Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Simon says


Published on

Published in: Education, News & Politics
  • Be the first to comment

  • Be the first to like this

Simon says

  1. 1. Simon says…”start with why?”<br />What<br />How<br />Why<br />The Golden Circle<br />
  2. 2. What?<br />This is the easy bit! <br />Think about what your organisation does e.g. Nottingham Playhouse offers entertainment through theatre. <br />
  3. 3. An example from today’s training<br />
  4. 4. How?<br />This is how you communicate your message with your audience. <br /><ul><li>Media
  5. 5. Print
  6. 6. Email/e-flyers
  7. 7. Website
  8. 8. Social media
  9. 9. Events
  10. 10. Radio ads
  11. 11. Newspapers
  12. 12. Face to face
  13. 13. Partnerships
  14. 14. Networking</li></li></ul><li>Why?<br />Every person and organization on the planet knows what they do. Some know how they do it... <br />but very few know WHY they do what they do.<br />Money is not a WHY, it's a result.<br />By WHY, we mean why does your organization exist?Why do you get out of bed every morning?And why should anyone care?<br />The leaders who inspire us all think, act and communicate the exact same way and it's the complete opposite to everyone else. Those who inspire are not driven with what they do, they are driven with WHY they do it.<br />Unlike the rest of us, those who inspire think, act and communicate from the inside-out of The Golden Circle.<br />The ability to inspire, starts with WHY.<br />
  15. 15. Think about what inspires you…<br />How can you use this to inspire others to visit your venue? <br />
  16. 16. These were some of things that inspired us…<br />