Pioneers on Pinterest: How Early Adopters Are Seeing Success by PinLeague - AAF District 10 Tulsa 2013

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A presentation highlighting What Pinterest Is, Pinterest strategies used by successful brands and some advanced tactics to consider. With case studies.

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  • SynopsisPinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients have dived into Pinterest- and why you might regret it if you don't do so soon. Topics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • 81% of respondents indicate post by friends directly influence purchase; 78% for posts by companiesMaya: 42% of users more likely to share negative experiences because of social mediaNew slide % of Pinterest users who liked a brand (58% fb), (42% fb) mentioned a brand in status update, share a link, video or story about a brand (41% fb)92% of users MORE LIKELY to talk about a brand after becoming a fan of itGrow  Engage  Monetize
  • Pinterest users spend more money ($179.36, on average) on products seen on the social platform than do Twitter ($68.78) or Facebook ($68.78) users.
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • Pioneers on Pinterest: How Early Adopters Are Seeing Success by PinLeague - AAF District 10 Tulsa 2013

    1. 1. Pioneers onHow early adopters are seeing success Daniel Maloney, PinLeague CEO & Co-founder @PinLeague @danielpmaloney #AAF
    2. 2. @PinLeague #AAF 954-505-8008This Presentation is Interactive
    3. 3. @PinLeague #AAF 954-505-8008Help Me Get to Know You • Representing a Brand / Business • Representing an Agency • Representing a Service Provider
    4. 4. @PinLeague #AAF 954-505-8008What do YOU want to discuss? 1. What Pinterest is (and isn’t) 2. Building Your Brand on Pinterest 3. Maximizing Pinterest ROI
    5. 5. @PinLeague #AAF 954-505-8008 Thank You!Here’s A Gift First Name + Email (954) 505-8008
    6. 6. @PinLeague #AAF 954-505-8008PinLeague makes Pinterest Marketing Easy 1. Mobilize Fan Base 2.Attract New Customers 3. Analytics & Insights
    7. 7. @PinLeague #AAF 954-505-8008Data is at our Core Analytics & Insights Rich Social Data Each Day… Audience Engine >40 million Users >75 million Pins Social + Email
    8. 8. WHAT IS (AND ISN’T)
    9. 9. @PinLeague #AAF 954-505-8008 Fastest to 10 Million Monthly Users; now >30 Million 12/2012Source: http://compete.com
    10. 10. @PinLeague #AAF 954-505-8008 “It’s ADDICTIVE!”Source: http://info.rjmetrics.com/blog/bid/52877/Pinterest-Data-Analysis-An-Inside-Look
    11. 11. @PinLeague #AAF 954-505-8008 It’s NOT Conversational 175 Repins per CommentSource: PinLeague data, based on a sample size of 3.3 million pins
    12. 12. It’s NOT about Status Updates 5-25 minutes 5-25 mins 5-25 minutes 80 minutes 80 minutes > 1 weekSources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; PinLeague client data: internal + Google Analytics; based on a sample of client repins; April 2012
    13. 13. @PinLeague #AAF 954-505-8008Pinterest is an Online Pinboard
    14. 14. @PinLeague #AAF 954-505-8008Pinterest makes …Life events …Home Projects …Shopping …Gifting …Education …Self-identity Social.
    15. 15. @PinLeague #AAF 954-505-8008Pinterest makes Discovery & Planning Social.
    16. 16. @PinLeague #AAF 954-505-8008Fundamental Difference What I’m doing Who I am Who I WANT TO BE
    17. 17. @PinLeague #AAF 954-505-8008It’s Brand and Product Inclusive
    18. 18. @PinLeague #AAF 954-505-8008 More Referrals Per User, More Revenue Per Referral $179 Ratio: 14.0 Average Order Value Referral Share to from Social Referrals User Share 14x $69 $80 12.5x 1.0 1.1 Twitter Facebook Pinterest Twitter Facebook PinterestSource: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/
    19. 19. BUILDING YOUR ON
    20. 20. @PinLeague #AAF 954-505-8008Will You Invest inPinterest in 2013? No. Yes- Same as Today Yes- More Than Today
    21. 21. @PinLeague #AAF 954-505-8008 How Does Pinterest Factorinto Your Social Media Mix? Brand Messaging Revenue Generator Content Marketing Customer Loyalty
    22. 22. @PinLeague #AAF 954-505-8008 Pinterest 600 Top 1,500 Brands on Pinterest 530 Adoption is Growing 450 403 312 300 Our Estimate: 150 101 124 90% 0 83 penetration Q1 Q2 Q3 in 2013 Have Profile Have 1,000+ FollowersSource: PinLeague research
    23. 23. @PinLeague #AAF 954-505-8008 Early Brand “Winners” Emerging Women’s Magazine Brands: Conde Nast, Hearst, Meredith Brand Followers Harper’s Bazaar 4,966,568 Good News: Better Homes & Gardens 347,527 Pinterest has started to Country Living 251,165 promote early adopters Seventeen 204,048 Marie Claire 197,913 Lucky Magazine 102,324 Bad News: 3 brands >25,000 This window of 8 brands >10,000 opportunity will close 17 brands <10,000Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
