How to sell on etsy may 10

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  • How to sell on etsy may 10

    1. 1. How to Sell on Etsy Beth Ferreira beth@etsy.com Danielle Maveal danielle@etsy.com
    2. 2. Your place to buy & sell all things handmade 2
    3. 3. Etsy at a Glance Monthly traffic data: •Etsy’s Community: • 610 million page views •Over 3.5 million registered members • 34 million visits •More than 170,000 active artists Annual Sales: • 2006 $3.8 million • 2007 $26 million • 2008 $88 million • 2009 (through October) $134 million 3
    4. 4. Etsy at a Glance – Etsy Community Community Hub Forums Active community members and Etsy admin chat about business, crafts & ideas 4
    5. 5. Etsy at a Glance – Etsy Teams About 600 Teams with 30,000 members 6
    6. 6. Etsy at a Glance – Etsy Success Emails Twice-weekly arts and business education email sent to over 180,000 subscribers 5
    7. 7. Etsy at a Glance – Etsy’s Blog the Storque 5,000 posts and have had about 800 people contribute posts 7
    8. 8. Etsy at a Glance – Virtual Labs 8
    9. 9. What Can Be Sold on Etsy 9
    10. 10. Process and Fees 10
    11. 11. Item Listing 11
    12. 12. Shop Page 12
    13. 13. Ways To Be Found – Shop Local 13
    14. 14. Ways To Be Found – Color Picker 14
    15. 15. Ways To Be Found - Pounce 15
    16. 16. How to Sell on Etsy What we will cover today: Setting up shop Getting ready to sell Selling and Beyond 16
    17. 17. How to Sell on Etsy What we will cover today: Setting up shop Getting ready to sell Selling and Beyond 17
    18. 18. Setting Up Shop – Develop a Product Line 18
    19. 19. Setting Up Shop – Picking a Name 19
    20. 20. Setting Up Shop - Photography 20
    21. 21. Setting Up Shop – Tell Your Story Creating a winning profile 21
    22. 22. How to Sell on Etsy What we will cover today: Setting up shop Getting ready to sell Selling and Beyond 22
    23. 23. Getting Ready to Sell – Your Item Listing Tags, Titles and Descriptions 23
    24. 24. Getting Ready to Sell – Policies Creating policies that work Stay positive — Steer clear of negative or concerning phrases like “buyer beware," or “I don’t take any responsibility.” Keep policies simple — Policies that are overly wordy can sometimes be confusing and may turn a customer away. Craft your policies in clear, concise sentences. Refunds and exchanges — Do you accept them and when you accept them Payment methods – Do you only accept PayPal? Make sure to make payment methods you accpet clear in your policies Shipping policies – Describe how and when you will ship items. Describe your packaging - Let your customers know how you package your items, if you use recycled materials, etc. It will help them know what to expect. 24
    25. 25. Getting Ready to Sell – Pricing Understanding Staying your costs Competitive Theories in Bundling & Tiered Discounting Pricing 25
    26. 26. Getting Ready to Sell – Pricing Understanding Your Costs Direct Costs • Materials • Packaging • PayPal Fees • Etsy Fees Indirect Costs Time 26
    27. 27. Getting Ready to Sell – Pricing Pricing Models: Cost plus pricing Competition-based pricing Demand pricing Avoid asking people what they are willing to pay for your item 27
    28. 28. Getting Ready to Sell – Pricing Tiered Pricing $25 $100 Blade hoops Dot Drop Earrings Cytomorphic Ring Hollow orb ring $200 Ball Mega-hoops 28 Seller: discomedusa
    29. 29. How to Sell on Etsy What we will cover today: Setting up shop Getting ready to sell Selling and Beyond 30
    30. 30. Selling and Beyond – Web Analytics 32
    31. 31. Selling and Beyond – International Considerations • Shipping costs and necessary packaging and forms • Communicate shipping times may be longer • Sizing (e.g., 37 vs. 7 for shoes or cm vs. inches) • Avoid use of jargon or slang 33
    32. 32. Selling and Beyond - Promotion Social Networks: Twitter 34
    33. 33. Selling and Beyond - Promotion Social Networks: Savor’s Blog & Twitter Promotion 35
    34. 34. Selling and Beyond - Promotion Social Networks: Blogs Bloggers generally see: • 55% more visitors to their website • 97% more links to their website – primary factor in where your website shows up in search results • 434% more indexed pages – the number of pages that show up in search engines Etsy Seller Lillyella’s blog has over 650 followers 36 Soruce; Hubspot, August 2009
    35. 35. Selling and Beyond - Promotion Social Networks: Growing a fan base on Facebook 37
    36. 36. Selling and Beyond - Promotion Social Networks: The Rest… 38
    37. 37. Selling and Beyond - Promotion Showcase – Advertising on Etsy 39
    38. 38. Resources (I) 40
    39. 39. Resources (II) Score.org "Counselors to America's Small Business" free small business advice for entrepreneurs. Nyssbdc.org Provides expert management and technical assistance to start-up and existing businesses across the state. Modishblog.com/biztips Bright ideas to help make your creative business a success. IRS.gov An EIN is also known as a federal tax identification number, and is used to identify a business entity. Any business offering products or services that are taxed in any way must obtain an EIN from the U.S. Internal Revenue Service. Tax.state.ny.us State Taxes - Businesses that operate in New York are required to register for one or more tax-specific identification numbers, licenses or permits, including income tax withholding, sales and use tax (seller's permit), and unemployment insurance tax. Courts.state.ny.us Name Registration. If you choose a name for your business (other than your own name) you must register it with the County Clerks Office. 41
    40. 40. Inspiration VIDEO 42
    41. 41. Thank You danielle@etsy.com !"#$!%"&&"'&( 5(6'"77"!8(9"(7 : daniellexo.etsy.com :(6'"77"*"#+,-./0 )"#$*"#+,-./0 Twitter.com/daniellexo 12'##"&3!)"#$4"&&"'&( 12'##"&3!:(6'"77";/

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