Contents Page Analysis


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Contents Page Analysis

  1. 1. The main image dominates the contents page. It is larger than everything else to highlight its importance. A low angle shot of the band ‘Hit the Deck’ has been used. It uses direct mode of Daniella Johnston address as all band members are looking at the camera to establish a relationship with the Contents Page Analysis reader. In terms of body language, the band is looking down on the reader to portray their power and dominance and represent their genre of music – rock. They are manipulating the audience into reading the article featuring them. The wide show allows us to see they areThe same style of text from standing within close proximity to each other, representing the unity of the band. The mise-en-the cover has been continued scene in the image (grey stone wall) creates a sense of imprisonment, which we can associateonto the contents as Kerrang! with the rock music stereotype of rebellion. Finally, all of them are wearing black clothes whichhas lines going through it to connote violence and death and the lead singers t-shirt says ‘blood’ on it. This also developsgive it a smashed and the idea of the band being rebellious, like a typical rock band.shattered look givingconnotations to the rockmusic stereotype of rebellion(violence and vandalism). The Kerrang! has a consistenttattered edges represent the house style used throughouttype of clothes we would the magazine. Masculineexpect a reader of the colours make it moremagazine to wear. appealing to its audience.Moreover, Kerrang is Moreover, colours red,onomatopoeia for the yellow and black havestrumming noise a guitar connotations to danger,makes therefore the word blood, cautions, violence andinstantly informs the reader death which we can associateof the genre of music within with rock music. The use ofthe magazine. primary colours makes the page look more exciting and busy. This attracts the The recurring theme of audience as they feel like male artists featured they are getting a lot for a throughout the little. magazine make it more appealing to its target audience. Mainly upper case letters are used to make the The language aims to contents look more bold engage the reader. It is and engaging. The use of direct and uses words sans serif fonts give the like ‘you’ and ‘your’ to magazine a more give the reader a sense masculine and of involvement in the informative approach magazine making it making it more appealing more appealing. to its target audience. The editorial letter is a convention used in every issue the magazine. The use of conversational The layout is organised and divided into language and the signature of the editor adds a three main sections: the main image and personal feel and makes the reader feel more article, a text strip down the side and the appreciated for buying the magazine. section across the bottom consisting of advertisements and the editorial letter. Different types of articles are categorised This page also follows the Guttenberg Design Principle and under headings e.g. NEWS so the reader can uses the rule of thirds as the masthead and main image are easily navigate their way through the placed within the primary optical area showing they are the magazine to find the stories they are more main focuses. The terminal area consists of the text strip interested in. and other information, whilst features that are not as important such as the issue number and cover date, are in the dead corners.
  2. 2. Daniella Johnston Whereas the text on Kerrang! Just like The namethethe magazineon the contents dominates follows the Guttenberg Design Principle and uses the Kerrang!, of main image is shortcontents page the page. The longhas images That Q magazine has no goes The and concise, Qtheme. This page shot of Take shows they uses a serifclose to ‘Q’ are within font proximity to eachboththirds as the masthead and main image arehave primary optical into more detail describing itunity of the both males in the of other representing the rule of genders showing is aimed at band, who recently make it look more formal to being a ‘fiveshowing theyThe the main been in 15 the page. The smaller reformed and gone back what’s on each page. they haven’t focuses of years. The use and females. It looks professional and organised area, piece’ which are of black and informative showingit creates the ideaandthis being a to the terminal area whilst the less important white is effective as it language used articles generation of music lovers. to attract the directed in images of is older are memory and that the band has history together. at an older consist of Rihannaachieved through theartist.cover are in thehair and is aimed Other images an features such as the image of the distribution of dead corners. This istarget audience as it even Her bright red older – a mainstream pop clothing audience. It is very content within the magazine. Iconography – the speaker phone is also represent the pop isn’t very conversational and has design balance. images and text – the page used to represent as italbum ‘Loud’. There are two images of live performances and we can see simplistic her only uses uses no colloquia’s. It is more guitarists which we This is effective more with rock music, showing it contains this genre too. One one letter. would associate informative. image is because it that aren’t posing and looking directly at the camera like we would expect of a band doesn’t draw mainstream artists to. Therefore along with their style of clothing and long hair, we can only assume your attention away from their genre is indie the page.there are also also has a consistent house magazine. the rest of and that It also Q elements of this genre in the contains a pun which is in style as the colours red, white the lexical field of musical and black have been In terms of the culture. ‘Q’ could suggest a continued to be used on the typography, the same text cue in music for an artist to contents. The colour scheme has been used as the begin to perform or a is very minimalistic. The cover to brand the queue for a concert/gig. In colour red connotes danger, magazine. It is a serif font contrast to Kerrang! the anger, blood, excitement and which makes the name isn’t specific when power and all of these can be magazine formal and representing a particular associated with many genres, more professional, and genre because it contains showing that the magazine also allows the audience many. doesn’t focus on a specific to associate the font with genre. The colour is also a Q. Q being placed before The layout is organised and very basic as it is divided into three primary colour which makes the word contents creates main columns – there is a text strip on either sidepage look more bright the of the page a brand identity and a with a cluster of images in the middle. A clearand exciting. It emphasises use of page sense of familiarity numbers and headings to summarise the articles makes it easy the the confidence of enabling the audience to to navigate around the page. magazine. easily recognise the magazine.