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NWF Staff: Intro to Social Media


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NWF's Education department is a leader in our organization when it comes to using social media for engagement.

Published in: Technology, Education

NWF Staff: Intro to Social Media

  1. Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation
  2. Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…
  3. Beyond the Buzzwords <ul><li>It’s a new way to do old business . </li></ul><ul><li>There’s no one way to do it. </li></ul><ul><li>It’s not just for kids . </li></ul><ul><li>Authentic is better than cool. </li></ul>
  4. Edelman Trust Barometer 2009
  5. Twitter Facebook Mixx MySpace Be Present
  6. Social Media = Listening Mike Bailey-Gates, Flickr
  7. Strategically Choose Your Involvement
  8. Find The “Super” Users <ul><li>Influencers are great friends </li></ul><ul><li>Ask them for advice </li></ul><ul><li>Help them and you can learn from it </li></ul>Originally uploaded to Flickr by Yeonsang
  9. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
  10. Maintenance Originally uploaded to Flickr by THOR <ul><li>Update your profile </li></ul><ul><li>Answer questions </li></ul><ul><li>Ask questions </li></ul><ul><li>Interact and participate </li></ul><ul><li>Search for the easy way </li></ul>
  11. Getting started…
  12. Get to Know a Social Network:
  13. The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
  14. Personal or Organizational?
  15. Groups vs. Pages
  16. Most Important: Be Yourself Promote NWF when you want to, but as a real person sharing an interesting link or story.
  17. Get to know a Microblogging Site:
  19. What Does @NWF Tweet? <ul><li>New Blog Entries </li></ul><ul><li>Random Facts </li></ul><ul><li>Breaking News </li></ul><ul><li>Program Info </li></ul><ul><li>Timely Events </li></ul><ul><li>Retweet </li></ul><ul><li>Reply to People </li></ul>
  20. NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction
  22. NWF Staff on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology
  23. Overview of StumbleUpon: Get to Know a Social Bookmarking Site:
  24. Say I like puppies... I download the StumbleUpon toolbar. I create a basic profile, checking boxes that relate to puppies (and other things I like). 
  25. Then... Browse and Rate <ul><li>Discover and rate your pages and others. </li></ul><ul><li>Build relationships with other “Stumblers” with similar interests. </li></ul><ul><li>Rate anyone who mentions you! It will reward them with traffic. </li></ul>Say I like puppies...
  26. Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. How to Discover a Page
  27. Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to Discover a Page
  28. Step 6: See who liked it and connect to them. How to Discover a Page
  29. StumbleUpon referred 24,437 visitors to in the last four months. StumbleUpon referred 7,167 visitors to in the last four months. StumbleUpon Stats
  30. StumbleUpon Benefits Visitors Spend Longer on Site Lower Bounce Rate
  31. Get to Know a Multimedia Sharing Site:
  32. Engaging People With Connection to NWF Discussion Boards Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.
  33. Social Media = Listening Mike Bailey-Gates, Flickr
  34. How to Listen : Search News Search Blogs Search Social Sites
  35. is Your Friend <ul><li>Google Analytics </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Reader </li></ul>Step 1: Listen
  36. Pay Attention to Traffic Sources Analytics
  37. Step 1: Listen Set up an alert for your topic Alerts
  38. Set up an RSS Reader Reader
  39. Social Media Tracking Google Alerts Blog Searches -Technorati -Ice Rocket -Boardreader <ul><li>RSS Readers </li></ul><ul><li>Bloglines </li></ul><ul><li>Google Reader </li></ul><ul><li>Feedreader </li></ul><ul><li>Detail Searches </li></ul><ul><li> </li></ul><ul><li>Wordpress </li></ul><ul><li> </li></ul>
  40. <ul><li>Reach a desired audience </li></ul><ul><li>Engage people </li></ul><ul><li>Offer opportunities to increase revenue </li></ul>Set Goals to Measure If Your Profiles Successfully ...
  41. Questions? Photo by jn2race