Social Networking and Advocacy Tools<br />Danielle Brigida<br />Digital Marketing ManagerNational Wildlife Federation<br /...
Confession: I’m a Wildlife and Technology Nerd <br />Learning <br />about the environment is FUN!<br />
My job is just a new way to do old business<br />
Determine a Goal<br />Advocacy <br />Crowdbuilding<br />Education<br />Fundraising<br />Recruitment<br />Cultivation<br />
Be Realistic About The Time Your Investing<br />
So How Do We Use Social Media?<br />Like (Mad) Scientists! <br />br3akthru<br />
Research Your Audience<br /><ul><li>Google </li></ul>- Trends<br />- Alerts<br />- Reader (RSS feed)<br /><ul><li>Forms (s...
Keyword search
Survey/Polls</li></ul>- Surveymonkey.com<br />- Polldaddy.com<br />
We Listen Constantly<br />
Research Tools (For listening)<br /><ul><li>Blogs
Blogpulse
Icerocket
Google Blog Search
Facebook/Twitter
Search.twitter
Social Mention
Kurrently
Boardreader
Addictomatic </li></li></ul><li>Search Sites for Keywords<br />Search Blogs<br />Search News<br />Search Social Sites<br />
Finding people via Twitter<br />Twellow<br />Wefollow<br />Followerwonk<br />Twitter Lists <br />Friends of friends<br />S...
Search on Specific Sites<br />
Create a “Dashboard” You’ll Actually  Use<br /><ul><li>Cotweet
Hootsuite
Tweetdeck
Google Reader
iGoogle
Netvibes</li></li></ul><li>You’ve Listened, Now What? <br />Comment on posts and mentions<br />Track mentions<br />Send up...
Turn Failure…<br />
Into Success! <br />
Cultivate Communities<br />Facebook<br />Twitter<br />Myspace<br />YouTube<br />Flickr<br />Care2<br />Causes<br />
Online Activation<br /><ul><li>Free
Change.org
Act.ly
Care2
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Advocacy and Social Media

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A look at how combining social media with advocacy techniques can help an organization.

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Advocacy and Social Media

  1. 1. Social Networking and Advocacy Tools<br />Danielle Brigida<br />Digital Marketing ManagerNational Wildlife Federation<br />@starfocus or @nwf<br />
  2. 2. Confession: I’m a Wildlife and Technology Nerd <br />Learning <br />about the environment is FUN!<br />
  3. 3. My job is just a new way to do old business<br />
  4. 4. Determine a Goal<br />Advocacy <br />Crowdbuilding<br />Education<br />Fundraising<br />Recruitment<br />Cultivation<br />
  5. 5. Be Realistic About The Time Your Investing<br />
  6. 6. So How Do We Use Social Media?<br />Like (Mad) Scientists! <br />br3akthru<br />
  7. 7. Research Your Audience<br /><ul><li>Google </li></ul>- Trends<br />- Alerts<br />- Reader (RSS feed)<br /><ul><li>Forms (survey, polls)
  8. 8. Keyword search
  9. 9. Survey/Polls</li></ul>- Surveymonkey.com<br />- Polldaddy.com<br />
  10. 10. We Listen Constantly<br />
  11. 11. Research Tools (For listening)<br /><ul><li>Blogs
  12. 12. Blogpulse
  13. 13. Icerocket
  14. 14. Google Blog Search
  15. 15. Facebook/Twitter
  16. 16. Search.twitter
  17. 17. Social Mention
  18. 18. Kurrently
  19. 19. Boardreader
  20. 20. Addictomatic </li></li></ul><li>Search Sites for Keywords<br />Search Blogs<br />Search News<br />Search Social Sites<br />
  21. 21. Finding people via Twitter<br />Twellow<br />Wefollow<br />Followerwonk<br />Twitter Lists <br />Friends of friends<br />Search.twitter<br />
  22. 22. Search on Specific Sites<br />
  23. 23. Create a “Dashboard” You’ll Actually Use<br /><ul><li>Cotweet
  24. 24. Hootsuite
  25. 25. Tweetdeck
  26. 26. Google Reader
  27. 27. iGoogle
  28. 28. Netvibes</li></li></ul><li>You’ve Listened, Now What? <br />Comment on posts and mentions<br />Track mentions<br />Send updates to other staff <br />Be willing to be engaged and informed by your audience<br />
  29. 29. Turn Failure…<br />
  30. 30. Into Success! <br />
  31. 31. Cultivate Communities<br />Facebook<br />Twitter<br />Myspace<br />YouTube<br />Flickr<br />Care2<br />Causes<br />
  32. 32. Online Activation<br /><ul><li>Free
  33. 33. Change.org
  34. 34. Act.ly
  35. 35. Care2
  36. 36. Facebook
  37. 37. Cost
  38. 38. Change.org
  39. 39. Care2
  40. 40. Democracy in Action
  41. 41. Convio</li></li></ul><li>Try new things…<br />
  42. 42. Promote Your Events<br />Facebook Events<br />Evite.com<br />Plancast<br />Yelp<br />Meetup<br />Craigslist<br />Naturefind<br />Gowalla<br />
  43. 43. Map Out and Track Your Network<br />
  44. 44. Combine Old and New Techniques<br />Press Release<br />Twitter <br />Blog<br />
  45. 45. Communicate Internally<br />Google Docs<br />Google Calendar<br />Google Groups<br />Google Chat<br />Skype <br />Yammer<br />Meebo<br />SocialCast<br />Frid.ge<br />
  46. 46. But What About Measuring?<br />
  47. 47. Compare Traditional Metrics with Social Metrics<br />&<br />
  48. 48. Specific Tracking w/in Networks<br />
  49. 49. Monthly Top Content<br />
  50. 50. How People Interact With Your Content<br />www.postrank.com/analytics<br />
  51. 51. We Track Content Sharing<br />
  52. 52. Addthis Analytics<br />
  53. 53.
  54. 54. Create Reports<br />
  55. 55. Learn From Engagement Trends<br />
  56. 56. Follow Helpful Resources<br />http://www.Bethkanter.org<br />http://www.mashable.com<br />http://www.socialbrite.org/<br />http://www.johnhaydon.com/<br />
  57. 57. Questions?<br />Danielle Brigida<br />National Wildlife Federation<br />www.twitter.com/starfocus<br />danielle.brigida@gmail.com<br />brigidad@nwf.org<br />Judy N, Flickr<br />

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