Followers, Fans, Free Tools, Earned Media, Engagement Social Media and the Attempt to Capture the Opportunity Business Dev...
Social Media is New Media <ul><li>Who are your customers now?   </li></ul><ul><li>  </li></ul><ul><li>Who will your custom...
Free Tools that we can Use to Learn <ul><li>Going Beyond Measuring... </li></ul><ul><ul><li>Facebook Likes, Posts, Comment...
Vitrue Social Page Evaluator daniellegustafson.com evaluator.vitrue.com
Tweet Reach daniellegustafson.com http://tweetreach.com
Alexa  - Clickstream information daniellegustafson.com http://www.alexa.com/siteinfo
Social Mention   daniellegustafson.com socialmention.com
Social Mention   daniellegustafson.com socialmention.com Different terms.   Different results.
Lessons to Date <ul><li>Learn what the tools do. What they can and cannot measure. </li></ul><ul><li>Engagement Counts.  E...
What Tools are You Using? <ul><li>Free Tools: </li></ul><ul><ul><li>wefollow.com </li></ul></ul><ul><ul><li>tweetstats.com...
Resources for More Learning in SM <ul><li>Articles </li></ul><ul><ul><li>Facebook, Nielsen Try To Put A Value On ‘Earned’ ...
Thank You! <ul><li>  </li></ul><ul><li>Engage.  Share what you learn.  Stay in touch:  </li></ul><ul><li>Danielle Gustafso...
Danielle Gustafson Bio <ul><li>Danielle Gustafson is an e-business strategist with more than 14 years experience in US and...
Upcoming SlideShare
Loading in …5
×

Followers, Fans, Free Tools, Earned Media, Engagement - Social Media and the Attempt to Capture the Opportunity

1,251 views

Published on

Business goals drive a company’s social media strategy, and determine how you measure results and define success.  But in the rapidly evolving social media space, the information that managers learn about their users can be as important as any quantitative result.  We’ll look at some of the tools being used to measure and evaluate social media activity:  Social Page Evaluator, Socialmention, Alexa, Tweetreach, etc.  What these tools are measuring, how their methodologies differ, and which questions they can answer.  

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,251
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
26
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Business goals drive a company’s social media strategy, and determine how you measure results and define success.  But in the rapidly evolving social media space, the information that managers learn about their users can be as important as any quantitative result.  We’ll look at some of the tools being used to measure and evaluate social media activity:  Social Page Evaluator, Socialmention, Alexa, Tweetreach, etc.  What these tools are measuring, how their methodologies differ, and which questions they can answer.  
  • Followers, Fans, Free Tools, Earned Media, Engagement - Social Media and the Attempt to Capture the Opportunity

    1. 1. Followers, Fans, Free Tools, Earned Media, Engagement Social Media and the Attempt to Capture the Opportunity Business Development Institute NYC   June 17, 2010 daniellegustafson.com
    2. 2. Social Media is New Media <ul><li>Who are your customers now?   </li></ul><ul><li>  </li></ul><ul><li>Who will your customers be in one year, two years, three years?    </li></ul><ul><li>Are they the same? </li></ul><ul><li>  </li></ul><ul><li>How do we size the opportunity now?   </li></ul><ul><li>What tools can we use to... </li></ul><ul><li>Measure. Measure. Measure.... </li></ul><ul><li>  </li></ul><ul><li>....and New Media is about Learning, so don't forget to Learn. </li></ul>daniellegustafson.com
    3. 3. Free Tools that we can Use to Learn <ul><li>Going Beyond Measuring... </li></ul><ul><ul><li>Facebook Likes, Posts, Comments - Vitrue Social Page Evaluator </li></ul></ul><ul><ul><li>Twitter Followers and Tweets - tweetreach.com </li></ul></ul><ul><ul><li>SM Referrals - Alexa </li></ul></ul><ul><ul><li>YouTube Views, Blog mentions, etc. - Social Mention </li></ul></ul>daniellegustafson.com
    4. 4. Vitrue Social Page Evaluator daniellegustafson.com evaluator.vitrue.com
    5. 5. Tweet Reach daniellegustafson.com http://tweetreach.com
    6. 6. Alexa - Clickstream information daniellegustafson.com http://www.alexa.com/siteinfo
    7. 7. Social Mention daniellegustafson.com socialmention.com
    8. 8. Social Mention daniellegustafson.com socialmention.com Different terms.   Different results.
    9. 9. Lessons to Date <ul><li>Learn what the tools do. What they can and cannot measure. </li></ul><ul><li>Engagement Counts.  Especially if it is engagement with your customer or your future customer. </li></ul><ul><li>Social media tools are free.  </li></ul><ul><li>Social media engagement and learning are not free. </li></ul><ul><li>Invest in both.   </li></ul><ul><li>Make your team accountable for both. </li></ul><ul><li>  </li></ul>daniellegustafson.com
    10. 10. What Tools are You Using? <ul><li>Free Tools: </li></ul><ul><ul><li>wefollow.com </li></ul></ul><ul><ul><li>tweetstats.com </li></ul></ul><ul><ul><li>facebook.grader.com </li></ul></ul><ul><ul><li>twitter.grader.com </li></ul></ul><ul><ul><li>twitalyzer.com </li></ul></ul><ul><ul><li>tweeteffect.com </li></ul></ul><ul><ul><li>twinfluence.com </li></ul></ul><ul><ul><li>twitterholic.com </li></ul></ul><ul><ul><li>tweetvalue.com </li></ul></ul><ul><li>  </li></ul><ul><li>Engagement tools? Radian6 ... Sysomos (closed beta) ....Proprietary tools? </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>daniellegustafson.com
    11. 11. Resources for More Learning in SM <ul><li>Articles </li></ul><ul><ul><li>Facebook, Nielsen Try To Put A Value On ‘Earned’ Media (paidcontent.org) </li></ul></ul><ul><li>White papers </li></ul><ul><ul><li>Understanding the Value of a Social Media Impression - A Nielsen and Facebook Joint Study (nielson.com) </li></ul></ul><ul><li>Sites </li></ul><ul><ul><li>  Mashable.com </li></ul></ul><ul><ul><li>  iab.net </li></ul></ul><ul><li>Suggestions ? </li></ul>daniellegustafson.com
    12. 12. Thank You! <ul><li>  </li></ul><ul><li>Engage.  Share what you learn.  Stay in touch: </li></ul><ul><li>Danielle Gustafson </li></ul><ul><li>Digital Strategist [email_address] daniellegustafson.com twitter:  daniellenyx </li></ul>daniellegustafson.com
    13. 13. Danielle Gustafson Bio <ul><li>Danielle Gustafson is an e-business strategist with more than 14 years experience in US and international financial services markets, creating and evolving e-business strategy, user experiences and digital campaigns in multiple languages. In 1996 she launched the New York Stock Exchange’s first public web site, and went on to shape the Exchange’s e-business strategy through its transition from not-for profit to publicly traded company in 2006, and its merger with Euronext in 2007, when she became managing director of global websites. Since January 2010, she has been working with a diverse group of organizations such as YWCA-NY, NYU ITP, Altruista Health and social media start-up, dotbox.   </li></ul>daniellegustafson.com

    ×