Deliver tailored music programming to seniors living in retirement homes, in a manner that develops and supports existing ...
CONNNECTING THROUGH THE ARTS<br />ENGAGING SENIORS WITH TAILORED MUSICAL PROGRAMMING<br />The Connecting through the Arts ...
CONNNECTING THROUGH THE ARTS<br />PROCESS WORK<br />What are the key activities that ensure program success?<br />How does...
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Program activities system_april 5_dw

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Program activities system_april 5_dw

  1. 1. Deliver tailored music programming to seniors living in retirement homes, in a manner that develops and supports existing program facilitators, builds self esteem in seniors and enriches their connection with their community.<br />Certifications<br />Create senior specific instruments<br />Develop tailored programs<br />Training programs<br />Ensure high quality & relevant service<br />Development & affiliation<br />develop partnership<br />Dynamic interaction between RCM and senior homes<br />Assessment<br />tools<br />Create senior-specific musical programs<br />Build and strengthen facilitator network<br />Deliver service & experience<br />Match program with ability <br />Leverage influence and expertise<br />Leverage RCM resources<br />Provide resources<br />Develop new markets<br />Musical material library<br />Conferences & seminars<br />Deliver content<br />Create pull demand<br />A network of support<br />Discussion forums<br />Show commitment and leadership<br />Customer pages<br /> Feedback and ideas<br />Up-to-date material <br />Reinforce brand relevance <br />Develop online portal<br />Inspire Others<br />Create awareness<br />Inspire others<br />Showcase accomplishment<br />Change public perception of seniors abilities<br />Selling to senior homes<br />Performance upload<br />Marketing to homes and seniors <br />
  2. 2. CONNNECTING THROUGH THE ARTS<br />ENGAGING SENIORS WITH TAILORED MUSICAL PROGRAMMING<br />The Connecting through the Arts (CTTA) program is a great strategic fit for the RCM by reinforcing its desire to foster positive social outcomes, deliver high standards in music education, and leverage RCM’s world class content while targeting a new, untapped customer segment of Canadian seniors living in retirement/assisted living homes.  The CTTA program is designed to reconnect seniors to music and the arts through a tailored program customized to their abilities and interests, supplemented by creation of musical instruments adapted for easy use by seniors. The program can be delivered in person by trained RCM program facilitators in seniors’ residences, or through the hundreds of activity coordinators that are responsible for providing interesting programs to seniors in their care, by providing them unparalleled on-line access to RCM content.  By creating an online portal with tailored programming based on existing RCM content that can be utilized by those working with seniors and seniors themselves, the CTTA will be extremely scalable and has the potentialto reach the hundreds of thousands of seniors living across 950 retirement homes in Canada. The program will provide RCM with strategic value of new sustainable sources of revenue, the seniorswith enriched retirement life and connection to the RCM community, and other stakeholderssuch as activity coordinators and musical therapists the content and network supportthey need to better fulfill their responsibilities and advance their career. <br />
  3. 3. CONNNECTING THROUGH THE ARTS<br />PROCESS WORK<br />What are the key activities that ensure program success?<br />How does our program create value for stakeholders?<br />What needs are being met through our program? What key activities ensures these needs are met?<br />

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