Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
CEO of OvermediaCast at Wayra / Telefónica
Industry
Advertising / Marketing / PR
Website
http://www.overmediacast.com
About
Founder and CEO of OvermediaCast.
How to find out what your customers really want? We’re gamifying TV ads to Mobile using interactive videos like a mini-game, and taking the guesswork out by pooling information about individual users experience to unveil what people really want — who they are, and how to connect to them. As a result, powerful brands worldwide like Telefónica, OLX and VW have seen up to 20x more ROI and conversions.
I'm a proven entrepreneur who understands how to build business even in hostile environments. I've a dangerous job: handle ideias & people.
As CEO I'm responsible for communicating our vision and our strategy, and tactics to achieve that vision.
I’ve closed...
Tags
engagement
behavior
customer
marketing
overmediacast
socialmedia
videoanalytics
See more
- Presentations
- Documents
- Infographics
Understanding THE GOAL: The best-seller by Eli Goldratt and Jeff Cox
AGI - Goldratt Institute
•
11 years ago