MS2 MEDIA PRODUCTION PLANNINGResearch & Planning
CONTENTSMS2: Media Production ProcessesResearch into a wide range of competitors/ intertexts : Slides: The Possession (2012) 3-8Narrative 3Description 4Sound & Lighting 5Mise-en-scene & Camera Shots 6Industry Research 7Box Office, Ratings and Reviews 8 The House At The End Of The Street 6-8 Paranormal Activity 8-
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTS‘The Possession’ Narrative: In this movie trailer it shows the equilibrium being the dad (Jeffery Dean Morgan) and the daughter (Natasha Calis) laughing and enjoying themselves. Then they go shopping at what looks like a jumble sale of old items. Whilst at the stall the young girl spots an antique style box that appeals to her, once she has purchased the item with her father she takes the antique box home and when the box is opened it released some sort of mysterious curse on the young girl http://www.youtube.com/watch?v=0gBeG31fX40
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTSDescription:In this trailer the director/producer relates closely to the oldfashioned „curses‟ that have always been put uponsomeone if they have opened/touched something theyshouldn‟t have, which is unusual to modern dayhorror‟s, this gives the movie some realism to it.Also at the beginning the writer slowly introduces the castby viewing at what is to them „normal/everyday life‟ thisprovides some emotional connection between thecharacters and the viewers in just a short amount outtime, with the young girl acting childlike, sweet and veryhappy for example in the part were she begins to dress upin clothes she finds at the sale and when she and herfather is making puppet signs with there hands. Theseactions show just how much she changes throughout thetrailer by after her opening the antique box she begins toact like something completely abnormal to her usual self.
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTSSound & Lighting:Sound: At the beginning of the trailer it features calm happymusic, which then turns into a deeper sound but still the samerhythm which for the audience connotes that something is goingto happen at that point in the trailer, linking In with thestereotypical conventions of a horror trailer it contains, deephumming like music when the recognition of disruption has beenstated.Lighting: the lighting featured in this movie includes dark dullsgrey scale type lighting throughout the trailer, which brings alevel of consistency throughout.
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTSMise-en-scene and Camera Shots-Mise-en-sceneclothing/costumes: the dress codes the cast include warm clothing whichfeatures woollen hats and long sleeve shirts which are very casual, thisconnotes that she is possessed / cold hearted.Setting: the setting of this trailer is all different places but mostly in thefathers home which is an older house but modernised inside which alsoadds to the effect of the conventional horror theme.Camera shots of this trailer feature: Mid shots: Close ups- using depth of field technique Low angle shots High angle shots Over shoulder Long shots Medium close-ups Extreme close-ups Point of view shots
RESEARCH INTO A WIDE RANGE OF COMPETITORS/INTERTEXTS Mid ShotThis shot shows theactors at an antiquestyle roadsideshop, in this shot itshows everythingthey sell at theantique shop whichconnotes to theaudience that theshop sells lots of This shot is important to the film because itdifferent types of signifies a disruption.products including This is because its showing the young girlcutlery and browsing the different products which theornaments etc. audience know she is about to make a very wrong decision which will effect her hugely which is later on shown throughout the film
RESEARCH INTO A WIDE RANGE OF In this shot the producer has COMPETITORS/INTERTEXTS cleverly blurred out the young girl and is focusing on the box on her Close up using a depth of field window seal which connotes to the audience that this prop is not technique an ordinary boxThis shot isshowing theyoung girl(main actress)in the sameshot as thebox whichshows a lot ofsignificance tothe narrativeof this film. this shot shows the box and the girl in the same shot which connotes to the audience that the mysterious brown box is going to show a lot of significance in the film connecting both the actor and the prop together.
This shot is conventional RESEARCH INTO A WIDE RANGE OF because it shows a sick or ill person being looked down on by the audience COMPETITORS/INTERTEXTS again giving the audience a god like feeling like a doctor Birds eye over the shoulder shot, three shot would give to a patientThis shot is showingthe mother and fatherworking togethersuppressing her angerthis shot showssignificance in the filmbecause the motherand father aredivorced and this shotincludes them workingtogether in holdingthere possessed This shot is interesting because it shows adaughter down to gether help. This fits in with Birdseye eye shot whilst an over thethe narrative by resolving shoulder shot all in one which connotes tothe disruption the audience that the girl is in an hospital bed because the camera is looking down on her giving the camera and the audience a „godlike‟ effect.
