n, Goals &
A pathway leading to results
1. Create a shared vision
2. Develop a mission
3. Identify goals
4. Set objectives
5. Determine projects and
6. Establish a plan of action
7. Create a detailed work
8. Assign resources
9. Implement work plan
10. Evaluate results
11. Report accomplishments
12. Review mission
13. Reaffirm mission
14. Repeat from Step 3.
Basic underlying foundation for both the vision
and mission are our core values.
Core values: principles and standards at the very
center of our character, and from which we will not
budge or stray.
Core values form the basis for our beliefs about
life, ourselves and those around us, and the human
potential of ourselves and others.
Values and beliefs form our attitudes and guide our
The behaviors we engage in are what people
around us see, along with our skills and actions.
Core Values (cont’d..)
Defining your core values first will help you get
your priorities in order (vision, mission, goals,
Example of a farm businesses core values:
respect for others
“The vision embodies people’s
highest values and aspirations. It
inspires people to reach for what
could be and to rise above their
fears and preoccupations with
• The success of a group may depend upon
bringing people together, both physically and
• Our view of the world is influenced by the values
we hold (individual and collaborative values).
• Values become the basis for our personal
vision, mission, goals, objectives and actions.
• Group needs to reconcile differing
perspectives, find common ground and create
a shared vision
Discovering / Developing
Vision, Mission, & Values
The coalition’s vision, mission, and values stem
from the individuals involved. Each individual will
identify their personal vision, mission, values and
goals and then come together to develop them
for the coalition.
The following exercises will help you work through
the process of identifying your personal core
values and developing a personal mission
statement. This will be useful in developing your
coalition’s vision and mission statements.
Draw a vertical line down the center of a piece
of paper to create two columns. On one side
write “values” and on the other side write
On the next slide is a list of 20 personal characteristics. On a
separate piece of paper, write the top 8 characteristics for YOU.
Rank them, and write them in order on the characteristics column
of your “What’s Important?” paper. The characteristic ranked #8 is
On the next slide is a list of 15 values arranged in
alphabetical order. On a separate piece of
paper, select the top 8 that are important to YOU
as guiding principals to YOUR life. Rank
them, and write them in order on the “Values”
column. The value that is least important should
be ranked #8.
Achievement (attaining personal and professional goals)
A comfortable life (a prosperous life, adequate finances)
Equality (brotherhood, equal opportunity for all, fairness)
An exciting life (a stimulating, active life)
Family security (caring for loved ones, being cared for)
Freedom (independence, free choice, autonomy)
Happiness (contentedness, fulfillment)
Inner Harmony (freedom from inner conflict, accord, balance)
Leaving a legacy (something that endures after you are gone)
Pleasurable (an enjoyable, leisurely life)
Self-respect (self-esteem, pride, self-worth)
A sense of accomplishment (making a lasting contribution)
Social recognition (respect, admiration, appreciation)
True friendship (close companionship)
Wisdom (a mature understanding of life, insight, knowledge)
A world of beauty (beauty of nature and the arts)
My Roles in Life
On a separate piece of paper, identify all the
roles you play in your life
(son, daughter, student, employee, grandchild, c
hurch member, volunteer, sister, brother, etc.).
Then describe the purpose you serve in that role.
Why you do it? What’s important about it? Who
depends on you? Who benefits?
Role Your purpose in that role
Interacting with People
On a separate piece of paper, list ways you
successfully interact with people.
advise, teach, encourage, stimulate, help, sell,
enthuse, entertain, lead, educate, motivate, study,
provide, serve, reassure, manage, love, inspire, plan,
If I Won an Award…
On a separate piece of paper, respond to the
If I won an award, what would the award be for?
What would I want the presenter to say about me?
What would my parents, grandparents, spouse,
children and siblings be proud to hear about me?
What Do I Want in Life?
Respond to the following questions:
What do I want people to say about me in 10
years… 20 years… ?
What do I want to accomplish in my life?
What do I want to do (experience) in my life?
What do I want to have (possess) in my life?
A Perfect World
Visualize your perfect world. How does it look?
What are people doing? What are people
saying? How does it feel? Write a description of
this perfect world.
Example: My perfect world is a place where
people know their destinations and enjoy their life
Personal Mission Statement
Combine words and phrases from your values list,
characteristics list, roles in your life, interacting
with people list, and things you want in life, along
with your description of a perfect world, to
create your personal mission statement.
Example: My life purpose is to use my energy and
my people skills to teach and motivate people to
know their destination and enjoy their life journey.
A group’s shared vision
• Communicates a sense of purpose;
• Expresses what is important and why;
• Focuses on the future;
• Reflects the shared values of group members; and,
• Uses pictures, images and words to bring the vision
Shared vision statement should be clear and
concise, and create a visual image in the mind of
the reader. It may be as brief as a few words or a
more detailed collection of points that create the
desired visual image.
Blueprint for Shared Vision
Materials: blank paper, markers, colored pencils, etc. and
wall space to display group work
1. Take a moment to visualize what your school community
would look like if the school had a community garden
(fresh produce, outdoor classroom, etc.)
2. Draw a picture or list descriptive words that represent your
school community vision
3. Display all work on an open wall
4. Briefly explain your vision to the class
5. Identify common themes
6. Use themes to craft a shared vision statement
(the what and why)
How will your group reach a shared vision? The
mission statement could tell us this.
Mission Statement serves as a tool to
communicate the group’s purpose to others.
Mission statement tells people:
1. What you do
2. For whom do you do it
3. How you will get it done
Mission Statement (cont’d..)
