3. 10
HIGH PRIORITY
Low satisfaction, high importance
Energy consumption
MAINTAIN
High satisfaction, high importance
Washing performance
9
6
IMPORTANCE
Water consumption
7
Feedback on energy and
water consumption on cycle
selection
Reliability
Clothes care
8
Length of cycle
8
Load capacity
Choice of programmes and
options
9
NEUE KOLLEKTION THE LAUNDRY RANGE
IMPORTANCE OF FACTORS VS SATISFACTION WITH CURRENT
WASHING MACHINE (Total market)
Ease of dosing detergent
7
6
LOW PRIORITY
Low satisfaction, low importance
STATISFACTION
5
MONITOR
High satisfaction, low importance
QB9 How important would the following factors be if you were considering buying a washing machine?; QB11 And how satisfied are you with the following
FEATURES of your washing machine? Base: All respondents: 1834
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3
4. 90%
INTELLIGENT WASH
87%
NEUE KOLLEKTION THE LAUNDRY RANGE
CONSUMER INSIGHT*
The attractiveness of 11 proposed user benefits
CARE WASH
79%
WEIGHT SENSOR
* Research done by Holden Pearmain in October 2009. A total of 1,800
people were interviewed, 300 in each country (Germany, France,
Spain, Denmark, the Netherlands and the Czech Republic). The results
are based on the median (similar to average) perception.
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4
5. The consumer‟s perception of the ideal cycle duration is very far from what he will
get in practice.
So quick I would
doubt the effectiveness
of the wash
Ideal wash cycle
Long, but just about
acceptable
Average load
29 min
59 min
89 min
Full, dirty load
41 min
75 min
113 min
Small, slightly
soiled load
20 min
43 min
NEUE KOLLEKTION THE LAUNDRY RANGE
CONSUMER INSIGHT
The ideal cycle duration in the eyes of the consumer
60 min
* Research done by Holden Pearmain in October 2009. A total of 1,800 people were interviewed, 300 in each country (Germany, France,
Spain, Denmark, the Netherlands and the Czech Republic). The results are based on the median (similar to average) perception.
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5
6. By comparing the first time reduction,
“Daily” (shortened washing phase, full
rinsing), we see how closely we match
what consumers would be satisfied
And our washing machines are a lot closer
to this ideal than just about any washing
machine you will find
We have more than 50 years of expertise
in manufacturing front loaded washing
machines
LONG,
BUT JUST ABOUT
ACCEPTABLE
OPTISENSE,
40 °C
“DAILY”
Average load
89 min
94 min/4 kg
Full, dirty load
113 min
115 min/7 kg
Small, slightly
soiled load
60 min
NEUE KOLLEKTION THE LAUNDRY RANGE
NEW LOGICONTROL USER INTERFACES
With just one step of Time Save – giving the consumers the washing times they want
60 min/2 kg
AND WITH “EXTRA QUICK”
(PRESS TIME SAVE TWICE):
A small, slightly soiled load will take only 45 min,
just 2 min more than the “Ideal wash cycle”
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6
7. NEUE KOLLEKTION THE LAUNDRY RANGE
PROTEX DESIGN
CONSISTENCY IN DESIGN
A TRULY PREMIUM FINISH
Perfect matching between the washing machines and
dryers, important whether they be placed side-by-side
or stacked on top of each other.
With a unique brushed stainless steel control panel with
anti-fingerprint finish.
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7
8. NEUE KOLLEKTION THE LAUNDRY RANGE
PROTEX DESIGN
ADVANCED USER INTERFACE
NEW XXL DOORS
NEW CABINET
Hi-fi programme selector and new
large red-on-black LCDs.
With „double glass‟ and optional
silver finish.
With horizontal side panel profiles
(good against noise and resonances
too).
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8
10. PROTEX
WASHING
MACHINE
Gentle and precise treatment
of any load.
