DCSWA 2012 Professional Development Day

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DCSWA 2012 Professional Development Day

  1. 1. Photo by Barbara FlemingDanielle Brigida 10 Tips to Successfully@starfocus Reaching Your Audience on Social Media
  2. 2. An average user is connected to 80community pages, groups and events
  3. 3. Who Needs An Overview?• Twitter• Facebook• Linkedin• Flickr• Youtube• Google+• Pinterest• Stumbleupon• Blogging Platform
  4. 4. Social Media Objectives• Research and Learning• Building Relationships• Improving Reputation• Content Generation• Issues Awareness• Driving Traffic• Actions Taken• Fundraising
  5. 5. Questions for you:When has social media pleasantly surprised you?When has social media let you down?
  6. 6. Things to Consider… Photo by Donna Carr
  7. 7. People are talking.
  8. 8. How are youlistening?Search Keywords • Organization’s Name • Key individuals • Branding mistakes • Program referencesReferring Traffic • Google Analytics • Facebook insights
  9. 9. You Use Search All the Time
  10. 10. Just RSS Your Searches!RSS = Real Simple Syndication
  11. 11. NWF’s Social Listening Dashboard (changes all the time)
  12. 12. Real-time Tracking
  13. 13. 1. Research Social Media Sites• Blogs – Blogpulse – Icerocket – Google Blog Search – Technorati• Facebook/Twitter – Search.twitter – Social Mention – Kurrently – Boardreader – Addictomatic
  14. 14. Share Search Feeds withGoogle Bundles1. Click Browse for Stuff in Google Reader 2. Drag and drop RSS Feeds
  15. 15. Make Note of Meaningful Mentions to Revisit
  16. 16. Now That you’ve listened…•Comment and Respond•Show Respect•Ask Questions•Offer Value
  17. 17. 2. Build Out Profiles: Find Your Niche
  18. 18. 3. Use Powerful Imagery
  19. 19. 4. Make it Easy to Share Your Content
  20. 20. 5. (When Possible) Make it Fun!
  21. 21. 6. Be a Reliable Resource
  22. 22. 7. Hone Your Maintenance and OutreachOrganize Friends, Followers and Fans
  23. 23. 8. Make Sure People Can Find You… http://wefollow.com/ http://twellow.com
  24. 24. 9. Keep Track of Interactions
  25. 25. 10. Experiment with New Sites Google+ Hangouts
  26. 26. Circles
  27. 27. Linkedin: Keep Track of Careers
  28. 28. Inmaps.linkedinlabs.com Explore Your Network
  29. 29. Make These Tools Work For You www.nwf.org/foursquare
  30. 30. Listen, Communicate, Create, Track Time on Social Media 15% 30% Listening Communicating 25% Creating/Experimenting Tracking 30%
  31. 31. Be Reciprocal!(Mutualistic and Symbiotic) Photo by James Jordan, Flickr
  32. 32. Follow Helpful Resources http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/ http://www.johnhaydon.com/
  33. 33. Questions?Danielle BrigidaNational Wildlife Federation@starfocusbrigidad@nwf.orgNetnaturalist.com Judy N, Flickr

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