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Pret Environmental Anaylsis

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Pret Environmental Analysis at time of hire - Mandated for interviewing process

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Pret Environmental Anaylsis

  1. 1. An Environmental Competitive Ancedote
  2. 2. <ul><li>“ EXPLAINING ITS IMPORTANCE” </li></ul><ul><ul><li>Great Service </li></ul></ul><ul><ul><li>Happy Employees </li></ul></ul><ul><ul><li>Customer Satisfaction </li></ul></ul><ul><ul><li>Natural & Organic Ingredients </li></ul></ul><ul><ul><li>Social & Environmental Sustainability </li></ul></ul><ul><ul><li>23 Years of Success!! </li></ul></ul>
  3. 3. <ul><li>COMPETITION - CONVENIENCE RESTAURANTS </li></ul>
  4. 4. <ul><li>LOCATION </li></ul>
  5. 5. <ul><li>CONSERVATIVE SPENDING </li></ul><ul><ul><li>More than 1.7million layoffs 2008 </li></ul></ul><ul><ul><li>http://uk.reuters.com/article/marketsNewsUS/idUKNYS00469120090107 </li></ul></ul><ul><ul><li>Reduced Traffic </li></ul></ul><ul><ul><li>Fewer Meals Out of Home </li></ul></ul><ul><li>FULL SUSTAINABILITY - CRADLE TO CRADLE </li></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>Miseducation </li></ul></ul><ul><ul><li>Lack of Passion </li></ul></ul>
  6. 6. <ul><li>TACKLING PRET CHALLENGES </li></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Conservative Spending </li></ul></ul><ul><ul><li>Sustainability </li></ul></ul>
  7. 7. <ul><li>RECESSION “RESISTANT” INSTITUTIONS </li></ul><ul><li>UPPER WEST SIDE, HARLEM & BATTERY PARK </li></ul><ul><ul><li>Income & High Traffic </li></ul></ul><ul><ul><li>Green Residential & Commercial Buildings </li></ul></ul><ul><ul><ul><li>Harsen House </li></ul></ul></ul><ul><ul><ul><li>Solaire </li></ul></ul></ul><ul><ul><ul><li>Coming Soon… </li></ul></ul></ul><ul><li>SOFT PRESENCE </li></ul><ul><ul><li>Carts - Gyms, Parks & Street Fairs </li></ul></ul>
  8. 8. <ul><li>HISTORIC SITES, AIRPORTS & HOTELS </li></ul><ul><ul><li>TOURISM INDUSTRY </li></ul></ul><ul><ul><ul><li>NYC 2008 - 47 million - Record Levels </li></ul></ul></ul><ul><ul><ul><li>http://www.nbcnewyork.com/news/local/Bloomberg-City-Tourism-Rises-Crime-Falls-in-2008.html </li></ul></ul></ul><ul><ul><ul><li>D.C. 2008 - 16 million - Record Levels </li></ul></ul></ul><ul><ul><ul><li>http://inews6.americanobserver.net/articles/international-visitors-buoy-dc-tourism </li></ul></ul></ul><ul><ul><ul><li>Chicago - Obama Mania </li></ul></ul></ul><ul><ul><ul><li>http://www.huffingtonpost.com/2008/11/29/tourism-business-booming_n_147096.html?show_comment_id=18404666 </li></ul></ul></ul><ul><ul><ul><li>Weak Dollar - An International Attraction </li></ul></ul></ul><ul><ul><ul><li>Art & Culture </li></ul></ul></ul>
  9. 9. <ul><li>VENDORS/SUPPLIERS </li></ul><ul><ul><li>Green Collar Workers </li></ul></ul><ul><li>COMPANIES, ORGANIZATIONS & INSTITUTIONS </li></ul><ul><ul><li>Catering </li></ul></ul><ul><ul><li>Cafeterias </li></ul></ul><ul><ul><li>Fundraisers </li></ul></ul><ul><li>CONNECTORS </li></ul><ul><li>EMPLOYEES </li></ul><ul><ul><li>Pret Perfect! </li></ul></ul><ul><li>CUSTOMERS </li></ul><ul><ul><li>Word of Mouth </li></ul></ul>