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTSIndustry Research- Directed by: Ole Bornedal Produced by: Sam Raimi, Robert Tapert, J.R. Young Written By: Juliet Snowden, Stiles White Starring: Natasha Calis, Jeffery Dean Morgan, Kyra Sedwick Music By:Anton Sanko Editing By: Ralph Adiao Studio: Ghost House Pictures, North Box Productions Distributed by: Loinsgate Released: 31st August 2012 US Running Time: 92 minuites Country: US Language: English
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTSBox Office, Ratings and Reviews:Ratings/Box Office Takings:At the box office this film made-$74,190,468Reviews:This film is rated a 6/10 on IMDBSome reviews include: “It was an incredibly well done, intricately puttogether and thoroughly thought out movie! It was about whatd youexpect and quite a bit more too! I was pretty surprised and pleased witheverything really.”“This film is underrated beyond belief, and I personally thought it was agood, solid horror film.” (these reviews are from IMDB.com which is amovie website which shows trailers, reviews and the latest moviepreviews)Audiences: the audiences of this trailer/movie in my opinion isteenagers/adults a specific age at 15-20 as the film is not intenselyhorrific and unsuitable for teenagers, but it not suitable for any ageyounger than 15.Censorship Issues: this film has had no censorship issues except thefact that parents and teenagers say the film is suitable for youngerviewers than it has been rated
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTS‘The House At The EndOf The Street’ Narrative:In this movie trailer it shows a young women agedaround 17-18 just moved into a new house with hermother and father. Then they meet neighbours thattell them stories/myths about the house on thesame street about the murders and the sister of theyoung male that currently still lives there. Thencoincidently they both bump into each other. Theythen develop a relationship which her mother issuspicious of and then strange things being tohappen when the young couple are in his housetogether.
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/ INTERTEXTSDescription, Sound, Mise-en-scene & Lighting–Description: Whats unique about this film is the fact that there is alove story included in this film whilst also being a Thriller/Horrorwhich is unusual is modern day horrors, the trailer does includesome moments that include suspense and make the viewers jumpand feel shocked. This movie trailer is also very predictable thatwhen it begins and characters saying in the trailer about how therewas murders in the house the audience can predict that the girl thatwas responsible for the murders will appear and harm the maincharacters in some way.Sound: throughout this movie trailer the music playing faster at themore intense parts, this builds the audiences expectations and alsomakes them aware that something bad is going to happen.mise-en-scene: the dress codes is summer wear which includesvest tops, shirts and jeans which connotes being casual.Lighting: the lighting throughout the trailer is dark and dullmostly, but at some parts its bright and cheery before the disruptionis recognised.
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/ INTERTEXTSCamera Shots- Long shots Close ups Mid shot Over shoulder shot Medium close ups Low angle and high angle shots
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/ INTERTEXTS
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/ INTERTEXTSIndustry Research-Directed by: Mark TonderaiProduced by: Aaron Ryder, Peter Block, Ryan KavanaughWritten by: David Loucka, Jonathon MostowStarring: Jennifer Lawrence, Max Thieriot, Elizabeth Shure, Gil BellowsMusic by: Theo GreenCinematography: Miroslaw BaszakEditing by: Steve Mirkovoich, Karen PorterStudio: FilmNation EntertainmentDistributed by: Relativity MediaRelease Date: September 21st 2012Running time: 101 minuitesCountry: USLanguage: English
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/ INTERTEXTSRatings/box office takings:This film made $31,096,918 at the box officeThis film is rated 5.7/10 on the IMDB website from 5,028 users some of thesereviews include:“Clearly, I cant say too much about it but the whole idea was really well crafted.The only reason why Im not giving it a 10/10 is because there were a fewmoments that were a bit unrealistic. Overall though, it was a very tense andjumpy movie, Jennifer was great, and it had some really creepy imagery in it. Idrecommend it for lovers of Silent house„”“Dont think of House at the End of the Street as a slasher film. True, the storycould work as a slasher, but director Mark Tonderai has created a film that risesabove many of the usual genre clichés. The story is well-written and built aroundmystery and suspense rather than cheap shocks, and even though most of themain characters are teenagers, the film doesnt take them down the usualpaths.”Audiences of this film include ages 15-30 I think this because the storyline ifquite complex and requires a mature understanding of what is going on.This film features no censorship issues.
