DIGITAL & SOCIAL MEDIA MANAGEMENT
What to expect fromthis presentation?Quick facts on why social media is important.Cuffs of Love – where we are todayTalkab...
Erik Qualman, Author , Socionomics
Over50%of the world’s population is under                            30                             years old
Social Media hasovertaken pornography   as the #1 activity      on the Web
YEARS TO REACH 50 million USERSRadio     TV     Internet   IPOD 38       13        4         3Years    Years    Years     ...
If Facebook were a countryit would be the world’s3rd largest1.   China2.   India3.   facebook4.   United States5.   Indone...
Awareness of Facebookis close to 100%More than 1 billion peopleuse social networks.
25% of search results for theWorld’s Top 20 largest brands are links to user-generated content34% of bloggers post opinion...
Do you know what they are saying      about your brand?
Do you like what they are saying     about your brand?            better
Only 18% of traditional campaigns         generate a positive ROI90% of people skip ads via TiVO/DVR/SKY
Kindle eBooks OutsoldPaper books on Christmas
60 million statusupdates happen onFacebook dailyWe no longersearch for news,the news finds us
We will no longer search for products and services                           They will find us via social media
24 of the 25 Largest Newspapers areExperiencing Record Declines in Circulation
SOCIAL MEDIA STRATEGY - ENGAGEMENT
What is social media? An online conversation between...     –   your customers     –   your employees     –   your investo...
Social media is practical
Your audience = socially media enabled
People connectonline with their offlinefriends.People love to connectto people.                            SOCIAL CONSUMER...
38% of internet usershave a smart phone.They are more intensiveusers of social networksthan people without asmartphone.
37 minutes isthe average timemembers spendeach time they login to Facebook
>50% of socialnetwork usersare connectedto brands.
Positive experiencesare bigger conversation startersthan negative experiences.People like positive stuff.
Customers want to be involvedwith companies. Bring them inthe boardroom to improve therelationship.                  CONVE...
MYTH: Social Media is freeTwitter is free.Facebook is free.Linkedin is free.Google Alerts is free.                        ...
Our love starts from£500 per month for acomprehensive service
Thanks for listening.Contact us 0208 931 9300 to talk more.  #talkaboutsocialmedia  talkaboutsocialmedia.co.ukProposal pre...
Talkabout Social Media
Talkabout Social Media
Talkabout Social Media
Talkabout Social Media
Talkabout Social Media
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Talkabout Social Media

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Talkabout Social Media

  1. 1. DIGITAL & SOCIAL MEDIA MANAGEMENT
  2. 2. What to expect fromthis presentation?Quick facts on why social media is important.Cuffs of Love – where we are todayTalkabout social media strategy – what we do,how we propose to do it etc.
  3. 3. Erik Qualman, Author , Socionomics
  4. 4. Over50%of the world’s population is under 30 years old
  5. 5. Social Media hasovertaken pornography as the #1 activity on the Web
  6. 6. YEARS TO REACH 50 million USERSRadio TV Internet IPOD 38 13 4 3Years Years Years Years
  7. 7. If Facebook were a countryit would be the world’s3rd largest1. China2. India3. facebook4. United States5. Indonesia6. Brazil7. Pakistan
  8. 8. Awareness of Facebookis close to 100%More than 1 billion peopleuse social networks.
  9. 9. 25% of search results for theWorld’s Top 20 largest brands are links to user-generated content34% of bloggers post opinionsabout products & brands
  10. 10. Do you know what they are saying about your brand?
  11. 11. Do you like what they are saying about your brand? better
  12. 12. Only 18% of traditional campaigns generate a positive ROI90% of people skip ads via TiVO/DVR/SKY
  13. 13. Kindle eBooks OutsoldPaper books on Christmas
  14. 14. 60 million statusupdates happen onFacebook dailyWe no longersearch for news,the news finds us
  15. 15. We will no longer search for products and services They will find us via social media
  16. 16. 24 of the 25 Largest Newspapers areExperiencing Record Declines in Circulation
  17. 17. SOCIAL MEDIA STRATEGY - ENGAGEMENT
  18. 18. What is social media? An online conversation between... – your customers – your employees – your investors – your critics – your fans – your competition.... – anyone who has internet access and an opinion.
  19. 19. Social media is practical
  20. 20. Your audience = socially media enabled
  21. 21. People connectonline with their offlinefriends.People love to connectto people. SOCIAL CONSUMER BEHAVIOUR
  22. 22. 38% of internet usershave a smart phone.They are more intensiveusers of social networksthan people without asmartphone.
  23. 23. 37 minutes isthe average timemembers spendeach time they login to Facebook
  24. 24. >50% of socialnetwork usersare connectedto brands.
  25. 25. Positive experiencesare bigger conversation startersthan negative experiences.People like positive stuff.
  26. 26. Customers want to be involvedwith companies. Bring them inthe boardroom to improve therelationship. CONVERSATIONS 44% MORE ENGAGEMENT
  27. 27. MYTH: Social Media is freeTwitter is free.Facebook is free.Linkedin is free.Google Alerts is free. Getting it right takes planning, creative insight, product management, experience and other resources, all of which haveExpertise, however, isn’t. costs associated with them. Resources required for social media may include: – Strategic consultation – Training – Creating content – Integrating tools – Distributing content – Relationship management – Measuring value
  28. 28. Our love starts from£500 per month for acomprehensive service
  29. 29. Thanks for listening.Contact us 0208 931 9300 to talk more. #talkaboutsocialmedia talkaboutsocialmedia.co.ukProposal prepared by Daniel GrahamFor CUFFS OF LONDONDate: 18/04/12

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