Marketing research leads to a successful business .Get to know your business position and improvement techniques through the successful market research.

1. Market Research for a successful
business

2. Market Research
• Market research is a good ways for the business. This research
aims to understand the reasons consumers will buy your
product.
• It studies such things as consumer behavior, including how
cultural, societal and personal factors influence that behavior.
• It enquires about customer needs and provides a huge
profit(http://www.avaresearch.com.au/market-research-
objective-and-analysis-for-an-business/) for the business.

4. Market research types
Market research is further split into two
Varieties,
• One is primary market research.
• Other one is secondary market research.

5. Primary Market Research
• Primary research studies customers directly, whereas
secondary research studies information that others have
gathered about customers.
• The primary research might be telephonic interviews, or
online polls with randomly selected members of the target
group.
• Primary research (http://www.avaresearch.com.au/primary-
market-research-and-their-types/)also takes competitors'
plans into account, giving you information about your
competition.

7. Secondary Market Research
• This type of market research is already compiled and
organized for you.
• Secondary information include reports and studies by
government agencies, trade associations or other businesses
within your industry.

8. • The goal of secondary research is to analyze data that has already
been published.
• With secondary data, you can identify competitors, establish
benchmarks and identify target segments.
• Most of the research you gather will most likely be secondary.

10. Basic types of information
• When conducting primary research, you can gather two basic
types of information: exploratory or specific.
• Exploratory research is open-finished, helps you characterize
a particular issue, and more often than not includes point by
point, unstructured meetings in which protracted answers are
requested from a little gathering of respondents

11. • Specific research(www.avaresearch.com.au/), on the other
hand, is precise in scope and is used to solve a problem that
exploratory research has identified.
• Interviews are structured and formal in approach.
• Of the two, specific research is the more expensive.

13. • In-addition of being cost-effective , speed is another
advantage of telephone interviews.
• A rate of five or six interviews per hour is typical, but
experienced interviewers may be able to conduct more.
• One of the most effective forms of marketing research is the
personal interview. They can be either group-survey or in-
depth interview.