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COMMON MARKETING MISTAKES
and what to do about them
•87% SEARCH
•60% THROUGH BDP
•10 PIECES

≠

“But our customers
will ring or email us”

ACT DIFFERENTLY
FOCUSSING ON FEATURES
YOUR TASK
Print out a page from your site or grab one of your
brochures. Get a highlighter and highlight anywhere
were you...
NO CALLS TO ACTION
YOUR TASK
Review each of your site's pages and ensure you are
clear about what it is you want visitors to do on the
page. ...
NOT GATING CONTENT
YOUR TASK
Develop one awesome piece of content.
Think about why people come to your site and play on
that fear a little bi...
TOO MANY WORDS
YOUR TASK
Review each page on your site.

200-500 words (aim for 300).
Use sub-headings.
Use dot points.

Remove jargon.
B...
5 Common Marketing Mistakes
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5 Common Marketing Mistakes

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I cover five common marketing mistakes I see businesses making and tell you how to fix them.

This was actually a presentation I gave at my BNI chapter so below are the slides I used. If you woudl like to hear me talk to the slides then head along to the podcast at http://www.contentgrasshopper.com.au/_blog/Content_Grasshopper_Podcast/post/episode-13/

Published in: Business, Technology
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5 Common Marketing Mistakes

  1. 1. COMMON MARKETING MISTAKES and what to do about them
  2. 2. •87% SEARCH •60% THROUGH BDP •10 PIECES ≠ “But our customers will ring or email us” ACT DIFFERENTLY
  3. 3. FOCUSSING ON FEATURES
  4. 4. YOUR TASK Print out a page from your site or grab one of your brochures. Get a highlighter and highlight anywhere were you talk about a feature but it isn't explicitly clear to the reader what the benefit is. Often, sentences focussing only on features really only need an 'and' or a 'which' inserted before talking benefit(s). Or maybe the next sentence simply needs to start with 'This means ...' Fix it.
  5. 5. NO CALLS TO ACTION
  6. 6. YOUR TASK Review each of your site's pages and ensure you are clear about what it is you want visitors to do on the page. What is the next step they should take? Then, ensure that each page has a contrasting call-toaction button with both primary and secondary text as well as click triggers. START MY FREE TRIAL Register in two minutes No credit card needed Get a free 4-part course
  7. 7. NOT GATING CONTENT
  8. 8. YOUR TASK Develop one awesome piece of content. Think about why people come to your site and play on that fear a little bit. Make sure you position the gated content: •it in a pop-up box; •a prominent place; or •a tailored landing page. Clear that they are opting in.
  9. 9. TOO MANY WORDS
  10. 10. YOUR TASK Review each page on your site. 200-500 words (aim for 300). Use sub-headings. Use dot points. Remove jargon. BE BRUTAL. Good copy should leave the reader wanting more.

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