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The plan
The plan
    Introductions
•
The plan
  Introductions
•
• About Users
The plan
  Introductions
•
• About Users
• Break
The plan
  Introductions
•
• About Users
• Break
• Stereotypes and Things You Should Know
The plan
  Introductions
•
• About Users
• Break
• Stereotypes and Things You Should Know
• Break
The plan
  Introductions
•
• About Users
• Break
• Stereotypes and Things You Should Know
• Break
• Interactivity Training
The plan
  Introductions
•
• About Users
• Break
• Stereotypes and Things You Should Know
• Break
• Interactivity Training...
Dan Mall
Philly representin’
Interactive Director at Happy Cog and
tech editor for A List Apart
Married for 7 months
Love ...
You?
What do users want?
Users want to love.
Our emotions change the way we
think, and serve as constant guides
 to appropriate behavior, steering us
      away from t...
What do users expect?
DEFAULT ELEMENTS
Users want to know what’s going on.
TYPOGRAPHY
What makes readers respond
TYPOGRAPHY
    What makes readers respond

    Inherently interesting content
•
TYPOGRAPHY
    What makes readers respond

    Inherently interesting content
•
    Multilevel readership that encourages ...
TYPOGRAPHY
    What makes readers respond

    Inherently interesting content
•
    Multilevel readership that encourages ...
TYPOGRAPHY
    What makes readers respond

    Inherently interesting content
•
    Multilevel readership that encourages ...
TYPOGRAPHY
    What makes readers respond

    Inherently interesting content
•
    Multilevel readership that encourages ...
TYPOGRAPHY
    What makes readers respond

    Inherently interesting content
•
    Multilevel readership that encourages ...
TYPOGRAPHY
     What makes readers respond

     Inherently interesting content
 •
     Multilevel readership that encoura...
LAYOUT AND GRID
The purpose of a grid

“Information presented with clear and logically set out
titles, subtitles, texts, i...
NEGATIVE SPACE
Grouping and order

“Shape and composition have a direct impact on viewer
perception. When elements are not...
MOVEMENT
  Movement is very attractive, so it should be used carefully

   “Movement should help you understand the interr...
ANIMATION
Animation should be natural and alive

“The word animation is derived from the Latin word anima,
which loosely m...
HTML
A structural markup language

“All web pages are written with HTML. [It] lets you format
text, add graphics, sound, a...
CSS
A presentational language, used for styling

“With CSS, it became possible to control how a page looked
externally and...
JAVASCRIPT
A behavioral language that controls interaction

“JavaScript is used to add dynamic behavior to your
website. T...
FLASH
A feature-rich application with a long history

“Flash has a powerful programming language, a bucket full
of filter ...
AJAX
Desktop-like experience on the web

Ajax isn’t a technology. It’s really several technologies,
each flourishing in it...
AJAX
    Desktop-like experience on the web

    Ajax isn’t a technology. It’s really several technologies,
    each flour...
AJAX
    Desktop-like experience on the web

    Ajax isn’t a technology. It’s really several technologies,
    each flour...
AJAX
    Desktop-like experience on the web

    Ajax isn’t a technology. It’s really several technologies,
    each flour...
AJAX
    Desktop-like experience on the web

    Ajax isn’t a technology. It’s really several technologies,
    each flour...
AJAX
    Desktop-like experience on the web

    Ajax isn’t a technology. It’s really several technologies,
    each flour...
WEB STANDARDS
Separation of content, style, and behavior

“Web standards are the tools with which all of us can
design and...
PROGRESSIVE ENHANCEMENT
  Web design strategy that focuses on content

   “Begin with the basic version, then add enhancem...
DESIGNING A LINK
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqu...
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqu...
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqu...
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqu...
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqu...
LINK TEXT
John Coltrane’s ‘A Love Supreme’ is on sale at iTunes for $7.99.
John Coltrane’s ‘A Love Supreme’ is on sale at iTunes for...
SOME THINGS TO REMEMBER
CONSISTENCY
Users demand it. There’s no way around that.
THOROUGHNESS
Plan for everything.
APPROPRIATENESS
Effects should exist for a very specific reason.
CHOOSING TECHNOLOGIES
Should you use…
HTML?
HTML?
Yes.
HTML?
Yes.

As long as it’s web content.
CSS?
CSS?
Maybe, depending on the average user agents for the
intended audience.
CSS?
Maybe, depending on the average user agents for the
intended audience.

Most of the time, you’ll want to use this.
JAVASCRIPT?
JAVASCRIPT?
Only if you’re looking to modify the existing page structure.
JAVASCRIPT vs. AJAX
JAVASCRIPT vs. AJAX
JavaScript is a client-side scripting language that allows
you to manipulate the structure of the page.
JAVASCRIPT vs. AJAX
JavaScript is a client-side scripting language that allows
you to manipulate the structure of the page...
JAVASCRIPT vs. AJAX
AJAX OR NO AJAX?
JavaScript is a client-side scripting language that allows
you to manipulate the stru...
AJAX vs. FLASH
AJAX vs. FLASH
JAVASCRIPT OR FLASH?
AJAX vs. FLASH
JAVASCRIPT OR FLASH?
JavaScript is good for manipulating structure.
AJAX vs. FLASH
JAVASCRIPT OR FLASH?
JavaScript is good for manipulating structure.

Flash is good for enhancing structure.
AJAX vs. FLASH
JAVASCRIPT OR FLASH?
JAVASCRIPT + FLASH
AJAX vs. FLASH
  JAVASCRIPT OR FLASH?
  JAVASCRIPT + FLASH
• SWFObject
AJAX vs. FLASH
  JAVASCRIPT OR FLASH?
  JAVASCRIPT + FLASH
• SWFObject
• Variables
AJAX vs. FLASH
  JAVASCRIPT OR FLASH?
  JAVASCRIPT + FLASH
• SWFObject
• Variables
• Dynamic data, driven by HTML
IS THIS JUST A CRASH
COURSE OF EVERYTHING
WE ALREADY KNOW?
“It took 34 years for
me to draw that logo
in 4 seconds.”
—Paula Scher
Use real life as your guide.
SOME GUIDELINES
Tips for Brainstorming
SOME GUIDELINES
    Tips for Brainstorming

    Every idea is good
•
SOME GUIDELINES
    Tips for Brainstorming

  Every idea is good
•
• What if...?
SOME GUIDELINES
    Tips for Brainstorming

  Every idea is good
•
• What if...?
• Techniques, not technology
SPLITTING UP
THE BRIEF
Catering to a specific user

Imagine that Carsonified approached your
team to design next year’s Future of Web
D...
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
TYPOGRAPHY What makes readers respond
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