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Media behavior during 2008 US Presidential Election


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A web content analysis

Published in: News & Politics
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Media behavior during 2008 US Presidential Election

  1. 1. STUDY GOAL DATA SOURCES  To understand how different media  38 websites among the highest-rated sources presented each of the candidates USA news sources (Nielsen Online 2008) and their key issues  To analyze and visualize the network  online news sources, monitored on a created by keywords within news sources daily basis, during the campaign. web pages METHODOLOGY PRELIMINARY RESULTS OBAMA on FOX NEWS OBAMA on NPR Betweenness Centrality Keywords Identification OBAMA on FOX NEWS OBAMA on NPR The most frequent content-bearing words in the transcripts of Obamas and McCains nomination acceptance speeches.  Selected all the keywords that co- Betweenness Centrality occurred at least twice in the candidate’s McCain on FOX NEWS McCain on NPR speech during the convention a. Obama: 122 keywords b. McCain: 115 keywords  Removed all the keywords used at McCAIN on FOX NEWS McCAIN on NPR least two times also by the other candidate  Exception for change, promise, McCain on Yahoo Mean Machine dream (Obama) and fight, veteran, experience (McCain), which were outstanding as they were repeated many more times by this candidate than Obama on Yahoo the other. MAIN REFERENCES CONTACTSKiousis S., (2004) “Explicating Media Salience: a Factor Analysis of New York Times Issue Coverage During 2000 U.S. Presidential Election”, Journal of Communication, March 2004, pp. 71-87. daniele.frongia@gmail.comPuglisi R. (2004) “Being the New York Times: the Political Behaviour of a Newspaper”, annual meeting American Political Science Association, p59266_index.html.