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"Not so Secret" Rules for Blogger Outreach


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Bloggers are people too. As a organization or business it is important to remember certain key rules when doing outreach to them!

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"Not so Secret" Rules for Blogger Outreach

  1. 1. The “Not So Secret” Rules To Blogger Outreach
  2. 2. The Secret Is… Having a mutualistic symbiotic relationship...sort of! Reciprocal Interest!
  3. 3. Rules for Blogger Outreach <ul><li>Do Your Research Before </li></ul><ul><li>Be Relevant </li></ul><ul><li>Be Respectful </li></ul><ul><li>Be Real </li></ul>
  4. 4. Strategic Sharing Don’t Just Shout Your Message at Bloggers
  5. 5. Step 1: Listen Traffic Sources
  6. 6. Step 2: Locate
  7. 7. Step 3: Comment and Converse <ul><li>Regularly visit the blogs </li></ul><ul><li>Make meaningful comments </li></ul><ul><li>Get a sense for the content they like </li></ul><ul><li>Build trust over time </li></ul>
  8. 8. Help One Another
  9. 9. Find Ways to Drive Them Traffic <ul><li>Use Twitter </li></ul><ul><li>Use Stumbleupon </li></ul><ul><li>Share on Facebook </li></ul>
  10. 10. Find them on Other Social Sites
  11. 11. Focus Your Efforts
  12. 12. Develop Your Own Blog <ul><li>Blog Roll </li></ul><ul><li>Guest Post </li></ul><ul><li>Cross-promote </li></ul>
  13. 13. Return On Relationship <ul><li>“ Friendship, like credit, is highest when it is not used.” </li></ul><ul><li>- Elbert Hubbard </li></ul>
  14. 14. NWF loves bloggers!
  15. 15. Questions?