Travel alberta 2

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  • Travel alberta 2

    1. 1. SUNSHINE VILLAGE Ski & Snowboard Resort 2011 -2012
    2. 2. WHAT’S NEW @SSVSafetySocial MediaSSV and Travel AlbertaThe big picture
    3. 3. SAFETYBig strides in safety at Sunshine Village thisyear, beginning with a new MountainOperations Manager, Al MathesonMatheson’s long relationship with Sunshinereaches back to 1987, when he joined theorganization as a ski patroller.He went on to be Ski Patrol Supervisor, andspent most of his years at Sunshine workingin public safety and risk management.
    4. 4. ROPE SAFETY TRAININGRope rescues areexecuted in aggressiveterrain that isinaccessible byhelicopter
    5. 5. rope safety training video
    6. 6. FIELD IDSunshine is using FieldID safety inspectionsoftware along withmobile devices withscanners, and metal barcodes to track andmanage explosivesused in avalanchecontrol.By taking paper out ofthe inspection process,the solution alsosupports our goal ofbeing as green aspossible
    7. 7. NEW AVALAUNCHERNew Falcon GTAvalauncherEnables Snow Safety toprepare areas likeDelirium Dive from amuch safer distanceFalcon and “Snuffy”work together toperform avalanchecontrolDon’t worry, the guysstill get to throw bombsout of helicopters too
    8. 8. SHARING SUNSHINEHow are we sharing sharing Sunshine Village withthe world this season?Social Media is playing a significant role.We’ve expanded the media team to reflect the needfor resources in this area.
    9. 9. SOCIAL MEDIA THE TEAMShawn Alain “I am the Social Media Community Coordinator for Sunshine Village Ski and Snowboard Resort.  I work with a talented team to come up with creative content, contests and other ways to engage in our thriving world of Social Media.” Chris Lamb “I’m the President of Clickside Digital Communications, Inc. working on a contractual basis at Sunshine Village. My role is to create and implement a web marketing strategic approach for Sunshine Village, and acting as the e-marketing project manager.”Dani Smythe “I act as Doug’s assistant, producing print, web and other content. I work with the team as a Jill of All Trades, supporting Shawn and Chris in the social media and SEO strategies for Sunshine Village ” Adam Locke “I am the Sunshine Village events blogger. I work on mountain with a great team in the Sales and Marketing department and strive to produce creative content that will put Sunshine at the forefront of Social Media.”
    10. 10. HOW ARE WE ENGAGING?
    11. 11. this slide contains the mobile video
    12. 12. SOME EXAMPLESMobile siteSki the day before we opencontestSunshiner of the dayProducing content
    13. 13. this slide contains the opening day vid
    14. 14. Possible reats: ere are currently no signi cant threats. Promotions: a. Twitter Contest to ski before the day we open. We had approximately 450 entrants. Facebook: We are averaging 1.0% growth daily which puts us well on our way of exceeding our goal of 35,000MEASURING PROGRESS likes by the end of the season. Twitter: We have become extremely active on twitter and are experiencing rapid daily growth.. YouTube: Slight growth with YouTube, but we haven’t added any new videos as of yet so no surprise there.
    15. 15. MEASURING PROGRESS 7 FACEBOOK 8Summary: We are averaging around 1% growth per day which puts us well on our way of mak-ing our goal of 35,000 by the end of the season. e merge has skewed our graph quite a bit so in TWITTERfuture reports I will not include this day to better see the daily growth. ese stats represent the number of times someone has clicked on a link that I have tweeted out.
    16. 16. SSV AND TRAVEL ALBERTARediscovering the emotional element of skiing and riding and exploring Sunshine Village
    17. 17. THE BIG PICTUREAlberta is morethan just theclichesSunshineVillage is onepiece in alarger whole

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