  10. 10. <ul><li>WEBSITE </li></ul><ul><ul><li>Update </li></ul></ul><ul><ul><ul><li>Speak to US Operations </li></ul></ul></ul><ul><ul><ul><li>Visibility - “Pret Walks the Walks” </li></ul></ul></ul><ul><ul><ul><li>Direct Links - Murray Farms, Bell & Evans, Niman Ranch </li></ul></ul></ul><ul><ul><ul><li>CSR Reporting </li></ul></ul></ul><ul><ul><ul><li>Downloadable Menus (location specific) </li></ul></ul></ul><ul><ul><ul><li>Add Search Feature </li></ul></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul><ul><li>STAFF, CUSTOMER & COMMUNITY RELATIONS </li></ul><ul><ul><li>Appreciation Initiatives </li></ul></ul><ul><ul><ul><li>Tiffany Star 2 </li></ul></ul></ul><ul><ul><ul><li>Free X After Y Purchases </li></ul></ul></ul><ul><ul><ul><li>Senior Citizen Discount </li></ul></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><ul><li>In-Store & Online Quizzes </li></ul></ul></ul><ul><ul><ul><li>Pret Art Competition </li></ul></ul></ul><ul><ul><ul><li>Business Card Drop </li></ul></ul></ul><ul><ul><ul><li>Social Networks </li></ul></ul></ul><ul><ul><li>Educate </li></ul></ul><ul><ul><ul><li>All Natural is not good enough </li></ul></ul></ul><ul><ul><ul><li>In-Store & Online </li></ul></ul></ul>
  11. 11. <ul><li>GREEN TO GOLD - MAKE IT OBVIOUS </li></ul><ul><ul><li>Get Certified - Existing & New </li></ul></ul><ul><ul><li>Eco-Friendly Pret Cards </li></ul></ul><ul><ul><li>http://www.advantidge.com/advantidge-offers-new-eco-friendly-id-cards-as-plastic-alternative/ </li></ul></ul><ul><li>ECONOMIC STIMULUS!! </li></ul><ul><ul><li>Green Jobs & Quality Selection </li></ul></ul>
  12. 12. <ul><li>PRODUCT OFFERINGS </li></ul><ul><ul><li>Kids Meals </li></ul></ul><ul><ul><ul><li>Attractive Packaging </li></ul></ul></ul><ul><ul><ul><li>Link to Healthy Development </li></ul></ul></ul><ul><ul><li>Boomers & Up </li></ul></ul><ul><ul><ul><li>Wealthiest in US </li></ul></ul></ul><ul><ul><ul><li>http://www.marketresearch.com/product/display.asp?productid=1466503&g=1 </li></ul></ul></ul><ul><ul><ul><li>56.7 Million - Largest Group of Internet Users </li></ul></ul></ul><ul><ul><ul><li>http://www.marketresearch.com/search/results.asp?&qtype=2&bquery=Baby+Boomer+or+Boomer+or </li></ul></ul></ul><ul><ul><ul><li>+Middle+Age+or+Third+Age+or+Mid+Life&datepub=24&xs=r </li></ul></ul></ul><ul><ul><ul><li>Link to Health & Physical Conditions </li></ul></ul></ul><ul><ul><li>Packaged Coffee </li></ul></ul>
  13. 13. <ul><li>PRET CHALLENGES </li></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Conservative Spending </li></ul></ul><ul><ul><li>Cradle to Cradle Sustainability </li></ul></ul><ul><li>SUCCESS STRATEGIES IN A RECESSION </li></ul><ul><ul><li>Focus on the customer. </li></ul></ul><ul><ul><li>Treat your employees like customers. </li></ul></ul><ul><ul><li>Dig a niche. </li></ul></ul><ul><ul><li>Cut advertising. </li></ul></ul><ul><ul><li>Ride the baby boom into the next phase. </li></ul></ul><ul><ul><li>Innovate or evaporate. </li></ul></ul><ul><ul><li>Treat your suppliers like partners. </li></ul></ul><ul><ul><li>Exceed expectations. </li></ul></ul><ul><ul><li>INSIPRATION TO IMPLEMENTATION!! </li></ul></ul>

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