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ESTC2010 Publishing In The Digital Age (Daniel Hladky Ontos Ag)

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20 min speech at the ESTC2010 conference on publishing in the digital age

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ESTC2010 Publishing In The Digital Age (Daniel Hladky Ontos Ag)

  1. 1. Publishing in the digital ageDaniel Hladky, CEO – Ontos AG 1
  2. 2. Outline Consumer behaviour and influencing factors Structure Date Use cases Business model Architecture Conclusion 2
  3. 3. Challenges/Opportunities… Research question: MONETIZATION How can publishing companies use new and emerging technologies toENGAGEMENT DELIVERY help face the challenges of transitioning to digital?
  4. 4. News consumption…Segment 18-24 25-34 35-44 45-54 55+Rejecters 21 7 8 9 7Reluctant Absorbers 10 14 11 11 8Headliners 19 12 11 8 10A Few Main Sources 7 10 11 14 16Traditionalists 11 10 13 16 23News Lovers 9 16 19 14 14Sceptical Surfers 13 12 11 10 6Citizan Enthusiasts 10 19 16 18 16TOTAL 100 100 100 100 100Source: Adapted from McKinsey, Overview News Consumer (2007) 4
  5. 5. News Publishing.... Influence factors Semantic Data Web Addressing user needs 5
  6. 6. What does it mean… Content needs to be free Content must be flexible Not limited by time, space or consumption Connect audience with relevant content Run content automatically Atomic, rich structure, named entities, relations Machine-readable: understand meaning of data and content 6
  7. 7. Structure data… 7
  8. 8. Rich Data Service…  Connect your content and data to other rich data sources 8
  9. 9. Semantic by OntosOntos Feeder (for CMS) Wiki-Portal Browser Plug-in Search, Navigation, Filtering 9
  10. 10. Architecture I… 11
  11. 11. ConclusionSuccessful publishers Understand and harness the relationship with their audience Develop new, engaging products for them Provide content in a wide range of formats, platforms, and experiences Invest in the emerging technologies that best align with their business strategies 12
  12. 12. Q&A Daniel Hladky, CEO Ontos AG Mittelstrasse 24, 2560 Nidau T: +41 32 33292-50 F: +41 32 33292-52 M: +41 79 35350-43 E: daniel.hladky@ontos.com 13

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