I’ve noticed that the trend among local SEOproviders is to use a contract to lock clients in for12 -24 months.I’ve also noticed these contracts tend to be guided by aspecific number of keywords.One of my mate’s is paying $900 a month to get 5back-links based on 5 keywords per month, andhe has to provide the content for the posts!
That’s insane! Are you in the same situation? Whyshould you limit yourself to 5 keywords?I’ve also noticed the squeaky wheel gets the mostattention. After 6 months of providing little to no increasein his traffic, it wasn’t until he started to ring them andcomplain that he started to notice things were gettingdone.
The most interesting thing to me is this big SEOcompany doesn’t seem to care about his on-pageSEO at all. In fact, my mate was told that on-pageSEO wasn’t used by search engines any more, andhe should only worry about back links.And when I logged into his site and checked his meta-data settings, this big SEO company had actually put hismeta-keywords into the description field and the meta-description into the keyword field. They cared so littleabout on-page SEO they got it completely wrong!
Now, of course back links are very important, butthey are not everything!I have worked with some of my clients on improving theiron-page SEO with great success! View this case study asproof of what good on-page SEO can do for your website.The reality is that getting traffic to your website takeseffort on many fronts and on-page SEO is certainlysomething worth getting right!The cool thing about SEO is that you can actuallylearn how to do good SEO yourself.
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