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Up skill with marketing tools

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Upskill with marketing tools is a list of applications to make marketing your small business easier.

Up skill with marketing tools

  1. 1. skill with Marketing Tools for small business Presenter Danielle MacInnis www.macinnismarketing.com.au
  2. 2. My background IT TRAINING & HR CONSTRUCTION SERVICES CONSUMER CERTIFICATION 8
  3. 3. Agenda: Low Cost Marketing Tools for your small business What’s in it for you? Tools to get your online Survey and Forms Email Web or Blog presence SEO tools Productivity Social Media
  4. 4. 3 Why are you here? Hint: Have you got a burning marketing question to ask? Now is your chance!
  5. 5. What's in it for you? 1 Understand what is currently not working and why 2 Better approach to marketing and sales for your business 3 Tools and templates to use 4 Learn from others in the room and their experience 5 What you might do differently to attract your ideal customers 6 Practice Just In Time Learning 7 Tip: See something you want to know more about? Jot it down on the feedback form and we will make sure we get back to you with the good oil.
  6. 6. What marketing are you doing? 5
  7. 7. 9 What Marketing Tools Do I need?
  8. 8. 11 Choose, Attract, Capture, Nurture, Sell, Retain
  9. 9. 20 Attract and Retain Tip: How do you show that you care?
  10. 10. Website Content Management System 19 Wordpress Citymax http://www.daniellemacinnis.com http://www.citymax.com Weebly
  11. 11. 12 Lead Capture Hint: Capture potential customers
  12. 12. Forms, survey - call to action buttons 14 http://www.wufoo.com Choose, Attract, Capture, Nurture, Sell, Retain http://www.jotform.com
  13. 13. 15 Lead Nuture Hint:It takes on average seven interactions before a person buys.
  14. 14. Email marketing 16 Tip: People want to know who they are dealing with. Make it easy for them to find out and contact you. Zoho Aweber http://www.zoho.com http://www.aweber.com.au MailChimp
  15. 15. 18 Attraction Marketing
  16. 16. Search Engine Optimisation 25 Tip: Set up google alerts to follow your mentions or your competitors on the web! http://websitegrader.com/ https://www.google.com/analytics
  17. 17. Productivity Tools 26
  18. 18. 40 Social marketing Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards!
  19. 19. You need to go where your audience is "86% of Australian internet users are looking to their fellow internet users for opinions and information on products, services and brands" Melanie Ingrey, Director for Nielsen's online Business 41
  20. 20. Choose where you play 43 Monthly average 2010 Social Media Marketing MacInnis Marketing Visitors or views Leads Customers Blog 1500 15 0 Web 500 40 3 Twitter 247 3 0 Podcast 1000 5 0 Auto-email campaign 500 14 3 Networking sites 500 10 1 Linked in 500 3 0 Articles 1000 2 0 Slideshare 200 0 0
  21. 21. Content is King 44
  22. 22. 47 Tip: Websites are for lead generation and conversion. It is not just a matter of “looking good”. Ugly and crowed, Vs beautful and empty! Keys to build a great website 1. Attract prospects 2. Great content 3. Get found 4. Convert prospects to leads (call to action) 5. Measure your ROI Good websites
  23. 23. Do you feel like this? 52
  24. 24. Sales and Marketing System 19 Bloomtools.com https://www.thewebconsole.com
  25. 25. Want help...? www.macinnismarketing.com.au www.daniellemacinnis.com 53 Over 80 Small Business Marketing Apps
  26. 26. Don’t re-create, be resourceful! 50
  27. 27. 54 Thank you
  28. 28. Search Engine Optimisation Presenter Danielle MacInnis www.macinnismarketing.com.au
  29. 29. My background IT TRAINING & HR CONSTRUCTION SERVICES CONSUMER CERTIFICATION
  30. 30. 3 Why are you here? Hint: Have you got a burning marketing question to ask? Now is your chance!
  31. 31. Agenda: Search Engine Optimisation What’s in it for you? Get found online Convert leads Optimise your site in all search engines Tips to improve your conversion rate
  32. 32. What's in it for you? 1. Right Platform for building your site: Content Management System 2. How do you make your website google friendly: – No Flash – Above the fold – Tagging and header descriptions – Key Words – Links 3. Local Directories 4. Google Analytics Tip: See something you want to know more about? Jot it down on the feedback form and we will make sure we get back to you with the good oil.
