The long tail

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The long tail

  1. 1. <ul>The Long Tail </ul>
  2. 2. <ul>The Long Tail as a business model </ul>
  3. 4. <ul>Rule 1: Make everything available </ul>
  4. 5. <ul>Rule 2: Cut the price in half, now lower it </ul>
  5. 6. <ul>Rule 3: Help me find it </ul>
  6. 7. <ul>So why does it work? </ul>
  7. 8. <ul>The Long Tail in culture </ul>
  8. 9. <ul>Niche Markets - Monster Slippers </ul>
  9. 10. <ul>Niche Markets - Jacamo </ul>
  10. 11. <ul>Google Search </ul><ul>Number of results January 2008 </ul><ul>Number of results October 2011 </ul><ul>Queenstown </ul><ul>7,740,000 </ul><ul>19,300,000 </ul><ul>Accomodation Queenstown </ul><ul>136,000 </ul><ul>5,880,000 </ul><ul>Wheelchair Accomodation Queenstown </ul><ul>37,900 </ul><ul>8,550,000 </ul><ul>Wheelchair backpacker accomodation Queenstown </ul><ul>1,960 </ul><ul>4,750,000 </ul><ul>Wheelchair backpacker accomodation queenstown dog allowed </ul><ul>294 </ul><ul>45,100 </ul><ul>Vegetarian wheelchair backpacker accomodation queenstown dog allowed </ul><ul>136 </ul><ul>35,200 </ul>
  11. 13. <ul>Niche Markets - iTunes </ul>
  12. 15. <ul>The Long Tail </ul>

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