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Content Strategy and Creation



Creation
} Helps to define:
• Who should produce
• What do they need to be successful




Content strategy will help answer:
• What best practices and templates can be created to aid writers
and content creators?
• Who assists in final editing and serves as quality control?
• What does the writer, editor or project management need to
create content that adheres to product strategy and consumer
insight to deliver against agreed upon metrics?

Published in: Business
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