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image creditsSlide #1. ‘Pencil’ is copyright (c) 2010 By taylor.a and made available under a Attribution 2.0 Generic (CC B...
7 Insider Tips for Writing Great About Us Pages
7 Insider Tips for Writing Great About Us Pages
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7 Insider Tips for Writing Great About Us Pages

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In 90 per cent of cases, the About Us page of a web site is the most visited yet it seems a lot of organisations don't give it much thought. Reading their About Us page, it almost seems as though it was an afterthought or "Something we have to have because that's the done thing".

What a massive missed opportunity to connect and stand out from your competitors.

Google 'tips on About Us pages' and you'll get lots of great advice but it all still really lacks an edge. It's either some whacked approach or it feels plastic and without life. So, whenever I am creating an About Us page for a client here are some of the things I keep in mind.

Published in: Business, Technology, Automotive
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7 Insider Tips for Writing Great About Us Pages

  1. 1. 11.. SSeeee IItt AAss TThheeFFoouunnddaattiioonnSSeett tthhee ttoonnee ffoorr tthhee rreesstt ooff yyoouurr ssiittee..
  2. 2. 22.. WWoorrdd CCoouunnttbbeettwweeeenn 330000--550000 -- ddoonntt bbee pprreessuummee tthheeyy wwaannttttoo kknnooww eevveerryytthhiinngg..
  3. 3. 55.. CCaallll ttoo AAccttiioonnDDoonntt jjuusstt lleeaavvee tthheemm hhaannggiinngg ttooffiinndd tthheeiirr oowwnn wwaayy -- tthheeyy wwiillll wwaannddeerr..ooffff..
  4. 4. 44.. TTaallkk AAbboouutt PPrroobblleemmssYYoouu MMUUSSTT ttaallkk aabboouutt hhooww yyoouu ssoollvvee tthheeiirr pprroobblleemmss..
  5. 5. 33.. TTeellll AA SSttoorryyVViissiittoorrss ddoonntt nneeeedd aa hhiissttoorryy lleessssoonn oorr lloonngg wwiinnddeeddccoorrppoorraattee sseenntteenncceess tthhaatt ddoonntt tteellll tthheemm aannyytthhiinngg..
  6. 6. 66.. GGiivvee IItt SSoommee PPeerrssoonnaalliittyyPPuutt tthhee ccoorrppoorraattee bblleeaacchh aawwaayy aanndd wwrriittee mmoorreelliikkee aa ppeerrssoonn.. PPeeooppllee ttoo bbuussiinneessss wwiitthh ppeeooppllee..
  7. 7. 77.. SSpprreeaadd IItt TThhrroouugghhoouuttTTaakkee ssnniippppeettss ooff yyoouurr AAbboouutt UUss ppaaggee aannddbbuuiilldd tthheemm iinnttoo tthhee ootthheerr ccooppyy iinn yyoouurr ssiittee..
  8. 8. image creditsSlide #1. ‘Pencil’ is copyright (c) 2010 By taylor.a and made available under a Attribution 2.0 Generic (CC BY 2.0) license.Slide #2. ‘foundation is copyright (c) 2010 By Martin Lopatka and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) license.Slide #3. ‘Xy Wins Again" is copyright (c) 2005 By Editor B and made available under a Attribution 2.0 Generic (CC BY 2.0) license.Slide #4. ‘megaphone madness’ is copyright (c) 2007 By ehnmark and made available under a Attribution 2.0 Generic (CC BY 2.0) license.Slide #5. ‘flat tire is copyright (c) 20010 By AlishaV and made available under a Attribution 2.0 Generic (CC BY 2.0) license.Slide #6. ‘Camp Fire with some friends’ is copyright (c) 2006 By PitsLamp photography and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) license.Slide #7. ‘Crazy Man @ Euro Disney Paris is copyright (c) 2008 By Vincent Teeuwen and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) license.Slide #8. ‘Peanut Butter Jelly Time!is copyright (c) 2009 By Robert Banh and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) license.

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