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Brazilian
Creativity
     Style
Brazilian
Creativity
     Style
Conrado Schlochauer
       conrado@labssj.com.br
         LAB SSJ – Brazil
Why
are you here
     today?
               Who
               am I?
my
 goal Help you to
develop and/or deliver a

creativity training program
why
       creativity            ?
Social NetworkGeneration Y
   The world is flat
 Technology, technology, technology...
...
creativity
    as a
language
creativity creativity
    as a    and
language inovation
facts ?
    some

on creativity development
rate?
How do you



        yourself
facts
about learning creativity
 Creative and non creative persons
 Is it possible to develop creativity?
 The myth of ins...
knowledge
amabile
HBS
                   C
      motivation       skills
Brazilian
Creativity
     Style

multicult           flex          impro
 multiculturality   flexibility   improvisation
multicult          flex          impro
             multiculturality   flexibility   improvisation




   Brazil


Creativ...
Multiculturality   and   Brazil
N




dad    mom


  me
definitions
      Culture n.
    The behaviors and beliefs
   characteristic of a particular
   social, ethnic, or age gro...
Cultural Borders
and Mental Barrier
The relationship between
living abroad and creativity
Journal of Personality and Socia...
“
The more time
individuals had
spent living abroad
(but not traveling
abroad), the more
likely they were to
solve the Dun...
How to use
multiculturality
in creativivity training programs
  Participants      Offer of different
 form different   vie...
25
de março
  street
pinacoteca
museum
b
flexi ility
         of
  A long history
                   being
                   flexibl



                        ...
one
Myth of the



right
 answer
“
Acceptance of the
weirdness
                    “
?
How can you make people
more flexible
in a creativity training program
idea
generating
  tools
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)

D...
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)

D...
www.mycoted.com
Improvisation
  p
“
Necessity
is the mother of
invention

               “
    Plato, in Republic
Improvisation
feijoada
good outcome
with
fewer resources
build on
other people’s ideas
brainstorming
        rules
Combine and improve ideas
        Focus on quantity
   Welcome unusual ideas
        Withhold ...
improvisation in the
              creativity
              training
              program
improvisation



        X
yes, and...   no, but...
Multiculturality
               brings
                    knowledge
amabile
HBS

      Improvisation
                    ...
Obrigado!   conrado@labssj.com.br
Brazilian Creativity Style multicult flex
Brazilian Creativity Style multicult flex
Brazilian Creativity Style multicult flex
Brazilian Creativity Style multicult flex
Brazilian Creativity Style multicult flex
Brazilian Creativity Style multicult flex
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Brazilian Creativity Style multicult flex Brazilian Creativity Style

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Brazilian
Creativity
Style

multicult flex impro
multiculturality flexibility improvisation

Published in: Education, Business, Technology

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