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NPR’s Content Management Strategy Daniel Jacobson Director of Application Development, NPR Digital Media [email_address] @daniel_jacobson
Definition of Terms Data Raw facts, statistics, attributions, values, etc. Content Perspective, interpretation or presentation of data Metadata Data about content NPR’s primary goal is get as many eyeballs on content as possible
Philosophies for Managing Content COPE (Create Once Publish Everywhere) COPE drives all other architectural decisions Build Content Management tools, not Web Publishing tools  Separate data/content from display/presentation Make sure all content is modular and portable Understand the Atom of the System Story is the Atom for NPR Stories contain assets (ie. text, audio, video, images, etc.) Stories belong to lists Break things down to the smallest possible parts
 
 
NPR’s Distribution Model C O N T E N T P R O V I D E R S M U S I C P A R T N E R S
 
http:// www.npr.org/api
Lifecycle of an NPR story COPE in the wild
NPR CMS
NPR API
NP R.org
NPR Tablet / iPad Site
NPR .org Audio Player
NPR News iPhone App
NPR News Mobile Site
NPR News Android App
NPR Addict iPhone App
iGoogle  Gadget
KQED.org
North Country Public Radio
KPCC.org
WBUR.org
etc…
We eat our own API dog food…
NPR News  iPhone app NPR News  Android app Relaunched NPR mobile site NPR iPad app NPR Music iPhone app API launched in 2008 Total Page View Growth
NPR Story API : Requests per Month - About 20 requests to the Story API every second
- NPR API delivers almost 400 stories every second Slide provided by John Musser of ProgrammableWeb
[object Object],[object Object],[object Object],Questions? Daniel Jacobson [email_address] Twitter: @daniel_jacobson

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