  33. 33. What is your current website like? Is it a brochure website?
  34. 34. What is your current website like? Is it dynamic and easily updated?
  35. 35. 3 Content Management System Hint: Have you got a burning marketing question to ask? Now is your chance!
  36. 36. Website Content Management System Wordpress Citymax http://www.daniellemacinnis.com http://www.citymax.com Weebly
  37. 37. What is your current website like? Call to action Description on menu Phone
  38. 38. What is your current website like? Testimonials Offer No Phone Pet Pavilion Website
  39. 39. Headings Key words and descriptions
  40. 40. 20 Attract and Retain Tip: How do you show that you care?
  41. 41. What is your current website like? Testimonials Offer Phone Social media Above the fold
  42. 42. Google Loves: Video Text
  43. 43. Google Loves: Images
  44. 44. Google Loves: Expert Content Tips Content
  45. 45. Social marketing Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards! 46
  46. 46. Content is King 44
  47. 47. Links back to your site http://www.petshq.com.au/find/pet- grooming-dog-wash-clipping/vic/ melbourne/3039/moonee-ponds.htm
  48. 48. Mouth Marketing - Now online http://www.womo.com.au/search/Dog-Washing-and-Grooming-near-Moonee-Ponds-VIC-3039/R0051001
  49. 49. Social marketing Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards! 50
  50. 50. Content is King
  51. 51. Facebook
  52. 52. Search Engine Optimisation
  53. 53. Search Engine Optimisation Local Search Directories 1.Pet Pages 2.True Local 3.The Pet Directory 4. Ozdoggy.com.au
  54. 54. Search Engine Optimisation Tip: Set up google alerts to follow your mentions or your competitors on the web! https://www.google.com/analytics
  55. 55. Search Engine Optimisation 1. Promote your website address EVERYWHERE. List your website address on your business cards, stationary, email signature, invoices, product labels or other marketing materials. 2. Use your keywords. Keywords are the words people may type into search engines (eg. Google) to find your products or services on the Internet. Put these keywords in key locations within your website (page names, titles, headings, links etc). This tells Google that these are the words they should rank you high for, getting you to appear higher in the search results for those words, eg. Page 1 of Google 3. Use your Social Media Accounts to promote your website. This allows you to be found in multiple places on the Internet, increasing your exposure to your target market. 4. Feed your website into your Social Media Accounts. Get your blog posts and article listings to feed into your Social Media accounts to make it easier to keep these accounts fresh and exciting, saving you time as well as drawing people back to your website. 5.Check out your .xml site map. An .xml sitemap is a dedicated page allows Google to log all the content on your website and will improve your Search Engine Rankings. If you have your website with us, you’ll find yours at www.[your website domain].com/sitemap.xml.
  56. 56. Search Engine Optimisation 25 6. List your business on Google Places. It’s free and it will get you on Page 1 of a Google search when someone is searching in your local area. Plus, it only takes a few minutes to set up. When you have finished setting up your listing, send an email to your clients asking them to leave you a review and Google +1 you. 7. Use third party business listings and local directories. A great example is True Local but there are plenty of others out there. Make sure you add your website address to the profile, as well as a short, keyword rich description of what you do. Keep a list of all the directories you are in so you can update them quickly and easily in the future. 8. Make use of multimedia. The Internet has fueled a boom in using multimedia to promote business. If you have some great images, articles or videos that could help promote your website, make sure you upload them to the Internet. Sites like YouTube and Flick
  57. 57. Search Engine Optimisation 25 http://marketing.grader.com/
  58. 58. Mobile
  59. 59. Do you feel like this?
  60. 60. Want help...? www.macinnismarketing.com.au www.daniellemacinnis.com 53 Over 80 Small Business Marketing Apps
  61. 61. Want help...? 53
  62. 62. Don’t re-create, be resourceful!
  63. 63. Thank you

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