Website Strategy Map

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Website Mud map for planning the strategy that sits behind you website

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Website Strategy Map

  1. 1. •Remember Us •Learn More About Our Business •Learn More About Our Industry In General •Have Fun •Request More Information > Because Everybody Else Is (A Valid •Call Us What do I want the target Reason) •Ask Us to Call Them •To Attract New Customers/Visitors From •Use the Website Instead of Calling Us customer to do? Our Present Market •Subscribe to Something •To Expand Into New Markets •Buy Something From Us Why is the site here? •To Service/Support an Existing Client •Sell Something To Us Base •Tell Us Something About Them •To Support Our Own Staff •Tell Someone Else About Us •Increased Name Recognition •Competition Wesbite strategy Learning about your clients? Monitoring your competitors How are you maximising your website Information and education Managing your reputation Improving the quality of your leads? Buy service or product Why would someone come to it? searching before buying Good information You're the expert Updates Once they've been there, why To buy would they come back? Referral Great information free information and resources Subject expert Relevant information Once they are there, Serves their needs why would they stay? Value Subtopic Website strategy Map - 15/06/2009 - UNSET

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