less<br />What is Twitter?<br />
  3. 3. Why Tweet?<br />
  4. 4. Organize A Revolution!<br />
  5. 5. John Mancini<br />Sarah Palin<br />Oprah<br />Google<br />NASA<br />Charlie Sheen<br />Barack Obama<br />Chelsea Football Club<br />Bill Gates<br />Lady Gaga<br />Stephen Colbert<br />Keep in touch with important people<br />
  6. 6. First Things First<br />
  7. 7. Setup your Profile<br />
  8. 8. Determine who to follow<br />
  9. 9. Tweet!<br />
  10. 10. Reply to users and their tweets<br />Begins with the @username<br />Shows up in the mentions tab<br />What is an @Reply?<br />
  11. 11. Any twitter update that contains your username<br />Shows replies to your tweets<br />What is an @ Mention?<br />
  12. 12. RT = Retweet. Repost someone's update as your own<br />Tweet- a single update<br />Tweetup – tweeting with other people on a topic for example #justinbieber or #wpfd<br />Trending Topics- most talked about topics in real time<br />Lists- organize your followers<br />Twitter Lingo<br />
  13. 13. Try to convey your point in a single tweet<br />Use tools like or to shorten links<br />Provide valuable content<br />Watch what you tweet<br />Twitter Tips<br />
  14. 14.<br />Hoot Suite<br />Tweet Deck<br />Twitter for iPhone<br />Twidroid<br />Twitter Apps<br />
  15. 15. Obviously, follow @danieloleary <br />#AIIM Hash tag<br />#ECM<br />#BPM<br />#Capture<br />#SharePoint<br />Other suggestions?<br />Connect with other AIIM People<br />
  16. 16. Promote your Chapter on Twitter<br />Special thanks to Kevin Ells from Konwledgelakefor his hard work for our chapter<br />
  17. 17. Live blog / tweet chapter meetings<br />Connect with other users<br />Share slides and presentations<br />Slideshare , Authorstream, YouTube<br />Connect to Facebook and LinkedIn<br />Promote members<br />Educational opportunities<br />How AIIM LA Uses Twitter<br />
  18. 18. Train users on how to use social media<br />Connect with local users, presenters, and sponsors<br />Get Re-Tweeted by John and other AIIM power users<br />Before Your Events<br />
  19. 19. Create a LinkedIn group for your chapter<br />Have a Facebook fan page<br />E-mail before and after the event<br />Hiring a squad of trained pigeons to harass potential attendees<br />Linked In , E-Mail, Homing Pigeons<br />
  20. 20. Demo Time!<br /><br />
  21. 21. Questions?<br />@danieloleary<br /><br />