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  1. 1. Digital Video #3 Elements of Art Go to Chapter 15 (Design) Television Production handbookDigital Video #4 Principles of Design What is the reason design is important in TV productions?Go to The basic elements that are used by artists in creating works of art; they are what you use to create a good composition. If we want to make art, we need to understand these seven elements of art It permeates everything a television company shows on the air and off.Standards or rules to be observed by artists in creating works of art or to create a good composition. What can a logo convey to its observers? 1. Jot down the principle and explain each of the seven PRINCIPLES of design in your own 1. Jot down each element and explain the seven elements ofart. Line, color, shape, value, words. Unity (Harmony), Variety, Emphasis (Focal Point), Balance, Movement, texture, shape/form & space. The CNN logo suggests up-to-date no-nonsense news. Rhythm, Proportion 15.1 Designing and Using Television Graphics 1. Line – the mark made by a moving point. People use lines to write words and artists draw lines with 2. 1. Unity (Harmony) – visually pleasing agreement among the elements in a design; It is the feeling that pencils or other tools. everything in the work of art works together and looks like it fits. 3. There are 8 design requirements and specifications. List them and give two sentences for each. -Aspect ratio: relationship between screen width and screen height. Or the shape of the television frame. -Scanning and essential areas: Controlling the way the screen looks on the home screen. -out-of-aspect ratio graphics: When information on the screen becomes so small it is no longer 2. Variety –occurs when an artist creates something that looks different from the rest of the artwork. An readable. artist may use variety to make you look at a certain part or make the artwork more interesting; helps to create interest and avoid monotony. -Matching STV and HDTV aspect ratios: Making sure the different rations match. 2. Shape – is a flat, enclosed line or area that has two dimensions – length and width. -Information density and readability: The more information you squeeze on, the smaller the text becomes. -color: Color attributes, and Grayscale are important parts, because they are included in te aesthetics of color. -style: Animate and non static. -synthetic images: pictures created entirely with a computer. 3. Emphasis (Focal Point) – Artists use emphasis to make certain parts of their artwork stand out and grab your attention. The center of interest or focal point is the place the artist draws your eye to first; meant to stand out to draw attention to the area. 15.2 Scenery and Props 3. Color – how eyes perceive reflected light off an object. There are three properties of color – hue (the name of the color), Value ( the light or dark of the color, also known as shades and tints), and intensity ( 4. Managing studio space is a key thing for TV shows. There are four types of scenery. List refers to the brightness of the color). them and give two sentences for each. - Softwall flats -Hardwall flats -Set modules -Hanging units 4. Balance – distribution of visual weight and interest. Symmetrical (formal): balance refers to using the 4. Value – degrees of lightness or darkness. exact same characteristics in the same position on either side of the composition; like a mirror image. 5. Properties and set dressings must be better quality for TV because of close-ups. Please list Asymmetrical (informal): by using different by equally attracting features on either side of the composition. the types of props and give two sentences about each. - common furniture, 6. What is the property manager and give at least 5 items (s)he may be in charge of? 7. What do we use the elements of scene design for in a Tv show? 8. What are the three elements of scene design and give two sentences about each? 9. Backgrounds and platforms are used for what reason?
  2. 2. Digital Photo #9 Finding information about TripodsPrinciples of Design – Digital Photo #2 DigitalPhoto#4 – Mode selector (Learning about your camera) Answer the following from each web site and place the answers below each URL! Please DO NOT CHANGE THE NUMBERING of questions! Also, do not copy and paste your answers.Go to (not the only set you will find on the net) Note: Remember each camera model and manufacturers have different markings on the mode selector. 1. why use a tripod – List the 1. Jot down the principle and explain each of the seven PRINCIPLES of design in your own words. You are not restricted to just the above web site. If you do use another – please copy and paste Your job is to pick one of the cameras from the list in the first assignment for seven reasons with one sentence a piece. it here. photography 2. when to use a tripod – List the 6 or 7 reasons to consider when buying a tripodLINE
 When two shapes meet, and a mark created by pen or brush. 1. Give the letter, full names of each of the selector functions, and describe in detail the 3. 
 A positive and negative self-contained defined area or form. use of that mode. Eg. P – programmable, etc. … - good general photography info – More details from top photographers on why youDIRECTION 
 The way a line goes. 2. Fill in the names of the parts of the camera above on the right (show with should use a tripod; please give the “rule of thumb” part way down the page Insert/shapes/arrow for 10 main features and label them below. - Alternatives to tripod – At the bottom of the page find and list the alternatives toSIZE how the object compares to another. not using a tripod or when a tripod is not warranted.TEXTURE 
 Surface quality of a shape. Eg. Of the selector found below (Canon Rebel T2i) 4. List 5 major brands of tripods available on the market. Note: (Use web sites likeCOLOUR
 Also known as hue. B&,, etc. which are camera specialty web sites, notVALUE
 How light or dark a color is. Target or Walmart. Plus using may not give you top brand items.) 5. as-you-think how to use – Please list the proper use of tripods in order. 2. Find on the Internet (once you have completed question #1 above) to demonstrate 6. Find a picture of the tripod, which has all the parts, labeled. understanding of each PRINCIPLE, two pictures from the above mentioned web site or use a search engine to find an example from other web sites. This means 14 different pictures. Place One.) them with the explanation. 1. When taking night time shots and sunsets Line: o The camera will be operating on a slower shutter speed, therefore any movement will ruin the picture When you need to be flexible o They help you with video cameras and lighting as well. Shape: 3. When you are taking close up shots o It helps you get more focus 4. When you are taking action shots and doing sport photography o Makes movement easier to capture 5. When you are doing nature photography o Helps when waiting on nature Direction: 6. When you are using a telephoto lens o They are very hard to hold steady so a tripod would greatly increase the quality of your picture. 7. When you need to be creative Size: o Helps you slow down and think about your picture.
