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Brand Design - What is the Rubrik ?

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Brand Design - What is the Rubrik ?

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Learn By Example - Vestige-
Strike, measure, drive and cut. These are the essentials for the urban home. Informed by the way people actually use tools--hanging pictures, ordering blinds, assembling furniture and opening packages--the design reduces the tool set to the bare essentials. A tool kit for modern living, worthy of a place of honor in any kitchen or closet.

Design Leadership means you have created an ecosystem of decision making and understanding that creates unified products. Marketing, Design, Framing, Positioning and Product story are all part of one continuum. In this approach the organization and customers both have a clear understanding of the value and culture. Everyone can face the same direction and the impact of the brand leverages is value in a meaningful way for culture and commerce.

When you know what you stand for, you know how to move and to grow. You are mission driven and you can truly own a space in the mind of all those you touch. When your services and products exude their intent and exemplify their purpose for being, all of the other jobs become easier. Find your Rubrik and elevate your value.

Learn By Example - Vestige-
Strike, measure, drive and cut. These are the essentials for the urban home. Informed by the way people actually use tools--hanging pictures, ordering blinds, assembling furniture and opening packages--the design reduces the tool set to the bare essentials. A tool kit for modern living, worthy of a place of honor in any kitchen or closet.

Design Leadership means you have created an ecosystem of decision making and understanding that creates unified products. Marketing, Design, Framing, Positioning and Product story are all part of one continuum. In this approach the organization and customers both have a clear understanding of the value and culture. Everyone can face the same direction and the impact of the brand leverages is value in a meaningful way for culture and commerce.

When you know what you stand for, you know how to move and to grow. You are mission driven and you can truly own a space in the mind of all those you touch. When your services and products exude their intent and exemplify their purpose for being, all of the other jobs become easier. Find your Rubrik and elevate your value.

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Brand Design - What is the Rubrik ?

  1. 1. Everycivilizationhasastorytotell. Sometelltheirstory throughritual,somethroughsong,andsomethrough craft, but all leave a vestige of their culture behind.
  2. 2. WE STRIVE FOR A MODERN SHELTER
  3. 3. HERE IS WHERE WE END UP
  4. 4. WE ARE NOT CARPENTERS
  5. 5. WE NEED THE ESSENTIALS STRIKE MEASURE DRIVE CUT
  6. 6. STRIKE
  7. 7. MEASURE
  8. 8. DRIVE
  9. 9. CUT
  10. 10. COLLECTION
  11. 11. TOOLKIT
  12. 12. Modern toolkits often contain bulky, seldom usedtoolsthatneedlesslyincreasethefootprint and weight of the kit. This causes the user to stow it away until needed, often a closet or drawer.
  13. 13. DEVELOPMENT
  14. 14. IndesigningVestige,weexplored toolscurrentlyavailableandtook inspirationfromthemostefficient, durable items.
  15. 15. IDEATION
  16. 16. Simple prototypes were developed to verify ergonomic fit and visual proportion.Knifehandleswere3dprinted and adapted to use standard blades. PROTOTYPES
  17. 17. Society is moving away from the physical reliance on traditional tools. The tools included as part ofVestige are essential to domesticlifeandtheirrelevanceisassured.

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