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So you have an idea…<br />By Daniel Marashlian, M.Ed. a.k.a. “The Master”<br />
Let’s start the story<br />My experience so far<br />Startups and things to know<br />Social Media<br />Business Intellige...
Why am I up here?<br />Where I’ve worked<br />Rio Salado Community College<br />One of the top Online Colleges in the worl...
Starting a business around an idea<br />Don’t be a hippie; make money!<br />Business Model<br />Business Plan<br />Researc...
Leveraging social platforms<br />Your application can use Social Media<br />Facebook is the biggest network in the world.<...
Yeah for acronyms!<br />It’s 2011! Build on a service layer (so you can easily expose a public API layer)<br />Thrift, WCF...
My 9-5(am)<br />TweetPhoto/Plixi - <br />Founded by two “business guys”<br />The site use to go down all the time!<br />T...
The Exit<br />Lockerz - <br />Founded by one “business woman”<br />The site use to go down all the time!<br />They outsou...
Second Life<br />Pelotonics - <br />Founded by one “business guy”<br />Outsourced the development<br />Underfunded from t...
Daniel’s top 10<br />Business Model (make money)<br />Enterprise or Personal<br />Don’t be scared to pivot as the market c...
Stay in touch!<br />Daniel Marashlian, M.Ed.<br />Email: danielzev@gmail.com<br />Twitter: @danielzev<br />Cell: 480.768.7...
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So you have an idea

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So you have an idea

  1. 1. So you have an idea…<br />By Daniel Marashlian, M.Ed. a.k.a. “The Master”<br />
  2. 2. Let’s start the story<br />My experience so far<br />Startups and things to know<br />Social Media<br />Business Intelligence and Integrations<br />TweetPhoto/Plixi/Lockerz<br />Pelotonics<br />Top-10 List<br />Questions<br />
  3. 3. Why am I up here?<br />Where I’ve worked<br />Rio Salado Community College<br />One of the top Online Colleges in the world<br />Epic Cycle Interactive<br />Ncaa.com, raiders.com, mgoblue.com<br />TweetPhoto/Plixi/Lockerz<br />Top 300 site in the world and 200 in USA<br />Pelotonics<br />One of the best online collaboration tools<br />Things needed<br />Passion<br />A lot of free time<br />
  4. 4. Starting a business around an idea<br />Don’t be a hippie; make money!<br />Business Model<br />Business Plan<br />Research the market<br />Do you know how to program?<br />There needs to be at least one technologist involved<br />Don’t outsource anything from the start<br />If you do it, do it right! <br />Anticipate for quick load times and A LOT of traffic<br />
  5. 5. Leveraging social platforms<br />Your application can use Social Media<br />Facebook is the biggest network in the world.<br />Why has Twitter received $1.16 billion in venture?<br />What is FourSquare or SimpleGeo (GEO)?<br />Viral – word of mouth is HUGE!<br />The internet is a teenager<br />Your application can’t use Social Media<br />Learn from it<br />Open for integration<br />UI design<br />Ease of use and words used<br />Viral<br />
  6. 6. Yeah for acronyms!<br />It’s 2011! Build on a service layer (so you can easily expose a public API layer)<br />Thrift, WCF, many others<br />For web applications, use an MVC architecture<br />Integrate!<br />Utilize open API’s from trusted sources<br />It will help with marketing and user attraction<br />Know modern techniques for speed<br />Caching, image sprites, expire headers, CSS, jQuery, CDN’s<br />Your code base is a piece of art, make it a masterpiece<br />Set standards in your code<br />
  7. 7. My 9-5(am)<br />TweetPhoto/Plixi - <br />Founded by two “business guys”<br />The site use to go down all the time!<br />They outsourced development and the whole system needed a rewrite<br />TweetPhoto/Plixi- <br />Top 200 website in the world<br />8MM page-loads/day and 38MM unique visitors/month<br />Did a 2 month project in 2 weeks for tweetphoto.com<br />Backend is built in Microsoft technologies<br />MS-SQL<br />WCF<br />We rearchitected the website in CAKEPHP from the Service layer<br />
  8. 8. The Exit<br />Lockerz - <br />Founded by one “business woman”<br />The site use to go down all the time!<br />They outsourced development and the whole system needed a rewrite (we’re working on it)!<br />Lockerz - <br />Top 300 website in the world<br />10MM+ page-loads/day and 45MM unique visitors/month<br />Just closed our Series-C round for $36MM.<br />Backend SOA system is built in Java<br />We rearchitected the website in Symfony2<br />
  9. 9. Second Life<br />Pelotonics - <br />Founded by one “business guy”<br />Outsourced the development<br />Underfunded from the start<br />Pelotonics - <br />We’ve made 500K seem like 2-3 million<br />Leading our space customer service<br />Creative ways to interact with the customer<br />Use social media as a research tool<br />The application runs itself<br />Just finished rewriting it from the ground up<br />
  10. 10. Daniel’s top 10<br />Business Model (make money)<br />Enterprise or Personal<br />Don’t be scared to pivot as the market changes<br />A great formula for success is 3 people to start (maybe 4)<br />Technologist *** a great practice is one backend person and one front end<br />Business specialist<br />Marketer – optional from start<br />BizSpark or Webspark<br />Build your application under an SOA<br />Use an MVC model for web applications<br />Learn how to optimize your websites with cache and indexing<br />NO OUTSOURCING for creation<br />Get a beta version done ASAP<br />Bootstrapping/Angels/Venture<br />
  11. 11. Stay in touch!<br />Daniel Marashlian, M.Ed.<br />Email: danielzev@gmail.com<br />Twitter: @danielzev<br />Cell: 480.768.7877<br />http://danielzev.com<br />http://www.pelotonics.com<br />http://www.lockerz.com<br />

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