Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2012 WA Realtor EdCon - Video Marketing


Published on

Dan Keller, Seattle Mortgage Lender presented Video Marketing Strategies at the WA Realtors EdCon 2012. Dan Keller can be reached at 425-350-7136 or

Published in: Real Estate
  • Be the first to comment

  • Be the first to like this

2012 WA Realtor EdCon - Video Marketing

  1. 1. Video & Online Marketing -Positioning Your Business Where the Eyes Are.. Instructor: Dan Keller Morning Breakout Session #2 10:30am
  2. 2. What You’re Learning Today You will learn why you need to be using videoin your Real Estate business, along with the best strategies for driving an ever-growing flow of FREE, targeted traffic to your website.
  3. 3. - 48 hours of video are uploaded to Youtube every minuteRecent Study: The conversion rate on Google is .58%. The conversion rate on Youtube is 4.01%. Youtube has a 619% higher conversion rate...- Over 2 BILLION videos are viewed on Youtube daily
  4. 4. National Association of Realtors states (2010): “92% of sellers polled want video to be used in marketing their home, yet .8% of all Realtors actually do.”“Approximately 90% of all home buyers & sellers go to the internet FIRST before contacting an agent.”
  5. 5. - 84% of all videos are found through Google- Youtube is second to Google for online search- Youtube mobile gets 100 MILLION views/dayOKAY - So do you get the idea???
  6. 6. 3 Things Video Superstars Do Not Want You To Know -1. Video Optimization - Title - Description - Tags/Map Location
  7. 7. 4 Secrets To Sticky Videos1. Keep them short - Approx. 1-2 min.2. Edit - More is better3. Music ROCKS!4. Something to look at - Graphics, images...
  8. 8. Why Video Is A “Must” If You Are Selling Real Estate in 20121. It’s FREE2. Exponential - Google/Youtube doesn’t sleep3. Brand Builder (did I say it’s FREE)4. Jaw Dropping Stats5. Google owns Youtube & Loves Video!6. It’s CONTENT that people are looking for
  9. 9. The quickest way to get in front of buyers and sellers online is Video. Three Things That You Can Do Today To Convert Views To Contacts -1. Host/optimize your videos on Youtube2. Embed your video in a blog (optimize blog too...)3. Link videos/blog to your social networks
  10. 10. 3 Simple, Low Cost Ways To Record Your Videos1. Lap top2. Mobile device3. Video/flip Camera
  11. 11. 3 FREE, Ways To Edit Your Videos1. Youtube Editor2. iMovie/Windows Movie Maker3. Mobile device
  12. 12. Thank You!Coffee With Keller RE Tech-Support Groupemail me at for more info on meeting times Follow My Mortgage Blog at Dan Keller - (425) 350-7136