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Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media
Measuring Engagement with Social Media

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Measuring Engagement with Social Media

Aug. 15, 2009••
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Tracking return on investment (ROI) takes an assortment of tools and tricks. Here are a few ways we keep up with the results of social media efforts at the National Wildlife Federation. From my presentation with Apollo Gonzales and Josh Nelson at Netroots Nation 2009: "Measuring ROI: Tools, Tips & Tricks of the Trade"

Danielle Brigida
National Social Media Manager at U.S. Fish and Wildlife Service
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Measuring Engagement with Social Media

  1. Measuring Engagement with Social Media Danielle Brigida [email_address] National Wildlife Federation @NWF @starfocus
  3. Edelman Trust Barometer 2009
  5. What tools do we use to track Return on Investment? ?
  6. Social Media = Listening Mike Bailey-Gates, Flickr
  7. How We Listen : Search News Search Blogs Search Social Sites
  9. Track Your Mentions
  10. What Inspires a Response ?
  11. @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction Example: NWF on
  14.  
  15. How are people engaging with the tweet?
  16. Be creative in tracking campaign engagement
  17. People share their wildlife sightings
  18. Wildlife Watch with Twitter? Robin in Park, Maryland #NWF
  19.  
  22. It’s All About Quality! I do it for them.

Editor's Notes

  1. Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
  2. Method to the madness.
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