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NPR Presentation at Wolfram Data Summit 2010


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A modified version of my OSCON presentation focused on data, content, and workflow, in addition to distribution strategies.

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NPR Presentation at Wolfram Data Summit 2010

  1. 1. NPR’s Content Management Strategy Daniel Jacobson Director of Application Development, NPR Digital Media [email_address] @daniel_jacobson
  2. 2. Definition of Terms Data Raw facts, statistics, attributions, values, etc. Content Perspective, interpretation or presentation of data Metadata Data about content NPR’s primary goal is get as many eyeballs on content as possible
  3. 3. Philosophies for Managing Content COPE (Create Once Publish Everywhere) COPE drives all other architectural decisions Build Content Management tools, not Web Publishing tools Separate data/content from display/presentation Make sure all content is modular and portable Understand the Atom of the System Story is the Atom for NPR Stories contain assets (ie. text, audio, video, images, etc.) Stories belong to lists Break things down to the smallest possible parts
  4. 6. NPR’s Distribution Model C O N T E N T P R O V I D E R S M U S I C P A R T N E R S
  5. 8. http://
  6. 9. Lifecycle of an NPR story COPE in the wild
  7. 10. NPR CMS
  8. 11. NPR API
  9. 12. NP
  10. 13. NPR Tablet / iPad Site
  11. 14. NPR .org Audio Player
  12. 15. NPR News iPhone App
  13. 16. NPR News Mobile Site
  14. 17. NPR News Android App
  15. 18. NPR Addict iPhone App
  16. 19. iGoogle Gadget
  17. 20.
  18. 21. North Country Public Radio
  19. 22.
  20. 23.
  21. 24. etc…
  22. 25. We eat our own API dog food…
  23. 26. NPR News iPhone app NPR News Android app Relaunched NPR mobile site NPR iPad app NPR Music iPhone app API launched in 2008 Total Page View Growth
  24. 27. NPR Story API : Requests per Month - About 20 requests to the Story API every second
  25. 28. - NPR API delivers almost 400 stories every second Slide provided by John Musser of ProgrammableWeb
  26. 29. <ul><li>To see the API: http:// </li></ul><ul><li>To follow the NPR’s developments: </li></ul><ul><li>To follow NPR’s technical team on Twitter: @NPRTechTeam </li></ul>Questions? Daniel Jacobson [email_address] Twitter: @daniel_jacobson