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/ INTERTEXTS‘Orphan’Narrative: In this trailer it features afamily of four looking to adopt achild, once the parents go to anorphanage at then take a liking to ayoung girl named „Esther‟, they lateradopt her and she turns intosomething no were near asinnocent as she makes out to be. http://www.youtube.com/watch?v=D--oeCXioK0
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/ INTERTEXTS Description-The trailer for this movie is unusual, it shows alot of the movie and what happens gives away alot of clues about the movie so the audience noa lot about the film before they view it. Othermovie trailers only give away a few details aboutthe film not giving away the plot or clues aboutwhat happens in the film.
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTS Sounds:At the beginning of the trailer it features fast cheerful music andit consistent until the audience begin to notice that „Esther‟ is notso innocent (the part were she releases her anger in the toiletcubicle), at that point the music stops completely so theproducer wants the audience to focus directly on the charactersand whats happening. When the characters begin to relise whatEsther is really like and the intense scenes of Esther beingviolent the music speeds up and get louder which is a verysuccessful way of building up tension.Near the end the sound of ticking is presented to the viewerswhich is connotation the fact that the characters are running outof time to stop Esther.Non diegetic and diegetic sounds are played throughout thetrailer such as the crashes and bangs when Esther explodeswith anger, the squeaking of the park swings and the school bell.An example of diegetic sounds are car doors slamming andchildren laughing.
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTS Mise-en-sceneDress codes: the dress codes of Esther include old fashioned smart summerdress‟s something like a child would dress a doll in, the other characters in thetrailer are wearing very casual clothing which includes jeans and t-shirts whichshow the audience that whats going on is nothing out of the ordinary.Lighting: the lighting of this movie is light almost not fitting into the conventionalthemes of a horror movie.Camera Shotsthe camera shots featured in this trailer include: Mid shot Close up Extreme close up High angle and low angle shots Over the shoulder shot Hand held Tracking Birds eye Point of view
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTS Industry ResearchDirected by: Jaume Collet-SerraProduced by: Joel Silver, Susan Downey, Leonardo DiCaprio, JeniferDavisson, KilloranScreenplay: David Leslie JohnsonStory by: Alex MaceStarring: Vera Farmiga,Peter Sarsgaard, Isabelle Fuhrman, CCHPounder, Jimmy BennetMusic By:John OttmanCinematography: Jeff CutterEditing By: Timothy AlversonStudio: Dark Castle, Entertainment, Appian Way ProductionsDistributed by: Warner Bros. PicturesRelease Date: July 24th 2009Running Time: 123minuitesCountry: USLanguage: English, American Sign Language, EstonianBox Office: $76,699,6632
RESEARCH INTO A WIDE RANGE OFCOMPETITORS/INTERTEXTSRatings/ Box Office TakingsThis film made at the Box Office: $76,699,6632Its rated 7.0 out of 10 from 70,650 0n IMDB some of the reviews includes:“Finally, a horror film about adults. Adults with complex issues and children thatact like children and not hyper precocious sex models. The reason to see thisfilm isnt to find out the over advertised " Esthers secret" of the film (a MAJORmisstep in marketing. Too many people now enter the film trying to figure out the"secret" before they normally would have been surprised), but rather to see awell-acted (extremely well acted by Vera F.)slow-building suspense story withexcellent direction and cinematography”“Orphan REALLY surprised me. I expected some stupid pg-13 movie thatsomehow got an R rating. That was not the case. Let me tell you, Orphan is verydisturbing at parts, and pretty gruesome. The movie overall is excellent, hassome great acting, an amazing script, and excellent execution. The movie reallyhas a lot of suspense and the twist is pulled off very well and packs a big punchto the viewer.”This film is rated R in the united states and 15 in the UK it also features nocensorship issues.