Why You Should Have a Business Blog


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Find out why you need a blog for your business.

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Why You Should Have a Business Blog

  1. 1. Should You Have a Business Blog? Absolutely!
  2. 2. If you’ve been following along through these lessons, you’ll probably notice a recurring theme throughout the course; getting back links. You can consider the web a huge group of candidates (websites) trying to get into public office (the search engines) as many times as possible.
  3. 3. The search engines choose which of these candidates it will include in a particular search based on 100’s of parameters. We’ve discussed several of those parameters in the previous lessons. One of the most important criteria for choosing which sites to show in a search is that site’s “popularity”.
  4. 4. Popularity is judged on many factors as well, including the number of daily visitors who visit your site, the amount of time they spend on your site, the number of pages they view on your site and the number of incoming links to your site from other popular websites. Another thing that search engines look for is new content added to your site.
  5. 5. This is where a lot of companies fail at SEO. They might fix up their on-page SEO using all the lessons I’ve given you, then they do nothing to the site for weeks, months or years. So you might rank really well after doing these initial SEO changes, but if you’re not adding content and incoming links, you will start to lose popularity with the search engines.
  6. 6. Hence, the reason why you should have a blog on your business website! Even if you only post on your blog 300-400 words once per week, you’ll get visited by the search engines more frequently AND you can place 1-2 links in your blog post back to your business website.
  7. 7. So you’re doing both things that the search engines love; building links and adding new content. Blogging does not need to be an arduous task. In fact you might already have old newsletters, or press releases or marketing content which can be rewritten in an informational format and used for your first 4-5 blog posts.
  8. 8. You can also outsource the creation of the posts, but that is another lesson! Your Silent Sales Person… Get Your Business Found Faster!
  9. 9. Check Out My Blog Post On Newbie Blogger’s Tips and Tricks Check Out SEO Quantum Solutions Services