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Customer Engagement Map


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How we need to engage with customers today.

Published in: Business
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Customer Engagement Map

  1. 1. 9 c’s of customer engagement map CULTURE •What are the values and norms COMMUNITY •How do we segment the customers CREDIBILITY •How do we show trust and prove our reputation CHANNEL •Who do we engage: person to web to social to mobileCONTENT •What do you deliver to help customers to engage CONTEXT •What is relevant to the customer CADENCE •How often do you plan to engage and how much is planned CATALYST •What is the call to action CURRENCY •Exchange of value