•Learn More About Our Business
•Learn More About Our Industry In
•Request More Information > Because Everybody Else Is (A Valid
•Call Us What do I want the target Reason)
•Ask Us to Call Them •To Attract New Customers/Visitors From
•Use the Website Instead of Calling Us
customer to do?
Our Present Market
•Subscribe to Something •To Expand Into New Markets
•Buy Something From Us Why is the site here? •To Service/Support an Existing Client
•Sell Something To Us Base
•Tell Us Something About Them •To Support Our Own Staff
•Tell Someone Else About Us •Increased Name Recognition
Learning about your clients?
Monitoring your competitors
How are you maximising your website Information and education
Managing your reputation
Improving the quality of your leads? Buy service or product
Why would someone come to it?
searching before buying
Good information You're the expert
Once they've been there, why
would they come back?
Referral Great information
free information and resources
Once they are there,
Serves their needs
why would they stay?
Website strategy Map - 15/06/2009 - UNSET