A Mission Statement…
Sets the group’s direction;
Clear and concise;
Reflects the values and beliefs of the group;
Demonstrates a commitment to serving others;
Examples of Mission
American Community Gardening Association
To build community by increasing and enhancing
community gardening and greening across the
United States and Canada.
Huntington Community Gardens:
Create community gardens from vacant
dilapidated lots, gardens that foster opportunities for
community engagement, education, and support,
as well as economic empowerment, to return the
community and its resources to the people.
1. Write a mission statement using the example
and table provided below as a guide.
Group Name What you do For whom do
you do it
How you will get
University of Maine
• Improve lives
• Focus on issues
• Maine people • Through an
• By using
Mission Statement: To help Maine people improve their lives through an
educational process that uses research-based knowledge
focused on issues and needs.
Identifying goals, objectives,
projects & activities
Group goal is a broad statement of something that
the group expects to attain or achieve.
Goals may be short, intermediate, or long-term in
Well-written goals are believable, attainable, and
based on identified needs
Objectives are statements of
specific, measurable, and attainable outcomes
that contribute to the achievement of a particular
Outcome-based objectives focus on:
Changing people’s behavior or circumstances;
Changing something about the community; or,
Establishing a process for achieving a particular goal.
Goals & Objectives
(how much of what will be
accomplished by when)
Mission and vision are brief statements, broad, encompassing
Goals and objectives create the “bite size” pieces, the road
map and manageable stepping stones to achieve the
mission, make the vision a reality, and navigate the course we
have set for our coalition.
Goals are all-encompassing;
Goals & Objectives
Objectives are the small steps through which we achieve our
Specific- they tell how much (e.g. 40%) of what is to be achieved (what
behavior of whom or what outcome) by when (e.g., by 2014)?
Measurable- Information concerning the objective can be
collected, detected, or obtained from records (at least potentially)
Attainable- Not only are objectives themselves possible, it is likely that
your coalition will be able to pull them off.
Relevant- Your coalition has a clear understanding of how these
objectives fit in with the overall vision and mission of the group.
Timed- Your coalition has developed a timeline (a portion of which is
made clear in the objectives_ by which they will be achieved.
+ Challenging- They stretch the group to set its aims on significant
improvements that are important to members of the community.
Goals & Objectives
Having well developed goals and objectives also helps:
Maintain focus and perspective
Lead to greater job satisfaction
Improve contributors’ performance
Level of performance is highest when:
Goals are clearly stated and contain specific objectives
Goals are challenging but not unreasonable
Stakeholders accept their goals with a true sense of ownership
Stakeholders participate in setting and reviewing the goals
Examples of Goals
Huntington Community Gardens
Create safe spaces for community interaction and fun
across all ages, cultures, and incomes;
Create local sustainable food sources for area
residence, food banks and missions.
Create spaces of beauty by encouraging the creation
of a variety of garden types including Flower, Desert &
Rock, Art, Butterfly, and Senior/Challenged Accessible;
Engage and educate the public on nutrition,
environment, stewardship, diversity, and civic
responsibility in cooperation with local schools, libraries,
and other area organizations;
Help beautify Huntington to attract new citizens and
businesses to the area.
Three types of objectives:
1. Behavioral objectives:
Look at changing the behaviors of people (what are they doing and saying) and
the products (or results) of their behaviors.
Example: a neighborhood improvement group might develop an objective for
having an increased amount of home repair taking place (the behavior) and of
improved housing (the result)
2. Community-level outcome objectives:
Product or result of behavior change in many people. More focused on a
community level instead of an individual level.
Example: The same neighborhood group might have an objective of increasing
the percentage of people living in the community with adequate housing as a
community-level outcome objective. (behavior change in lots of people)
3. Process objectives:
Provide the groundwork or implementation necessary to achieve your other
Example: the group might adopt a comprehensive plan for improving
neighborhood housing. In this case, adoption of the plan itself is the objective.
Blueprint for Objectives
Consider one of your group’s goals
Write a specific, measurable, attainable objective related to
the group goal you selected. Use the example below as a
Goal Do what To what
To whom By when
In 30% of the
homes in a
For adults 60
years of age
By the end
By the end of this calendar year, 30% of homes
inhabited by residents 60 years of age or older in our
town will have bathtub grab bars.
Developing an action plan
(what change will happen; who will do what by
when to make it happen)
An action planning process helps groups:
See the “big picture:
Focus on vision, mission, goals and objectives;
Build consensus around planned actions;
Work more efficiently;
Attract human and financial resources; and,
Establish short-, intermediate-, and long-term plans.
Action Plan (cont’d..)
A nine-step action planning process can help your
group generate the information it needs to develop a
plan of action.
1. Describe the goal to be achieved or the problem to be
2. Define specific, measurable and attainable outcome-
3. Research possible projects or activities to address goals
4. Evaluate the pros and cons for each possibility;
5. Select the most appropriate possibility(ies) to implement;
6. Detail the tasks that are required to accomplish the
7. Establish a timeline;
8. Allocate resources;
9. Assign responsibilities
Blueprint for detailed work
Possible work plan format:
Task(s) to be done
Who is/are the
Task(s) to be
completed by when?
Completion of Plan
Once the plan is complete, projects or activities
can be staffed, implemented, and evaluated.
Shared vision and mission develop the
foundation your group needs to productively
move into the future
Periodically develop or review group goals,
objectives, projects and activities to keep
everyone headed in the same direction.