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How to be a Social Media Butterfly Danielle Brigida National Wildlife Federation
Nonprofits Use Social Networks... <ul><li>To Reach </li></ul><ul><li>To Engage </li></ul><ul><li>To Increase Revenue </li>...
Beyond the Buzzwords <ul><li>It’s a new way to do old business. </li></ul><ul><li>There’s no one way to do it. </li></ul>
Twitter Facebook Mixx MySpace Change.org Be Present
Strategically Choose Your Involvement
Personal or Organizational?
Branding Your Profiles If joining more than one network, attempt to have a consistent  user name  and  basic profile . <ul...
Observe and Listen Originally Uploaded to Flickr by Mike Bailey-Gates
Find The Active Users <ul><li>Super Influencers are great friends </li></ul><ul><li>Ask them for advice </li></ul><ul><li>...
Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
Maintenance Originally uploaded to Flickr by THOR <ul><li>Update your profile   </li></ul><ul><li>Answer questions </li></...
Enjoy the Building Effect  <ul><li>Over time your </li></ul><ul><li>profile will grow </li></ul><ul><li>organically </li><...
Use What You Learn Try to create content based off trends and community interest. <ul><li>Why Did This Work? </li></ul><ul...
Social Media Tracking  Google Alerts Blog Searches -technorati -ice rocket -boardreader <ul><li>RSS Readers </li></ul><ul>...
Find Solace in the Filtering Sites <ul><li>Ping.fm </li></ul><ul><li>Friendfeed </li></ul><ul><li>Facebook </li></ul><ul><...
<ul><li>Reach a desired audience </li></ul><ul><li>Engage people </li></ul><ul><li>Offer a way to revenue </li></ul>Set Go...
A Few Takeaways <ul><li>If you’re doing traditional communication you should be doing this. </li></ul><ul><li>Make informa...
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How To Be A Social Media Butterfly

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A bit of advice when it comes to creating and maintaining a social media presence.

Published in: Technology, Economy & Finance

How To Be A Social Media Butterfly

  1. How to be a Social Media Butterfly Danielle Brigida National Wildlife Federation
  2. Nonprofits Use Social Networks... <ul><li>To Reach </li></ul><ul><li>To Engage </li></ul><ul><li>To Increase Revenue </li></ul>
  3. Beyond the Buzzwords <ul><li>It’s a new way to do old business. </li></ul><ul><li>There’s no one way to do it. </li></ul>
  4. Twitter Facebook Mixx MySpace Change.org Be Present
  5. Strategically Choose Your Involvement
  6. Personal or Organizational?
  7. Branding Your Profiles If joining more than one network, attempt to have a consistent user name and basic profile . <ul><li>NWF inspires Americans to: </li></ul><ul><li>Confront Global Warming </li></ul><ul><li>Protect and Restore Wildlife Habitat </li></ul><ul><li>Connect with Nature </li></ul>
  8. Observe and Listen Originally Uploaded to Flickr by Mike Bailey-Gates
  9. Find The Active Users <ul><li>Super Influencers are great friends </li></ul><ul><li>Ask them for advice </li></ul><ul><li>Help them and you can learn from it </li></ul>Originally uploaded to Flickr by Yeonsang
  10. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
  11. Maintenance Originally uploaded to Flickr by THOR <ul><li>Update your profile </li></ul><ul><li>Answer questions </li></ul><ul><li>Ask questions </li></ul><ul><li>Interact and participate </li></ul><ul><li>Search for the easy way </li></ul>
  12. Enjoy the Building Effect <ul><li>Over time your </li></ul><ul><li>profile will grow </li></ul><ul><li>organically </li></ul>Freedigitalphotos.net NWF Facebook Fans
  13. Use What You Learn Try to create content based off trends and community interest. <ul><li>Why Did This Work? </li></ul><ul><li>Trendy and Relevant </li></ul><ul><li>A Bit Goofy </li></ul><ul><li>Informational </li></ul><ul><li>What We Measured </li></ul><ul><li>- Inbound links </li></ul><ul><li>- Repostings </li></ul><ul><li>- “Eyeballs” </li></ul>
  14. Social Media Tracking Google Alerts Blog Searches -technorati -ice rocket -boardreader <ul><li>RSS Readers </li></ul><ul><li>Bloglines </li></ul><ul><li>Google Reader </li></ul><ul><li>Feedreader </li></ul><ul><li>Detail Searches </li></ul><ul><li>Summize.com </li></ul><ul><li>Wordpress </li></ul><ul><li>Del.icio.us </li></ul>
  15. Find Solace in the Filtering Sites <ul><li>Ping.fm </li></ul><ul><li>Friendfeed </li></ul><ul><li>Facebook </li></ul><ul><li>Iminta </li></ul><ul><li>Hellotxt </li></ul><ul><li>Onlywire </li></ul>
  16. <ul><li>Reach a desired audience </li></ul><ul><li>Engage people </li></ul><ul><li>Offer a way to revenue </li></ul>Set Goals to Measure If Your Profiles Successfully...
  17. A Few Takeaways <ul><li>If you’re doing traditional communication you should be doing this. </li></ul><ul><li>Make information easy to distribute online. </li></ul><ul><li>Try new things. </li></ul><ul><li>Remember your relationships. </li></ul><ul><li>Be authentic (it’s more important than being cool). </li></ul>

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