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User Personas

Melanie Taylor - Potential Malibu Buyer
Personal Profile Background
Melanie is a hardworking, 31- • 31-year-old female
year-old mother of one. • Yoga three times per week
• Works as a radiology tech at her local
She has never owned a 'new' hospital
vehicle and is in market to • Married for 5 years
purchase or lease. She prides • Thinking about expanding her family in
herself on balancing home, work the next three years
and a busy personal life.
Attributes
She is a heavy user of social • Middle Class
networking and social sharing • White
Web sites. • Generation Y
• Influenced by peers and online reviews
In her quest for a new vehicle she • iPod and Smartphone user
has utilized a variety of review • Spends time in social media (blogs,
and research sites in addition to Facebook, Yelp!)
discussing her decision with a
variety of friends and family "I want a safe, reliable, family
members. friendly vehicle that reflects my
personal style."


Melanie's Needs From Asset Bank
• Information about safety and engineering features • Running Footage
• Photos and video that highlight vehicle's styling • DVPOD
• Guidance and education • Chevy.com Galleries
!"#$%&%'()#*+&(
• Nameplate validation from peers or others • Targeted Print
,-.*"/(
• Ability to gather and share information easily • BYO/Matte Art
0#'()"#&1(
• Catalog Images
2*'%-3!-4#5(
• Tours
• 'Other' Images

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