Be the first to like this
PR managers now have more options than ever before for communicating directly with their customers. Social networks, blogs, Twitter, and digital video and imaging sites all provide new opportunities for a two-way brand conversation.
As businesses — and consumers — have taken advantage of these channels, there is now an urgent need for companies to grow their digital interactions into valuable, meaningful relationships that break through the clutter. It’s simply not enough to just be in the digital space anymore. To create these relationships, businesses must provide reasons for customers to do business with them, media and other influencers to produce content about them and analysts to study them. They must paint a picture of the company, its goals and its employees in a dynamic way that brings the brand essence to life.