Content Strategy and Creation
} Helps to deﬁne:
• Who should produce
• What do they need to be successful
Content strategy will help answer:
• What best practices and templates can be created to aid writers
and content creators?
• Who assists in ﬁnal editing and serves as quality control?
• What does the writer, editor or project management need to
create content that adheres to product strategy and consumer
insight to deliver against agreed upon metrics?