NEUE KOLLEKTION THE LAUNDRY RANGE
THE USP
Keeps your wardrobe looking
like new for longer.
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10
11. The Optisense washing system – adjust duration and washing efficiency whatever the load size or type
DURATION [min]
WASHING EFFICIENCY
160
140
120
Overwashing
100
NEUE KOLLEKTION THE LAUNDRY RANGE
PROTEX USP
OptiSense
80
A
60
40
20
0
8 kg
6 kg
Normal Washing machine
4 kg
2 kg
OptiSense
The cycle time, as well as the water and energy
consumption, is automatically adjusted to precisely treat
each load differently; small loads are not „overwashed‟.
8 kg
6 kg
Normal Washing machine
4 kg
2 kg
OptiSense
In fact, any size of load is washed to a perfect
A-class, no more, no less. ProTex means outstanding
clothes care that will keep your wardrobe looking like new
for longer.
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11
12. PROTEX DRUM
The special patterned drum in our new front
loader generation is designed to gently wash
up to a full 9 kg load.
The combination of small holes and a large
total perforated area ensures exceptional
gentleness.
NEUE KOLLEKTION THE LAUNDRY RANGE
PROTEX USP
ProTex drum
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12
13. ADVANCED WASHING TECHNOLOGY
(AWT)
A unique shower system that quickly wets
the clothes and prevents bleach stains that
could occur from over-concentration of
detergent at the start of the washing. The
continuous shower guarantees that the
water is sprayed right into the heart of the
wash, so that even a full load is washed and
rinsed evenly and efficiently.
NEUE KOLLEKTION THE LAUNDRY RANGE
PROTEX USP
Advanced Washing Technology
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13
14. 40%
Less
energy
consumption
WEIGHT SENSOR
NEUE KOLLEKTION THE LAUNDRY RANGE
SECONDARY BENEFITS
Front loaders
40% better energy efficiency than limit of A-class
Our weight sensor gives a very good and highly accurate Superior results owing to the use of the AWT shower,
indication of the cycle duration, even while you are loading inverter motor and high precision flow meter.
the machine. Washing machines with time proportionality
will otherwise need up to 15 min. to estimate the load and
calculate the corresponding duration, meanwhile showing
maximum duration.
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14
15. NEUE KOLLEKTION THE LAUNDRY RANGE
SECONDARY BENEFITS
Front loaders
SPECIAL STEAM PROGRAMMES
SILENT SYSTEM PLUS
LOGICONTROL USER INTERFACE
There are two Steam programmes,
Anti-crease to minimize ironing and
Refresh. As a further refinement, in
the 9-series the amount of steam
may be adjusted in three steps
according to the load.
Has now been taken to a completely
new level through the introduction of
a totally new, XXL washing group
and the use of three new, advanced
shock absorbers. There are also
many other refinements to help us
reach the record low 47 dB(A).
This intuitive concept is literally selfexplanatory. An empty bar graph
shows that the option is available. A
bar graph that is not (yet) full encourages the user to explore the remaining possibilities. Up to 5 extra rinses.
9-series with text line and 24 h clock.
