Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Twitter im Social Media Marketing

1,594 views

Published on

Twitter im Social Media Marketing: Für immer da oder schon wieder vorbei?

Vortrag von Ralph Hutter und Daniel Ebneter an der Swiss Online Marketing, 24.3.2010

Published in: Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Twitter im Social Media Marketing

  1. 1. Twitter im Social Media Marketing: Für immer da oder schon vorbei? Ein Querschnitt durch die CH Blogosphäre Ralph Hutter, pixelfreund.ch Daniel Ebneter, FHNW
  2. 2. Der Twitter-Hype
  3. 3. The through of disillusionement
  4. 4. twitterland.ch?
  5. 6. Business-relevant?
  6. 7. Guck mal, wer da twittert Politik Kirche Katzen und Hunde Privat Business Kunst-figuren Produkte Labels Brands Jobs Parteien Organisationen Blogger Sportler PR Journis NGO CRM Vereine
  7. 8. Katzentüre auf, Katzentüre zu
  8. 10. Fashionblog und e-Magazin
  9. 11. Kochblog und Podcast
  10. 12. Persönliche Gedanken und PR
  11. 13. PR Stellen Events Dialog
  12. 15. Promotion Blog LinkRiss Twittertipps
  13. 16. Cloud Politisches Privates
  14. 17. Know-how teilen Microblog
  15. 18. PR News Blog Promotion
  16. 19. Blog Promotion Events
  17. 20. 1 Artikel pro Tag „raushauen“ Dialog CRM
  18. 22. PR CRM NO-Support
  19. 24. Fazit <ul><li>Persönlicher Account und Firmenaccount gehen einher </li></ul><ul><li>Authentizität ist A und O </li></ul><ul><li>Mitarbeiter und Kunden sind glaubwürdige Markenbotschafter </li></ul>
  20. 25. Wie starten? <ul><ul><li>Accounts sichern (Brand, Label, Produkte, Namen) </li></ul></ul><ul><ul><li>Social Media Policy </li></ul></ul><ul><ul><li>A fool with a tool </li></ul></ul><ul><ul><li>is still a fool… </li></ul></ul>http://klauseck.posterous.com/mehr-als-100-social-media-policy-beispiele Best Practice Beispiele von SAP, SUN, IBM
  21. 27. Nicht unbedingt Best Practice…
  22. 29. Live Results #Hashtags
  23. 30. Multi Account and Scheduling
  24. 31. Twittertrends #Hashtags
  25. 32. Monitoring und Statistik <ul><ul><li>backtweets.com – findet Tweets die die eigene Domain enthalten </li></ul></ul><ul><ul><li>monitter.com – findet in Echtzeit Tweets zu bestimmten Keywords </li></ul></ul><ul><ul><li>Trendistic.com – Vergleich von Keywords über Wochen und Monate in einem Graph. Schöne Funktion: Charts können in Blog oder Website eingebunden oder Resultate gleich vertwittert werden. </li></ul></ul><ul><ul><li>Tweetstats.com – Gibt detaillierte Statistiken zu einem Benutzer aus (spannend für den Chef oder für die Statistik des Corporate Twitter Accounts). </li></ul></ul><ul><ul><li>Hashtags.org – Zeigt Trends von aktuellen Themen auf und lässt nach eigenen Stichworten suchen. </li></ul></ul><ul><ul><li>search.twitter.com – Die Mutter aller Twittersuchen </li></ul></ul>Auszug: SAP Social Media Participation Guidelines
  26. 33. Und die Zukunft? In Konzepten denken, nicht in Plattformen! Timeline Followerprinzip Geolocation Virale Mechanismen
  27. 34. Die unmittelbare Zukunft Mittwoch, 24.3. Donnerstag, 25.3. 14:00 Mit brack.ch und daydeal.ch am Puls der Community 10.00 (Michi) Mammut: Web 2.0 ein Gesicht geben 15:00 Blacksocks: Du Joe, ich Jane 11.00 ebookers.ch: Mit Twitter auf die Reise
  28. 35. Danke! <ul><li>@pixelfreund </li></ul><ul><li>[email_address] </li></ul><ul><li>@danielebneter </li></ul><ul><li>[email_address] </li></ul>
  29. 36. Social Media Policy <ul><ul><ul><li>http://klauseck.posterous.com/mehr-als-100-social-media-policy-beispiele </li></ul></ul></ul><ul><ul><ul><li>http://mashable.com/2009/06/02/social-media-policy-musts/ </li></ul></ul></ul><ul><ul><ul><li>http://laurelpapworth.com/enterprise-list-of-40-social-media-staff-guidelines/ </li></ul></ul></ul>
  30. 37. Social Media Policy - Grundsätze <ul><ul><li>Grundsätze </li></ul></ul><ul><ul><li>Sich identifizieren </li></ul></ul><ul><ul><li>Ehrlich und respektvoll sein </li></ul></ul><ul><ul><li>Meinungen vs. Fakten </li></ul></ul><ul><ul><li>Add Value </li></ul></ul><ul><ul><li>Engagiert, informiert sein </li></ul></ul><ul><ul><li>Qualität statt Quantität </li></ul></ul><ul><ul><li>Keine Dispute </li></ul></ul><ul><ul><li>Medienanfragen an Medienstelle </li></ul></ul><ul><ul><li>Bewusstsein: Repräsentant der Firma </li></ul></ul><ul><ul><li>Legal und Compliance </li></ul></ul>Auszug: SAP Social Media Participation Guidelines

×