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Slides from the Cloudyna event in Katowice, Poland on November 14th, 2015. In this session we will discuss how you can leverage the new cross-platform AWS Mobile Services to build a highly scalable and reliable mobile app, powered by the AWS Cloud. We will explore core functionality like authentication and authorization of users, data synchronization, backend infrastructure without the need to manage servers, understanding your user behavior, engaging your users and bringing your users back to your app. No matter if you are building the next great social app, or a front-office enterprise mobile app, this session will discuss best practices and reference architectures for building reliable and scalable mobile apps.