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Applying Semantic Extensions And New Services To Drupal Sem Tech June 2010

speech at Semantic Technology conference in June 2010 in San Francisco. Ontos Feeder module integrated to Drupal for NLP and RDFa

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Applying Semantic Extensions And New Services To Drupal Sem Tech June 2010

  1. 1. Applying Semantic Extensions and New Services to DrupalDaniel Hladky, CEO Sem TechOntos AG San Francisco2560 Nidau, Switzerland June 24, 2010www.ontos.com 11:00 am – 11:30 am Source: c’t 2007
  2. 2. HQ: 2560 Nidau , Switzerland Customers/Projects (excerpt): Offices: Nidau, Leipzig, Moscow UNODC, OSCE, FANI, Nano Ontos AG SAP, Medtrust, MIA, EDU, RIAN Employees: >50 Since 2001 Reseller/Partner (RF, Serbia) Research: Universities of Moscow/LeipzigSemantic Publishing with Drupal- June 2010 slide 2
  3. 3. “Language is magic, and computers are still dumb." Aaron StraupCope(flickr.com) Agenda  Why semantics  Use Cases (Demo)  Outlook and Q&ASemantic Publishing with Drupal- June 2010 slide 4
  4. 4. Media analytics Source: AllensbachSemantic Publishing with Drupal- June 2010 slide 5
  5. 5. Associated Press (AP) – A new model for news  Consumers are having trouble keeping up or finding resolution in the news.  Consumers exhibited news fatigue as they attempted to navigate an information stream that mostly dishes up recycled headlines and updates.  Consumers talked about “working their news” as they tried to uncover the depth of news and the resolution of stories they desired.  Consumers wanted to “work their news” on their own, putting together their news by producing it (at least in part) by themselves. Source: AP (2008). A New Model for News.Semantic Publishing with Drupal- June 2010 slide 6
  6. 6. Why semantics Machine readable! 1. Search 2. Content 3. Related content 1 4. „New Services“ 5. SW Agents 2 3Semantic Publishing with Drupal- June 2010 slide 7
  7. 7. Challenges for (digital) media companies  Findability, customization  Data integration, related content  Service diversification  New business models LOD, Social Networks API for data Profiling, access. For advertising partners Structured content „atomization“ Available on Content multiple from other platform sources and channels Mobile and SocialSemantic Publishing with Drupal- June 2010 slide 8
  8. 8. Ontos Semantic Factory Ontos Semantic Factory Web Services (Widgets) Text Crawler/Robot Linked Data Text RDBMS OntosMiner Knowledge Base Data (NLP) (RDF Store)Semantic Publishing with Drupal- June 2010 slide 9
  9. 9. Ontology/Rule driven NLP OntosMiner™ Ruleset: Rule: SimplePerson XML/OWL/N3 // Daniel Hladky, Kevin Kiernan,… ( ({FirstPerson}):nam (({Patr}):patr)? ({Family}):fam Object (({FormerFam}):former)? ) : phrase --> { RDF store Subject Company Location AnnotationSet nameSet = (AnnotationSet) bindings.get("nam"); Annotation nameAnn = (Annotation) nameSet.iterator().next(); Bus.Object SAP City Country ………………………. Walldorf Germany annotations.add(firstNode, lastNode, "Person", features); H. Kagermann } PersonSemantic Publishing with Drupal- June 2010 slide 10
  10. 10. Unique ID (GUID) for entities Tuning IKB (Identification KB) S1 = FN+N+G FirstName S2 = FN+N+E.Of Name S3 = FN+N+S/R Gender .. S15 = .... EmployeeOf DegreesFrom Selectors S/R ..... Attributes RDF Store • NLP output to IKB • Unique ID matching based on selectors • No match, add new object to IKB • to quarantine zone if not enough attributesSemantic Publishing with Drupal- June 2010 slide 11
  11. 11. API - CMS “Drupal” Ontos Framework Text Widgets Linked Crawler/Robot Data Text API RDBMS OntosMiner Knowledge Base EDS Data (NLP) (RDF Store) Drupal Drupal Module by OntosSemantic Publishing with Drupal- June 2010 slide 12
  12. 12. Use Cases (Demo) New Create Services PublishSemantic Publishing with Drupal- June 2010 slide 13
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  20. 20. Outlook  Hybrid text mining  Automatic profiling  BPM(WF), Ticketing  More LOD integration  Global UIDSemantic Publishing with Drupal- June 2010 slide 14
  21. 21. Thank You! Any Questions?Daniel Hladky, CEOOntos AGMittelstrasse 24, 2560 NidauTel.: +41 32 33292-50Fax: +41 32 33292-52daniel.hladky@ontos.com

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