How will the content be
                                                                               structured?
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Marketing Content Strategy

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Mud map for working out your marketing content strategy. The source for the content of this map has been taken from the work of Kristina Halvorson from Brain Traffic

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Marketing Content Strategy

  1. 1. How will the content be structured? How will users find your web content? How we will get from today to launch? Produced by What content What's next once the content is "out there "? do we need, How do these and why? recommendations impact our business? Useable Useful. Content purpose Source: This content for enjoyable this content strategy plan. map has been created from the work of create Content Kristina Havlerorson from Brain Traffic. publish. creation monitor process ` What ` With what ` Why ` When ` How ` Where ` For whom ` How often ` By whom ` What next Content considerations Content strategy Content strategy is the practice of planning for the creation, delivery, Content layout and governance of useful, usable content. How will the content be structured? How will users find your web content? What content do How we will get from we need, today to launch? and why? What's next once the content is "out there "? What content How do these recommendations impact our business? Content strategy.mmap - 29/06/2009 - Mindjet

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