Branding NWF With Social Media

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NWF is a big tent organization that has a number of branded programs and events. While social media and communication in the online space can be intimidating we've chosen to conquer it by empowering our brand to branch out.

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Branding NWF With Social Media

  1. 1. In Our Brand We Trust
  2. 2. We Have Traditional Branding... And it’s 63 Pages Long
  3. 3. But Guidelines Only Go So Far
  4. 4. Our Brand is Complicated <ul><li>We have many branded programs </li></ul><ul><li>We have a long history </li></ul><ul><li>Our brand is easily confused </li></ul>
  5. 5. We Get Confused With... <ul><li>National Wildlife Foundation </li></ul><ul><li>World Wildlife Fund </li></ul><ul><li>World Wildlife Foundation WE ARE NOT THE PANDA </li></ul>
  6. 6. Guess Who Doesn’t Care About Our Branding Strategy?
  7. 7. How Does That Translate Online?
  8. 8. Be Present
  9. 9. Our Programs are Present @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction
  10. 10. We Trust Our Staff <ul><li>Keep lines of communication open </li></ul><ul><li>Learn from one another </li></ul><ul><li>Reach audiences while being ourselves </li></ul>
  11. 11. Listen and Learn <ul><li>How are people responding to us? </li></ul><ul><li>What makes people happy? </li></ul><ul><li>What inspires them to protect wildlife? </li></ul>
  12. 12. How We Listen: Search News Search Blogs Search Social Sites

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