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15
16. MODEL
9-SERIES PROTEX PLUS
8-SERIES PROTEX PLUS
Energy labelling
A-40%, with Auto-Off
A-40%, with Auto-Off
Capacity
9 kg
9 kg
Drum
ProTex, XXL, 340 mm opening, drum light
ProTex, XXL, 340 mm opening
Panel design
Stainless steel, touch control
Stainless steel
AWT Shower
Yes
Yes
Inverter motor
Yes
Yes
Display type
LogiControl LCD, text line and 24 h clock
LogiControl LCD
Weight sensor
Yes, giving correct duration and dosage
Yes, giving correct duration and dosage
Steam programmes
Yes, two with three steam levels each
Yes, two with one preset steam level each
Noise level
47 dB(A)
NEUE KOLLEKTION THE LAUNDRY RANGE
THE RANGE
Front loaded washing machines
49 dB(A)
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16
17. MODEL
7-SERIES PROTEX
6-SERIES (Q3-2011)/
7-SERIES (Q3-2011)
Energy labelling
A-30%
tbc
Capacity
7-8 kg
6-7 kg / 7 kg
Drum
ProTex, XXL, 340 mm opening
300 mm opening
Panel design
White
White
AWT Shower
No
No
Inverter motor
Yes
No
Display type
Large LCD
LED digits / Large LCD
Weight sensor
No
No
Steam programmes
Yes, two with one preset steam level each
No
Noise level
51 dB(A)
NEUE KOLLEKTION THE LAUNDRY RANGE
THE RANGE
Front loaded washing machines
tbc
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17
18. NEUE KOLLEKTION THE LAUNDRY RANGE
SECONDARY BENEFITS
Top loaders
SOFT OPENING
SYSTEM
SMOOTH INCLINED
HOPPER
DRUM SELF
POSITIONING
DRUM SOFT
OPENING
Touch the lid opening
button and the lid will
swing open, gently and
elegantly.
Perfect cleanliness
Easy to load and unload
(Frame around the
opening)
The drum opening
is always in the right
position.
One finger opening
Gentle opening, no risk
for fingers
Silent opening
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18
19. MODEL
8-SERIES PROTEX PLUS
7-SERIES PROTEX PLUS
Energy labelling
A-20% or A-30%, both with Auto-Off
A-20%
Capacity
6 kg (A-20%) or 5 kg (A-30%)
6 kg
Drum
Standard
Standard
Panel design
Stainless steel
White
AWT Shower
Yes
No
Inverter motor
Yes
Yes
Display type
LogiControl LCD
Large LCD
Steam programmes
Yes, two with one preset steam level each
Yes, two with one preset steam level each
Soft opening
Yes
Yes
Noise level
50 dB(A) at 1500 rpm, 51 dB(A) at 1400 rpm
NEUE KOLLEKTION THE LAUNDRY RANGE
THE RANGE
Top loaded washing machines
52 dB(A)
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19
20. MODEL
7-SERIES PROTEX
6-SERIES PROTEX
Energy labelling
A-10%
A-10%
Capacity
6 kg
6 kg
Drum
Standard
Standard
Panel design
White
White
AWT Shower
No
No
Inverter motor
No
No
Display type
Large LCD
LED digits
Steam programmes
No
No
Soft opening
Yes
Yes
Noise level
56 dB(A)
NEUE KOLLEKTION THE LAUNDRY RANGE
THE RANGE
Top loaded washing machines
56 dB(A)
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20
22. PROTEX
DRYER
Gentle and more uniform
drying whatever the load
size or type.
NEUE KOLLEKTION THE LAUNDRY RANGE
THE USP
Outstanding clothes care
to keep your wardrobe looking
like new for longer.
< BACK TO AGENDA
22
23. PROTEX DRUM
The key to the ProTex concept in our dryers
lies in our new XXL soft pattern drum in
combination with the efficient air flow circuit,
drum reversing and three rather than the
more common two lifters.
The volume, at 118 litres, combined with the
lift of the more efficient air flow, means that
a given load will be able to stretch out that
much more, reducing creasing and also
giving a more uniform drying result.
NEUE KOLLEKTION THE LAUNDRY RANGE
PROTEX USP
ProTex drum
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23
24. HEAT PUMP TECHNOLOGY
Lower drying temperature and shorter
programs gives the most gentler drying.
NEUE KOLLEKTION THE LAUNDRY RANGE
PROTEX USP
Heat Pump technology
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24
25. 50%
Less
energy
consumption
SILENT SYSTEM PLUS
All dryers, even the standard ones, have sound insulation
mats inside the side panels and under the worktop as
well as a base cover. Additional special measures to
reduce the fan noise in the top traditional models.
