Low cost marketing tools for small business


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Talk I did with The Glen Eira Council for Women's Business night in April

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  • Awesome post! I’ll check out some of the tools you mentioned here. I also use proofy.io – provides organization for integration with your mailing client delivering marketing information to targeted audience
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  • Thanks for allowing me to share my insights and what I am most passionate about. Marketing with a customer centric focus. My goal today is to provide you with some really great insights. I want to provide as much value and I am likely to cover a lot of ground. You have some worksheets that we will get to and some great examples of companies attracting their ideal customers well.
  • Your expectations? ask and note them down. If there is one thing you wanted to get out of tonight, what is it that you wanted answered. Am missing a marketing opportunity by not using twitter? Radio Commercials? How do I know that my marketing is working?
  • According to some latest survey from flying solo here are some of the biggest marketing frustrations for SMB.
  • Do you know what is working?
  • If you have any thing else you would like to add do it now!
  • Biggest strength is to think like a customer. Show empathy. It is that simple and complex.
  • It is a process. It never ends. IT can be as simple or as detailed as you have time for. It is all about making better business decisions to attract a stream of ideal customers and create a brand your customers and your employees love.
  • How to get the customers they want. Making conscious business decisions about how you attract the ideal customers.This is about being selective, it is about having a business model.
  • How to get the customers they want. Making conscious business decisions about how you attract the ideal customers.This is about being selective, it is about having a business model.
  • Target Market/Ideal Client Who are the ideal clients for your service? What are the demographics and psychographics - industry, position, needs, values, etc? What’s the “ personality profile” of an idea client? How does cold calling work for you? Company Demographics Individual Demographics Industry Age Size of Company Gender Geographic Location Ethnicity Annual revenues Income Who their customers are Situation Age of company Demographic Gender balance Age of average employee Who you sell to in the company Profession Geographic location Company Psychographics Individual Psychographics Company mission/philosophy Knowledge, skill, experience Management style Personal values/life outlook Reputation in industry Work ethic Commitment to training/education Personal style Hiring practices Intelligence Litigation history Integrity Level of integrity Flexibility Awards for excellence Community involvement
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  • Low cost marketing tools for small business

    1. 1. Low cost Marketing Tools for small business <ul><li>Presenter Danielle MacInnis </li></ul>www.macinnismarketing.com.au
    2. 2. Agenda: Low Cost Marketing Tools for Small Business Low Cost Marketing Tools for Small Business <ul><li>Why are you here? </li></ul><ul><li>What’s in it for you? </li></ul><ul><li>Integrated Marketing and Sales System </li></ul><ul><li>Survey and Forms </li></ul><ul><li>Email </li></ul><ul><li>Web or Blog presence </li></ul><ul><li>SEO tools </li></ul><ul><li>Productivity </li></ul><ul><li>Social Media </li></ul><ul><li>Who needs to know? </li></ul><ul><li>Why should they care? </li></ul><ul><li>How will they find out? </li></ul><ul><li>Great marketing resources and tools. </li></ul>
    3. 3. <ul><li>3 </li></ul>Why are you here? Hint: Have you got a burning marketing question to ask? Now is your chance!
    4. 4. Why are you here? <ul><li>1. Your biggest challenge is to attract more customers. </li></ul><ul><li>(44% of 1,700 SMBs surveyed by flyingsolo.com.au) </li></ul><ul><li>2. You want to communicate in a compelling way. </li></ul><ul><li>SMBs have difficulty communicating true value position to their key target. </li></ul><ul><li>3. You want a plan. </li></ul><ul><li>Most SMBs are doing marketing in an inconsistent way, getting inconsistent results. </li></ul><ul><li>4. You want to be savvy with your expenditure. </li></ul><ul><li>SMBs cut corners and do things on the cheap and try and do it themselves or market at the wrong times. </li></ul><ul><li>5. You want to be selective about what you do. </li></ul><ul><li>SMBs haven't defined their target, value proposition, objectives or measures. </li></ul>4
    5. 5. What marketing are you doing? <ul><li>5 </li></ul>
    6. 6. <ul><li>6 </li></ul>What's in it for you? Tip: Ask questions and get prizes!
    7. 7. What's in it for you? <ul><li>1 Understand what is currently not working and why </li></ul><ul><li>2 Better approach to marketing and sales for your business </li></ul><ul><li>3 Tools and templates to use </li></ul><ul><li>4 Learn from others in the room and their experience </li></ul><ul><li>5 What you might do differently to attract your ideal customers </li></ul><ul><li>6 Practice Just In Time Learning </li></ul>7 Tip: See something you want to know more about? Jot it down on the feedback form and we will make sure we get back to you with the good oil.
    9. 9. <ul><li>9 </li></ul>What Marketing Tools Do I need?
    10. 10. <ul><li>11 </li></ul>Choose, Attract, Capture, Nurture, Sell, Retain
    11. 12. <ul><li>12 </li></ul>Lead Capture Hint: Capture potential customers
    12. 13. Forms, survey - call to action buttons <ul><li>14 </li></ul>http://www.wufoo.com Choose, Attract, Capture, Nurture, Sell, Retain
    13. 14. <ul><li>15 </li></ul>Lead Nuture Hint:It takes on average seven interactions before a person buys.
    14. 15. Email marketing <ul><li>16 </li></ul>Tip: People want to know who they are dealing with. Make it easy for them to find out and contact you. Zoho Aweber http://www.zoho.com http://www.aweber.com.au
    15. 16. <ul><li>18 </li></ul>Attraction Marketing
    16. 17. Website Content Management System <ul><li>19 </li></ul>Wordpress Citymax http://www.daniellemacinnis.com http://www.citymax.com
    17. 18. <ul><li>20 </li></ul>Attract and Retain Tip: How do you show that you care?
    18. 19. Search Engine Optimisation 25 Tip: Set up google alerts to follow your mentions or your competitors on the web! http://websitegrader.com / https://www.google.com/analytics
    19. 20. Productivity Tools 26
    20. 21. <ul><li>40 </li></ul>Social marketing Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards!
    21. 22. You need to go where your audience is <ul><li>&quot;86% of Australian internet users are looking to their fellow internet users for opinions and information on products, services and brands&quot; </li></ul><ul><li>Melanie Ingrey, Director for Nielsen's online Business </li></ul>41
    22. 23. Choose where you play <ul><li>43 </li></ul>Monthly average 2010 Social Media Marketing MacInnis Marketing Visitors or views Leads Customers Blog 1500 15 0 Web 500 40 3 Twitter 247 3 0 Podcast 1000 5 0 Auto-email campaign 500 14 3 Networking sites 500 10 1 Linked in 500 3 0 Articles 1000 2 0 Slideshare 200 0 0
    23. 24. Content is King <ul><li>44 </li></ul>
    24. 25. 47 Tip: Websites are for lead generation and conversion. It is not just a matter of “looking good”. Ugly and crowed, Vs beautful and empty! Keys to build a great website 1. Attract prospects 2. Great content 3. Get found 4. Convert prospects to leads (call to action) 5. Measure your ROI Good websites
    25. 26. Do you feel like this? <ul><li>52 </li></ul>
    26. 27. Sales and Marketing System <ul><li>19 </li></ul>Bloomtools.com https://www.thewebconsole.com
    27. 28. Want help...? <ul><li>www.macinnismarketing.com.au </li></ul><ul><li>www.daniellemacinnis.com </li></ul>53 Over 80 Small Business Marketing Apps
    28. 29. Don’t re-create, be resourceful! <ul><li>50 </li></ul>
    29. 30. <ul><li>54 </li></ul>Thank you