  3. 3. Digital Photo #10 Photography accessories copy and pasteChoose professional camera web sites to answer the following. By just using you don’t necessarilysee the actual camera officianado sites to make you well versed in photography. Short cuts are for the non-professionals. Digital Video #2 Elements of ArtIf you do use a search engine the first search should be for good photography and camera shops, businesseson the web. Go to, b&,,,,, Digital Videography - Assignment, etc. Purpose: To understand the look and feel of the camcorders to be used in the Find the following items and for each one answer this list of queries: DMA program a) Find a picture b) State the manufacturer (maker of product) Cameras: c) State the best price (compare 3 only) d) Give the web site URL where you found this price 1. Find a picture on the Internet of each of the different cameras below. Canon VIXIA HF M300 1. Jot down each element and explain the seven elements of art in your own words. You 1. USB stick with 8GB of storage 33949015.html are allowed to use the above web site. If you do use another web site – please copy and paste it here for a location of where you gathered information. 2. Find on the Internet (once you have completed question #1 above) to demonstrate Canon VIXIA M40;jsessionid=T3ZhvkLKYEoqK9UOvg42dQ__.node3?site=sr:SEARCH: understanding of each element, two pictures from by using a search engine to find an MAIN_RSLT_PG Maxell, 14.99$ example from other web sites. This means 14 different pictures. Place them with the explanation. 2. A camera bag big enough for a Canon Rebel camera 34468163.html 2. Find 2 useful technical informational web sites for EACH camera listed below. 16.99, Lowepro 3. List two important features of each camera. 1. Line – the mark made by a moving point. People use lines to write words and artists draw lines with pencils or Canon VIXIA HF M300 … 2.7″ Touch Panel LCD Screen, Records On: 32GB SD other tools. Memory Card 2. Shape – is a flat, enclosed line or area that has two dimensions – length and width. Canon VIXIA M40 … Fast focusing 10x optical zoom, Dual SDXC card slots 3. Color – how eyes perceive reflected light off an object. There are three properties of color – hue (the name of the color), Value ( the light or dark of the color, also known as shades and tints), and intensity ( refers to the 4. Bonus – find the year of manufacture for each camera. brightness of the color). Canon VIXIA HF M300 -2010 4. Value – degrees of lightness or darkness. Canon VIXIA M40 - 2011 5. Texture – the surface quality of an object; can be real or implied. 6. Shape/Form – an object in space determined by its external boundary, geometric or organic in form with length, width, and height. Can be two-dimensional (flat) or three-dimensional in space, volume and mass. Objects that are 3-D have can be viewed from many sides. 7. Space - Positive space is space taken up by objects. Negative space is the distance between objects.