NEUE KOLLEKTION THE LAUNDRY RANGE
SECONDARY BENEFITS
Tumble dryers
50% BETTER ENERGY EFFICIENCY THAN LIMIT
OF A-CLASS
Totally new tumble dryer generation makes this possible.
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25
26. NEUE KOLLEKTION THE LAUNDRY RANGE
SECONDARY BENEFITS
Tumble dryers
EXCELLENT LOAD
PROPORTIONALITY
LOGICONTROL USER
INTERFACE
LARGE DRUM OPENING
WITH ROUND GLASS DOOR
The drying time and energy
consumption are almost proportional
to the load, so drying a small load
means an almost corresponding
saving.
9-series with 24 h clock and text
line. Bar graphs show the options
and settings available and lead the
user to explore the possibilities. Spin
speed adjustment to give correct
drying time indication (all HP).
Extremely easy loading and
unloading. The ability to see the
laundry during the drying is generally
much appreciated.
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26
27. MODEL
9-SERIES PROTEX PLUS
8-SERIES PROTEX
Energy labelling
A-50%
A-50%
Capacity
8-9 kg
8 kg
Drum
ProTex, XXL, drum light
ProTex, XXL, drum light
Panel design
Stainless steel
Stainless steel
Inverter motor
Yes
Yes
Display type
LogiControl LCD, text line and 24 h clock
LogiControl LCD
Reversible door
Yes, by user
Yes, by user
Direct water drain
Yes, drain hose included
Yes, drain hose included
Noise level
65 dB(A)
NEUE KOLLEKTION THE LAUNDRY RANGE
THE RANGE
Heat pump tumble dryers
65 dB(A)
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27
28. MODEL
7-SERIES
6-SERIES
Energy labelling
A-40%
A-40%
Capacity
7-8 kg
7 kg
Drum
ProTex, XXL, drum light (with glass door)
ProTex, XXL
Panel design
White
White
Inverter motor
No
No
Display type
Large LCD
LED digits
Reversible door
Yes, by user
Yes, by user
Direct water drain
Yes
Yes
Noise level
65 dB(A)
NEUE KOLLEKTION THE LAUNDRY RANGE
THE RANGE
Heat pump tumble dryers
65 dB(A)
(SWITZERLAND ONLY, NO B-CLASS IN 2012)
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28
29. MODEL
8-SERIES
7-SERIES
6-SERIES
Energy labelling
B
B
B
Capacity
9-8 kg
8 kg
8-7 kg
Drum
ProTex, XXL, drum light
ProTex, XXL, drum light
ProTex, XXL
Panel design
Stainless steel
White
White
Inverter motor
Yes
No
No
Display type
LogiControl LCD
Large LCD
LED digits
Reversible door
Yes, by user
Yes, by user
Yes, by user
Direct water drain
Yes, drain hose included
Yes
Yes
Noise level
62 dB(A)
64 dB(A)
NEUE KOLLEKTION THE LAUNDRY RANGE
THE RANGE
Standard condense tumble dryers
64 dB(A)
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29
30. 2010
NEUE KOLLEKTION THE LAUNDRY RANGE
TIMING*
2011
European Launch
Free-Standing
Neue Kollektion
AUG
SEP
OCT NOV DEC
JAN
FEB
MAR APR MAY JUN
JUL
AUG
* to be adapted by country according to local market plan
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30
31. Designed based on consumer insight to
ensure they are innovative, relevant and
desirable.
The ovens consistent design with other
products gives you higher flexibility when
building your product mix, and is a
strong driver for cross selling.
NEUE KOLLEKTION THE LAUNDRY RANGE
RETAILER BENEFITS*
New functions, features and high-end
accessories.
Increased installation flexibility in our dryer
range - free-standing, built-under or stacked, with
reversible doors - for a differentiated
consumer offer.
AEG will drive a strong communication
campaign through multiple consumer touchpoints to support sell-out efforts.
* Please adjust to your local retailer benefits
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31