    24. 24. @PinLeague #AAF 954-505-8008 80 / 2080% of focus spent on Company profile / boards80% of buzz and revenue from USER pins
    25. 25. @PinLeague #AAF 954-505-8008 Step 1: Know Your AudienceWhat’s being shared from your brand? Who is doing the sharing? What do those users engage with?
    26. 26. @PinLeague #AAF 954-505-8008Get A Free Analytics Dashboard at PinLeague.com
    27. 27. @PinLeague #AAF 954-505-8008See Who’s Pinning About You,What They’re Pinning
    28. 28. @PinLeague #AAF 954-505-8008Step 2:Design CONTENT for the User5 things they LOVE +5 things they have a hard time finding +2 things about you= Your First 12 Boards
    29. 29. @PinLeague #AAF 954-505-8008 Cover Photos are CriticalSource: http://mashable.com/2012/05/29/pinterest-eye-tracking-study/#view_as_one_page-gallery_box5709
    30. 30. @PinLeague #AAF 954-505-8008Step 3: Engage Your Fan BaseIntegration Contests & Charity Cross-Platform
    31. 31. @PinLeague #AAF 954-505-8008 Contests Draw Short-Term Attention Restaurant Chains on Pinterest –Followers in September 4,000 3,819 3,434 3,000 Then, flatlined again Jumped to #2 with 2,000 “Pin it to Win It” 1,720 contest on their blog 1,000 0 421 panerabread maggianos pfchangs tgifridayspins chilis qdobamexgrillSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
    32. 32. @PinLeague #AAF 954-505-8008NOTE!! NEW CONTEST RULESMost “Pin 2 Win” contests by major brandsno longer meet the criteriaFor example, you can’t…• Restrict which content can be pinned• Require >1 pin / repin / like / comment• Require including the rules in comments• Use repins / likes as votes or entries Bit.ly/Pinterest-Contests
    33. 33. @PinLeague #AAF 954-505-8008 Honda Jumped to An Early Lead Automotive Brands on Pinterest –Followers in September 6,000 5,384 5,044 5,000 4,000 "Pintermission:” A 24-hour break from 3,000 Pinterest to visit places or buy products theyve pinned about (with $500 cash) 2,000 1,000 1,545 312 And Jeep? 0 honda volkswagen porsche peugeotpanama officialmini jeepSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
    34. 34. @PinLeague #AAF 954-505-8008Source: http://facebook.com/jeep
    35. 35. @PinLeague #AAF 954-505-8008 23k Likes later… >1,000 Pinterest followers in 2 days Growth tripled from 35 to 110 /wkSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
    36. 36. @PinLeague #AAF 954-505-8008Step 4: Measure and Adjust http://PinLeague.com
    37. 37. MAXIMIZINGROI
    38. 38. @PinLeague #AAF 954-505-8008The Most Common Reason forNOT Investing in Pinterest… “I can’t justify the ROI vs. Facebook or Twitter where we have more followers.”
    39. 39. @PinLeague #AAF 954-505-8008 The Marginal Cost of Growth on Pinterest is Lower then Facebook $0.01 – 0.40 $0.50 – 2.50 So, the issue must be critical massSource: PinLeague data, http://www.emediavitals.com/content/price-facebook-fan
    40. 40. @PinLeague #AAF 954-505-8008 Energizing Your Base is the Fastest Path to Critical Mass. 16k 471k followers 2.1M fans subscribers*Twitter and e-mail available now, facebook coming soon
    41. 41. @PinLeague #AAF 954-505-8008Most Companies use a single Blast;this is a Flawed Approach 600k on “Yay!” 2.1 M Pinterest E-mails 1.5M “Don’t SPAM Not on Me!” Pinterest
    42. 42. @PinLeague #AAF 954-505-8008But Each User is Unique;Speak Their Language! 600k on 2.1 M Pinterest E-mails 800k 1.5M Facebook Not on 300k Pinterest Twitter
    43. 43. @PinLeague #AAF 954-505-8008 2-3x growth rate afterwards
    44. 44. @PinLeague #AAF 954-505-8008Case Study: PinMail + Online Retail 60k +$11k / mo Users Targeted on Pinterest $1,800 +12k Pins spend by users Weekly +2,500 email sends followers
    45. 45. @PinLeague #AAF 954-505-80082nd Fastest Path to Critical Mass:Influencer Recruitment Simple Tip: Engage followers who haven’t yet pinned from your site with great content
    46. 46. @PinLeague #AAF 954-505-8008Audience Engine: Interest-DrivenInfluencer Recruitment
    47. 47. @PinLeague #AAF 954-505-8008Audience Engine: Interest-DrivenInfluencer Recruitment We love burgers. We pinned content from chilis.com We pin about food often = influencer
    48. 48. @PinLeague #AAF 954-505-8008THE KEY TO PINTEREST ROI:THE DATA
    49. 49. @PinLeague #AAF 954-505-8008Pinterest Data In Action… ApplicationsContent Analysis • SEO • Content Strategy • Product TestingInfluencer & Fan • Build Influencer NetworkIdentification • Expand Affiliate NetworkCompetitive • MerchandisingIntelligence • Track Campaign Effectiveness • Recruit Competitors’ Customers
    50. 50. @PinLeague #AAF 954-505-8008How Can I Help? First Name + Email (954) 505-8008 @danielpmaloney danny@pinleague.com

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