  4. 4. Danika Olson Online Work (March 16th) Interview Countdown#5 Interview Observation of your mock interview VideoGreen Screen Article:A green screen is technically called a chromakey, but green screen is thecommonly used term. You can use any primary color including red and blue,but aren’t as common because you wear those colors often, green is not as DO NOT USE ‘yes’ or ‘no’ answers. Answer below the question in a different color text.commonly worn and not usually prominent in anyone’s skin. You can also use 1. Did you dress up professionally for your interview? (Did you dress better than usual?)Luminance; anything under certain brightness will be removed. To use a greenscreen, you must not be wearing any green, or have any green light shining, you No I did not because It is a spirit day at my school and I wore a santa hat.cannot cross the edges of a green screen. Only primary colors are used 2. Did you greet the interviewer properly?because they do not contain other elements of color, “if you tried to key on Yes I shook his hand and said hello.purple for example, anything blue and green would be subject to removal.” 3. Did you use your hands to speak with? Were you fidgeting?“10 Tips for Great Interviews” Article: Yes because I do not like being on camera and it makes me extremely uncomfortable. Some important tips to remember when and before having an interview: 4. Did you say; ‘Ahh’, ‘Err’, ‘Uhm’, ‘And’, ‘Like’, ‘Stuff’, ‘Kinda’, ‘You know’, etc., quite a bit? Yes because I could not think of the correct answer. 1. Plan Your Interview Approach. Such as how many cameras are you going Review one movie this quarter from the theater 5. Were you sitting straight? to be using, who you’re interviewing, what style you’re going to be as straight as I could without being uncomfortable in the chair interviewing with, recording responses and questions, etc.. Step I: First, check out what this web site gives as steps to follow for a 2. Time Isn’t Always On Your Side. Make sure to always leave yourself with as movie review 6. Were you keeping good eye contact throughout the interview? much time as possible. As with almost everything, it’s impossible to avoid No because I do not like eye contact. delays, technical problems etc. You also need to time to prep all of your 7. Were your answers clear and loud enough? (Not mumbling) equipment before even starting the interview. To make sure you have all Yes they were loud and clear. of your mic and batteries etc. Step II: Include in your summary (choose 8 of bullets below); 3. Prepping Your Interviewee. Prepare them so they know what to expect for 8. Did you look confident? (Not how you felt) the interview. Plan for off topic wandering and long drawn out responses Name of the Film No I did not as well. Star Wars in 3D 9. Did you thank the interviewer? 4. Put Them At Ease. Don’t come across aggressive before the interview. It Prominent Actors can cause them to be defensive. Plan out your general questions to ask Anakin Skywalker, Darth Maul, r2d2, Obi Wan I forgot to. But I am sure that if this was a real interview I would. them in the pre interview session. 10. Were you positive, smiling, responsive, or did you look like a statue? (Change facial expression) Kanobi, I looked like a legit statue; I should try out for a play and be a statue. HA. 5. Using a Stand-In during Setup. Have crew act as stand-ins while setting up lights and audio. 11. Were the questions you asked the interviewer relevant and appropriate? 6. When They Look Great, Or Not. Advise your subjects to dress properly and Genre of Film (comedy, adventure, drama, Yes they were I told him about my photography experience. nicely accordingly to the interview. But always keep spare clothing and horror, etc.) 12. Did you bring your completed application and Portfolio folder with you? jackets of different sizes just in case someone doesn’t dress properly. Yes I brought it with me. 7. How Did I Do? May I See It? The answer has to be no. Try to tell them this Sci-Fi during the pre-interview session. Setting. Where the movie takes place, the year, 13. Would you hire yourself from this interview? Why or why not? 8. When You Wear All the Hats. When you’re a producer doing everything, and any other information of that sort. “wearing all the hats,” again, make sure to allow plenty of time. A galaxy far far away, No because I looked stupid, 14. What did you do well? (According to the Job Search packets studied) 9. A Little Help’s a Big Deal. It’s good to have a volunteer crew, if you’re able An Overview of the Plot. I had answers to everything and brought what was needed. to afford or acquire one. Any additional help is always great to have. Time The jedi’s find Anakin on Tatoone and Anakin is money. 15. What would you improve? (If you could do the interview again) won a pod race to fix the hyper-drive generator. I wouldn’t do it on video because that ruined the whole thing for me. Then they found the force was strong with him, and Darth Maul was cut in half. If youve seen other movies by this same director, consider similarities/differences. I haven’t seen the other ones. Direction. Consider the director and how they choose to portray/explain the events in the story. Think about the way they presented the movie to the audience. If the movie was slow, or didnt include things you thought were necessary, credit this to the director. I think he did a pretty snazzy job on all of this, I mean it’s like the most famous movie. Editing. Was the movie choppy? Also, consider
  5. 5. Apple Store 1) Why do analysts say Apple has an advantage over its competitors in computer and electronics retailing? It sells a single brand, stocks far fewer products and has only a few hundred stores, compared with Best Buys more than 4,000. 2) How have Apples competitors tried to copy the Apple retail store experience? They try and copy Apple’s store by having the same layout as the Apple store. 3) Why did former Apple CEO Steve Jobs think it was important for Apple to have brick-and-mortar stores? He wanted Apple to be around for a long time, so he wanted a good foundation.ACTIVITY IDEAS• How important are retail stores to Apples success? Do you think Apple would be assuccessful if it didnt have a retail store chain? Why or why not? I think that it is reallyimportant that Apple has retail stores. This allows more people to see them, and morepeople to notice. If they didn’t have a retail store chain, they might not be as seen asother stores.• Some of Apples retail stores are considered high-profile venues. According to Apple,these stores and their "unique design elements, locations and size" help "promote brandawareness and serve as vehicles for corporate sales and marketing activities." Applesays 16 of its stores are classified as high-profile stores. Use the Internet to find outwhere these stores are located and discuss why you think Apple wanted a high-profilestore in each location. Have you ever visited one of these stores? If so, how does itdiffer from a regular Apple store? I have never been in an Apple store, but it’s probablybecause the higher the profile, the more visible they are to bigger companies.• Chose a retailer that you frequently visit. Make a list of things that make this storerecognizable (store layout, colors, employee dress, etc.) and assess why you think theretailer decided on this options. After making your list, partner with another student andcompare your stores. Are there common features? If so, how do those featuresenhance the customer experience? I picked Aeropostale. This store sells clothing. They