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Glen Eira talk on Small Business Marketing

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Some great tools for small business

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Glen Eira talk on Small Business Marketing

  1. 1. Lead Generation made easy!Presenter Danielle MacInniswww.macinnismarketing.com.au
  2. 2. My background IT TRAINING & HR CONSTRUCTION SERVICES CONSUMER CERTIFICATION
  3. 3. Why are you here? Hint: Have you got a burning marketing question to ask? Now is your chance!
  4. 4. Agenda:How to create a compelling lead generation systemfor your small businessWhat’s in it for you?• Online marketing information• Understanding the new landscape• Use online tools to ensure you attract leads• Be there at the right time with the right offer to the right customer• Learn from one another• Live demonstrations
  5. 5. AssumptionsStrategy before tactics1. You have identified your idealcustomer/client2. You know what problem yousolve for them better thananyone/thing else3. You have a core difference4. You have a consistent brandidentity; look and feel, message
  6. 6. Lead Generation
  7. 7. Online Marketing marketing function has become complicated1 I don’t know what’s working and what’s not2 I don’t know where to find new customers3 I don’t have enough customers4 Visitors don’t buy5 I don’t have enough time
  8. 8. Online Marketing1 SEO2 Directories3 Web and Blog4 Content5 Reviews6 Social7 Local8 Deals
  9. 9. Do you have a list? House Lists tend to fall into 4 types: 1. Paper list (thankfully heading toward extinction) 2. Text file 3. Excel spreadsheet 4. CRM solution Remove dead or invalid contacts Append information Get more qualified leads
  10. 10. Uploading an email list Normally as a csv file or xls file Remove dead or invalid contacts Append information Get more qualified leads
  11. 11. OffersOffer on your business cardOn your websiteOn your directory listingsOfferFree consultClick to callContestPricing toolsCollaborationCommunityCrowdsource BOOK NOW Book a dog or cat clip and receive your free conditioner valued at $15
  12. 12. Content Video - How toos Curated lists Checklists ResourcesHow to find contentGoogle AlertsGoogle ReaderSearch.twitterSocial CRMAlltop blogsGoogleUser StoriesHow toosDemonstrations
  13. 13. Content Plan as a Lead Generation Tool  Key considerations:  Sources of content  Target Personnas  Mediums  Pain points  Key Words  Buying Stage  Messages  Topics  Distribution  Amplication  Call to Action MESSAGES TOPIC/ CONTENT PIECES KEYWORD(S) PAIN POINTS BUYING STAGE TARGET PERSONA(S) DISTRIBUTION AMPLICATION OFFER/CTA    MONDAY                   Author:   12 Revealing Charts to Help Blog, Case Studie, E-book, business blogging,     Owner Ollie, Mary Marketer     Free Report: Marketing Benchmarks from 7 Due Date: 20/10/12 You Benchmark Your Download whitepaper,video, blogging benchmarks         Publish Date: 23/10/12 Business Blogging interview            Performance [NEW DATA]         TUESDAY                   Author: Anum Hussain Top SEO Tips Straight From Survey, audit search engine     Owner Ollie, Mary Marketer     Free Guide: Learning SEO from the Experts Due Date: 20/10/12 the Industry Experts optimization, SEO         [INFOGRAPHIC]         Publish Date: 23/10/12            WEDNESDAY                   Author: Maggie Georgieva How to Craft the Right Webinar marketing surveys,     Owner Ollie, Mary Marketer     The Ultimate Guide to Using Surveys in Your Due Date: 20/10/12 Questions for Your Next survey marketing         Marketing Marketing Survey         Publish Date: 23/10/12            THURSDAY                   Author:                    Due Date:   Publish Date:      FRIDAY                   Author:                    Due Date:   Publish Date:      SATURDAY                   Author:                    Due Date:   Publish Date:      SUNDAY                   Author:                    Due Date:           Publish Date:                     
  14. 14. Design of button SOURCES FOR IMAGES creativecommons Despositphotos Your library Mashable list iphone Discount Health Foods
  15. 15. Design of button How to detox your system safely Find out how! Download Now
  16. 16. Design of button SOURCES FOR IMAGES creativecommons Despositphotos Your library Mashable list Planning a Planning a Party? Party? 20 of the 20 best of the best activities to Download Now activities to do at home do at home for 5-8yr for 5-8yr olds! olds!
  17. 17. Design of button Buy our Buy our invite pack invite pack and and Get a email template as Get a email template as well for Order Now well for Free! Free!
  18. 18. Design of button Got a great food business idea? Enter our Incubator idea competition! One company will win the day with us worth $500 to test your concept!Drawn March 31st. Conditions apply Enter Here
  19. 19. Lead Generation System Hint: Have you got a burning marketing question to ask? Now is your chance!
  20. 20. Where to put your form? Website home page Directory Listings Email footer Flyers
  21. 21. Lead CaptureEmail SystemFormhttp://www.wufoo.com http://www.jotform.com
  22. 22. Google Loves:Expert Content Tips Content
  23. 23. What system to use Email SystemMailChimphttp://www.aweber.com.au
  24. 24. Amplify ContentSocial ProfilesFacebookGoogle+LinkedInTwitterU-tubeSlidesharePinterest Be sharable
  25. 25. 20Measurement Tip: How do you show that you care?
  26. 26. Groom CoGrooming experts for small dogs
  27. 27. Groom CoGrooming experts for small dogs
  28. 28. What to measure?
  29. 29. 53 Want help...? www.macinnismarketing.com.au www.daniellemacinnis.comOver 80 Small Business Marketing Apps
  30. 30. 50Don’t re-create, be resourceful!
  31. 31. 54Thank you

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